PZ Cussons, makers of Cussons Baby, has announced the kick-off of the fifth edition of its yearly family competition, ‘Cussons Baby Moments’.
According to the company, this year’s edition promises a lot more excitement as Cussons Baby Moments is set to mark its fifth anniversary in grand style.
As a way of reinforcing its brand promise ‘Growing together naturally’ which in essence is about the emotional confidence that comes from using its trusted baby brand, Cussons Baby Moments (CBM) competition was launched four years ago in Nigeria.
It has remained consistent year on year, crowning beautiful babies as ‘Baby of the Year’ and rewarding families from thousands of entries, via a system of online voting and judges. Last year’s edition (CBM4) recorded success yet, with over 2,700 entries into the competition.
Participants of this year’s anniversary edition of the competition are guaranteed to enjoy a lot more rewards as the organisers have promised up to N5million worth of prizes to be won.
As part of activities earmarked for the fifth anniversary include a regional photo-shoots/family fun days in Lagos at Ikeja City Mall onSaturday 13 of January 2018); Port Harcourt (PH Mall, Saturday 3rd of February 2018) and Abuja (Jabi Lake mall, Saturday 17th February 2018) where families will have the opportunity to interact with the brand directly, take family pictures, take their baby’s pictures and get assistance to enter into the competition.
Families registering their babies at these venues will also be invited to participate in a special CBM5 family challenge; consisting of a series of activities with points allotted.
Winners for the regions will be rewarded at the end of the day at each location. In addition, scores allotted across regions will be pooled and the emerging National winner will be invited to the Baby of the Year Grand Finale to be celebrated and rewarded.
The firm said the competition is open to babies within the ages of 0 – 24 months and entry closes on the 23rd of February 2018.
Cussons Baby, an international brand, is one of the strongest brands in the baby toiletries category in Africa. Cussons Baby has been in existence on the African market for more than four decades providing solutions for mothers and the skin care needs of their babies.