Producer Ritesh Sidhwani, after the success of Fukrey Returns, is geared up for his forthcoming film 3 Storeys. He says movies automatically find their own commerce, platform and people.
Sidhwani, along with actors Renuka Shahane, Pulkit Samrat and Richa Chadha, were present at the trailer launch of 3 Storeys here on Wednesday.
He was asked why he chose 3 Storeys after a commercial film like Fukrey Returns.
Ritesh Sidhwani Sidhwani said: “No, this film was done much before Fukrey Returns. We were waiting for the right time to release the film.
“I have been getting a lot of questions about the story of this particular movie, which is very different, but I don’t know what the definition of commercial cinema is.
“Was ‘Fukrey…’ commercial and did anyone expect it do that well? I mean no one can say that.
“We did a film in 2006 called ‘Honeymoon Travels’ and nobody at that time thought that we were talking about packaged honeymoon and nobody thought that ‘Kahaani’ (2012) would be comm..
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