This past Thursday, April 7th 2011, was the official release party for Fly Geenius Clothing, a newly established street wear brand founded by CEO Davon Bean. The event was held at the Samsung Experience store, at Columbus Circle, in downtown Manhattan. The release party was closed to the general public, and patrons were admitted via RSVP and guest lists.
The Samsung Experience store was transformed from a day time electronic retail store, to an after hours, grown and sexy private party for the unveiling of the Fly Geenius brand. One event goer that really liked the environment said that, “The space looked very classy. It had a very mature look to it. You could tell it was a 25 and up affair.” The event did not lose any bit of liveliness; with a DJ spinning current club records, and older familiar records, patrons were still able to get it in and have a good time while appreciating the showing of the Fly Geenius clothing line.
Bean and his team defined what it means to be “Fly” and a “Geenius” in their brand by having an artist paint a portrait from scratch at the showing. Many people were caught off guard by this, but in a good way. Another patron said that, “I was surprised and shocked to see someone actually painting there, like, where did he come from? But it fit the scene perfectly; upscale art, but with an urban feel, just like the brand. I liked it.”
The event really took off once the performers hit the stage. The first was the very sweet, yet soulful sounding singer Erin Christine. The pint sized vocalist took audience members by surprise, not by her ability to sing and play the piano, but by how strong of a voice can come from such a small person. Her sweet sounding voice fits her small stature, but it was the power in her voice that really grabbed the ears of everyone in the room. She performed four songs, but it was her single “Say” that captured the ears of everyone at the affair.
The second and final performer, Mickey Factz, took to the stage bringing the South Bronx with him. He premiered the single “Dreamland” from his debut album The New Museum, which drops this July on Battery/Jive records. The record features B.o.B on the album version.
He later performed the song “We Young,” from his mixtape I'm Better Than You. He kept the crowd entertained in his performance by dancing on stage and bringing high energy to his set. “He had me rolling when he started dancing on stage. I was impressed with his swag and confidence to even do that because most rappers these days don't even entertain the crowd anymore,” said a young woman that was at the event.
The event closed with a few words by CEO Davon Bean, where he thanked his mother for believing in him and his vision. Most of the people there were either friends of models, friends and supporters of Bean, or just there for the artist. But they all had one thing in common when they left, they all were satisfied with the event and were looking forward to seeing where the Fly Geenius brand goes next.
Photos and Videos by Danny Tejada