Poundland is the British equivalent of the Dollar Store. Not a place that greatly appeals, but they won our undying custom after the 2017 Elf on the Shelf incident.
In the runup to Christmas, they tweeted a series of photographs of an elf on the shelf doing…things. Naughty things. Double entendre things.
And some very sour pusses indeed complained to the ASA – the Advertising Standards Authority. And they have now sent a formal complaint to Poundland, a thing they were not obliged to do. Especially since, as it turned out, it wasn’t 84 people with a credible complaint, it was 23. Poundland’s formal answer is here.
So how naughty was the Poundland elf? Welllll…this is the image that drew the most fire. But he was a pretty naughty elf, indeed.
From the response, it looks like the idea didn’t come from an agency, but from somebody inside the organization. That makes it even better, somehow. I promise you, they made thousands of friends for every enemy. Britons love their smut.