There has been many ages throughout human history. The stone age, bronze and steel ages just to name a few. Today we are living in the age of technology and it is a pretty incredible time to be alive and experiencing it. Every day mundane and repetitive tasks are being replaced by a computer code or robot to make the process more efficient. This digital revolution has profoundly impacted every business on the planet. One of the earliest businesses hit hard by the changing technology has been the music business and it's death should be a wake up call that we are going to have to adapt to the new world or be a victim of progress.
When people look back at the defining moments of music history the internet will be the game changer. It will be that point when people define the the old music industry from the new music industry. There was a crossroads of what to do and the industry choose short term profits over long term survival. Now there is a new reality in the music world, the old way of operating is now obsolete.
Think of it like this, 50-75 years ago how would it be possible for a band/musician to get known outside of their local scene? That problem was solved by the old music industry. Every job that was created from the label, distribution, artist management, publishing, legal, recording studios, art departments, ect. all stem from that system. There were a lot of hands that touched music in the old system and everyone involved needed paid.
Now fast forward to the post internet world. Everything has changed and has created a world of new possibilities and opportunities that make the old way obsolete. The technology has made it possible for musicians to record, produce, mix/master, distribute, and have complete control over their music without depending on the old system to make a living. There is amazing freedom that comes with that, and while it's very bad news for the industry, it's great news for the musicians.
The musicians that recognize and adapt to this changing environment will thrive while the ones tied to the old way will go down with the ship. This is the time to make the choice. Doing nothing is not an option because things will continue to move forward regardless of inaction. There is a new music industry forming with it's own hurdles and obstacles but ripe with opportunity that directly benefits the musicians. Business is always evolving and changing. Nothing stands still for long. I guess Charles Dickens said it best in A Tale of Two Cities.
"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way - in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only."Thanks for reading and feel free to comment below.