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Packaging: A View Through Consumer Eyes
2017-12-16 00:48
Supermarkets is inundated with numerous products, brands fight for the shelf space to attract consumers. Brands differentiate their products using colourful and creatively designed packages… Read More
Culture – Bonding And Branding
2017-12-08 16:33
It is Christmas time! Christmas party and songs are alluring me. Bangor University is celebrating Christmas in many ways: the main reception the university welcomes everyone with a huge &ldq&hell…Read More
Delving Into Minimalism
2017-12-01 16:58
Minimalist are the group of people who defy the term “Consumerism“. Consumerism promotes acquisition and accumulation of goods. On the other hand, minimalism is a lifestyle that… Read More
Behavioural Insights To Tackle Food Waste
2017-11-24 11:40
India is known for its diversity and agricultural products. Being an Indian and Tamilian, I have tasted wide variety of food. When I landed in the UK, there was succinct change in my consump… Read More
Weber’s Law In Marketing
2017-10-20 12:37
Ice creams are served in a round tub and juices are served in tall slim glasses. Is there anything fuzzy about it?. Yes, indeed as a consumer we feel we were served more. If you want to test… Read More
2017-10-01 16:11
On 24th September, 2017 Bangor University Serendipity fair welcomed the entire student community across the globe. Over 100 societies, 50 clubs for sports, and around 30 different volunteeri… Read More

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