2009-07-22 10:57
1) DID YOU KNOW??This is a very cool and genius video, it been spread around everywhere on the internet, Facebook, Youtube or emails. With all the information that people are interesting… Read More
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Viral Marketing (spd4290) : Definition, Elements, Blog
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Viral Marketing (SPD4290) is the most effective method for your advertisement, especially through the internet. Facebook is a great example, it spread very quickly to your email. Here, you can understand its definition, function, Pros and Cons.
2009-07-20 06:38
In the world of the Internet, mouse is instead of mouth because people use “click” function to forward message to their friends. Nowadays, technology provides convenience tools f… Read More
2009-07-19 14:32
Viral marketing has been deemed by some as the answer to a marketer’s prayers – a quick, cheap way to broadcast a message, drive awareness and generate hot leads. Yet, while vira… Read More
2009-07-18 17:47
Here is the second case.Recently, McDonald launch the Hello Kitty Lab figure and the summer special drinks and dessert. Do you remember there is a TV advertisement ask people to click into M… Read More
2009-07-18 01:27
In Hong Kong, there are many example of Viral Marketing too! Some of them are very successful, however, some of them are not. Let's share some of them. You may guess which is the successful… Read More
2009-07-16 04:16
We have mentioned how to Viral marketing in the 3 marketing mix, "Price, Place and Promotion". Now, let me give a tips on "Product".How to reinforce the advertising effect of a product by us… Read More
2009-07-15 14:19
Hogwarts, Voldemart, Dumbledore....... what are these stange words if you have no idea who is Harry Potter. I guess all of the magic fans are super looking forwad to hearing these words agai… Read More
2009-07-13 14:24
Viral marketing in marketing mix ( product, price, place and promotion )will creative a synergies to the marketing campaign. We have mentioned how to Viral marketing in the “Price&rdqu&hell…Read More
2009-07-13 12:28
"saving every one dollar" Have you ever think about the use of one dollar coin?For most of us, one dollar coin is unpopular in our wallet. When you receive it, you would use it as fast as po… Read More
2009-07-13 02:59
As we discussed what is the mean of “Provides for effortless transfer to others”, let us to use some example to explain.Facebook will upload difference type of flash game in a pe… Read More
2009-07-11 15:22
Recently, there is a very successful example that using Viral Marketing to promote the brand of a drinks company - evian.Through the video shared in YouTube channel, they would like to show… Read More
2009-07-11 10:27
Hey, to better understand viral marketing, I almost forgot there is a classic example that we must talk about…… is the Hotmail.com, one of the first free Web-based e-mail servi… Read More
2009-07-11 10:26
With yesterday discussion about the classic Hotmail example in viral marketing, are you looking forward to know the rest??Now you know that there are people actually working at the back end… Read More
2009-07-11 10:22
There are always advantages and disadvantages in everything; there are no exceptions, especially for viral marketing. Now, let me explain some disadvantages of using viral marketing.1. Nuisa… Read More
2009-07-11 10:16
We know that there are many examples that companies use viral marketing to increase brand awareness and to achieve marketing objectives. You may ask why there is more and more companies like… Read More
2009-07-11 10:13
Example's here...... the new movie Transformer 2 "Revenge of the Fallen'' crossover M&M to launch a new flavor of chocolate "strawberried peanut butter'' with limited-edition packages. B… Read More
2009-07-11 10:09
The last one is called ''taking advantages of others' resources''. That means by using affiliate marketing from one website to drive the vistors to another. For example : place text or graph… Read More
2009-07-11 10:04
Michael Jackson, the world’s greatest entertainer passed away on 25 June aged 50. The sudden death of MJ has left the world shocked. Fans had different ways to remembering the king of… Read More
2009-07-11 10:03
Viral Marketing only cost very little to execute but it can deliver astounding results in a very short period. One of the successful factors is make use of the social networks.Although peopl… Read More
2009-07-11 10:02
Joseph Pulitzer prize winning photo of Kevin Carter in 1994 is a picture showed as following.A bald eagle is looking at a weak and hunger child as well as waiting for her death. It is diffic… Read More
2009-07-11 10:00
Using human motivation and behavior as a tool is very common in viral marketing. Marketers always use a message which is related to human motivation and behavior such as hunger and love to p… Read More
2009-07-11 10:00
When I'm saying youtube, I believe that all of you are familar with it. It is an international social network for you to share or to watch the videos. Have you ever subscribe to some organis… Read More
2009-07-11 09:58
You may curious how viral marketing can spread like an virus increased by multiple.Certainly, your product/service should have an unique selling point. If your marketing effort become a talk… Read More
2009-07-11 09:57
The second element of Viral marketing is “Provides for effortless transfer to others”. The main reason of Swine flue spread so fast in the world is the virus which is easy to tra… Read More
2009-07-11 08:23
Have you ever think about what is your dream job? Some may say the attractive offer, and some may say have the job that you really love it. How about the mix of these two factors?The Queensl… Read More
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