Red Bull Music Academy shared a video interview with Beyoncé-super-producer Mike Will Made-It. In the length sit down, he told the story behind creating Bey’s “Formation.”
It turns out the Lemonade stand-out was created during a car ride to Coachella, when Will and co-songwriters Rae Sremmend (“Black Beatles”) were freestyle-song-writing to the track. And that’s where “get in formation” originated.
“So we’re in the middle of the desert. And we’re just coming up—we just freestyle, you know?—and Swae Lee said, ‘O.K., ladies, now let’s get in formation.’ And we put it on the VoiceNote,” Will told Red Bull.
Then when they hit the studio to record, Slim Jxmmi (one-half of the Sremmurd hip-hop duo) came up with the line: “If you f*ck me good, I’ll take your ass to Margiela.” Slim is referring to the luxury fashion designer based in France.
Will then presented the song to Bey where she then replaced Margiela with Red Lobster, altering Slim’s line to fit her persona.
But of course we all know how that turned out, the Queen’s shout out instead netted the sea food chain a 33 percent sales spike.
Watch the full interview with Mike Will Made-It below.
(The “Formation” convo begins at 1:31:24)
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The post Here’s Where Beyoncé’s “Formation” Red Lobster Line Came From appeared first on PRO MOTION Music News.