"Kung Hei Fat Choi..."
Oh yeah, few days to go and we are about to welcome the year of the dog! The 2018 Chinese New Year is just around the corner! Are you ready?!
Being one of the members of the Chinoy Community, I am also excited to welcome and celebrate the Chinese New Year (CNY). And this year is more special... we will celebrate it with #diverCHIty!
Yes you heard it right, "diverCHIty." Coined from the word "diversity," #diverCHIty is actually the on-going campaign of the Chinese-Filipino community. This is launched for all proud Chinoys in line with Chinoy TV’s 8th year anniversary acting as a pillar in the Chinese-Filipino community. The campaign aims to gather individuals / groups who share the same cause of promoting diversity, individuality and unity among the Chinese- Filipino Community. And part of this campaign is the CNY #diverCHIty Run 2018.
To commence the campaign and celebrate the Chinese New Year, a series of events are lined-up which comprise the DiverCHIty run that aims to promote a healthy physique and develop your Chi (Body’s positive energy).
DiverCHIty Run is integrated with Affinitea Run and will be composed of Chinese theme and elements such as Red/Gold Singlet, Lion & Dragon Dance and Angpao. Covering race distance of 3k, 5k and 10k.
This event gathers key representatives from the Chinese community such as Schools, Businesses, Organizations and all major Chinese Associations in the country.
Date: February 17, 2018
Venue: SM by the Bay
Inclusions: Singlet, Bib, Loot bag
DiverCHIty run is presented by Chinoy Tv and Affintea races co-presented by Filipino Chinese Chamber of Commerce and Industry (FCCCI), In partnership with FWD Insurance, Jeunesse, Vital Purified Drinking Water, Federation of Filipino Chinese Alumni Association Inc., Hong Kong Chamber of Commerce of the Philippines Inc., Dr. Kong, Cadbury 5Star, Tang, Tiger Energy Biscuit, Oreo, Eden Cheez Whiz, Australia Harvest, Zesto, Azumi Boutique, Eurotel and Vikings Buffet.
Diverchity campaign seeks to reach the entire Chinese-Filipino community with the help of Trendspotting with event promotion as its official Publicity & Marketing partner and with the help of media partners, Manila Bulletin, Business Mirror, Pilipino Mirror, BM Health & Fitness, Philippine Graphic, Manila Standard, The Manila Times, Manila Shimbun, Peoples Journal, Peoples Tonight and Women’s Journal. Digital media partners include TV Series Craze, Bits of Rocks, The Lifestyle Portal, and Runner Rocky.
And of course, to set you in a good Chinese vibes, leaving you with a cool music video of a Chinese song perfect for the Chinese New Year. Here it goes:
Wishing you all a more prosperous 2018 new year! (Rhythm of the Rock)