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Bad elf

elf

Poundland is the British equivalent of the Dollar Store. Not a place that greatly appeals, but they won our undying custom after the 2017 Elf on the Shelf incident.

In the runup to Christmas, they tweeted a series of photographs of an elf on the shelf doing…things. Naughty things. Double entendre things.

And some very sour pusses indeed complained to the ASA – the Advertising Standards Authority. And they have now sent a formal complaint to Poundland, a thing they were not obliged to do. Especially since, as it turned out, it wasn’t 84 people with a credible complaint, it was 23. Poundland’s formal answer is here.

So how naughty was the Poundland elf? Welllll…this is the image that drew the most fire. But he was a pretty naughty elf, indeed.

From the response, it looks like the idea didn’t come from an agency, but from somebody inside the organization. That makes it even better, somehow. I promise you, they made thousands of friends for every enemy. Britons love their smut.



This post first appeared on S. Weasel, please read the originial post: here

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