Ford Motor Company, in collaboration with its local distributor Coscharis Motors, has presented a Ford Ranger to Iyeh Kennedy, winner of the Next Titan, Season 4. The winner was announced last December 10.
Coscharis Motors General Manager Marketing Abiona Babarinde congratulated Kennedy on his achievement, saying: “We are proud to be a sponsor of the Next Titan, and to hand over a Ford Ranger to the winner, to support his existing business.”
The 2.2-litre diesel XLT model 4×4 double cab is worth N16 million.
The Next Titan, the fourth season of which premiered last October, is a global standard television platform designed to educate young Nigerians about entrepreneurship, encouraging them to consider this as a career path, and helping to reduce the high rate of unemployment.
Sixteen participants, between 21 and 39, challenged one another for 10 weeks in various business tasks, including strategy, sales, marketing, and promotions. During the competition, participants and viewers had the opportunity to interpret real-life entrepreneurial challenges through informal training, and to learn from top business leaders how to start or grow their own businesses.
“Coscharis Motors is grateful for the opportunity to collaborate with young, talented Nigerian entrepreneurs, and assist with their business objectives. We will continue to work together with Ford, to build on skills development and training in the country, not just in the automotive industry, but across the board,” Babarinde said.