Everything is lit these days, and Lexus is here to take full advantage of the times. The Japanese automaker has unveiled a new ride covered in 41,999 multicolored LED lights.
Appropriately dubbed the Lexus LIT IS, the futuristic four door is capable of producing 175,000 lumens of illumination on full blast and can change color with different modes. There is also “Gesture” mode in which the lights follow patterns set out by a user’s hand motions.
The finished design boasts the kind of full-scale production you’d see at a Music festival, with flashing LEDs that arguably even outdo many modern day stage productions.
As is expected, the LIT IS is not for sale to the public, but made a cameo in buzzing UK artist Dua Lipa‘s music video for her new song “Be the One”.
“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing. “A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”
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