Nanushka is a Hungarian Fashion brand that became famous among fashionistas all over the world. It was established over 7 years ago by fashion designer Sandra Sandor. By the way the brand was named after her. Nanushka was her childhood nickname.
Nanushka is not about tendencies and trends. It is more about comfortable clothing. Sandor prefers full colors and soft materials. She prefers cotton, silk and wool. “I am always interested in what is going on around us in fashion, but not because I want to go with the trends. I always love to mix current trends with functionality and comfort”. And the design of clothing by Sandor really deserves attention. You may easily find Nanushka models in the best concept stores in New York, Tokyo, Paris, London.
Sandra Sandor was born in Budapest in 1982. “My mom used to sell baby’s and children’s clothes. She wasn’t a designer, she just bought and sold them, but I’m sure it directly influenced me to become a designer”, says Sandor. She graduated from London College of Fashion. Soon after she created her first collection for Nanushka. During Gen Arts 11th Annual Fresh Faces Sandor was admitted as the most perspective fashion designer. In 2006 she also received You are the best award by Cosmo magazine. Sandor’s style is very recognizable and simple at the same time. The models she creates are of unusual cut. If you are hooked on hoodies, leggins, loose trousers and one-piece suits you should look at some of her collections.
Nanuska is also famous for its collaborative work with young and creative people. Thus many underground musicians perform in Budapest Nanushka store. Sandor likes Stella McCartney, Alexander Wang, Preen and Future Classics. At the same time she has never gone for haute couture. It is not her cup of tea definitely.
