Today I’m thrilled to have Dawn LaFontaine on the show. Dawn was a finalist on the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash.
Dawn runs an ecommerce business selling card board boxes for cats. Her products have been featured in Parade, Product Hunt and the Boston Globe. And in this interview, we’re going to talk about Dawn’s triumphs and obstacles in launching her business.
What You’ll Learn
Dawn’s motivations for starting her business
How Dawn validated her niche before she began
How Dawn found manufacturers to produce her products
How Dawn generates sales
How to get free press for your products
Other Resources And Books
The Cat Is In The Box
Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the best email marketing provider ...
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