2010-03-03 17:06
A frustrating but unavoidable experience that every marketer has
to endure is the continuous stream of unsolicited comments from every Tom, Dick
and Harry. It is particularly irksome when th… Read More
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The Naive Marketer And Consumer Blog
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This is a marketing practitioner’s blog written with an idea to share his experiences, perspectives, observations, and thoughts on traditional marketing, social media marketing, advertising, branding, market research, customer service, and media.
2010-02-16 19:03
Most of us have been led to
believe that high pricing enhances brand image and conversely low pricing affects
brand image. This is the reason why marketers fear to be the lowest priced
brand… Read More
2010-01-04 14:07
Here is a list of the most read and commented posts of 2009. 1. 8 Strategies to improve customer service2. 10 Suggestions for weak brands3. Brand Metrics: Are you measuring ITS?4. &nbs&hell…Read More
2009-11-16 16:02
Every brand believes that its customer service is excellent. In reality, however, customer service across brands is mediocre. The experience is generally inconvenient, unpleasant, unsatisfa… Read More
2009-11-02 16:01
Intention to Purchase (ITP), or the equivalent of it, is a well-established brand metric, across many categories, to measure the consumers' intent to purchase a particular brand. Researchers… Read More
2009-10-26 16:10
Comments Board Originally uploaded by caitlinreadEveryday I come across a multitude of comments, conversations, and opinions on social media platforms, about brands. Some comments are positi… Read More
2009-10-19 12:10
I believe that social media marketing is just old wine in a new bottle. Though there are a lot of hype and noise about social media marketing, there is very little about it to suggest that b… Read More
2009-10-06 16:29
This post is a sequel to my earlier post “Marketing challenges faced by weak brands”. In this post, I share my thoughts and suggestions for weak brands:
1) Accept reality… Read More
2009-09-24 16:45
Marketing in general is challenging, creative and glamorous but it is also laborious and harrowing, especially when the brand is weak and not in the purchase consideration set. The challenge… Read More
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