Honda Motor’s fully owned Indian subsidiary, Honda Cars India has commenced the 6th edition of its Drive to Discover initiative. This Honda car rally for this year has been flagged off from Jodhpur on January 9th, 2016. The 6th edition of the Drive to Discover will be witnessing the participation from the Honda premium models in the Indian portfolio, which comprises of the all new Honda Jazz premium hatchback, the Honda City premium sedan and Honda CR-V luxury SUV.
The Drive to Discover campaign was conceptualized and conducted by Honda Cars India in order to showcase the quality, durability and reliability of the Honda car models. This year’s edition of the Honda ‘Drive to Discover’ car rally will be featuring only the three premium products from Honda’s Indian product portfolio, namely the third generation model Jazz, the 4th generation City and the flagship premium SUV model CR-V.
The 2016 Drive to Discover car rally will also be witnessing the participation of 20 auto enthusiasts who are members of some prominent car websites, automobile magazines and publications. The car rally will be passing through the route via the desert circuits crossing the enormous desert and the beautiful forts of Rajasthan. The drive has already commenced from Jodhpur from where the participants will be moving through the route via the golden city of Jaisalmer, across the great Thar Desert, cross Barmer and conclude back in Jodhpur. The 2016 Honda Drive to Discover rally will be undertaking a long journey that covers over 700 km.
Honda Cars India offers the innovative Honda Connect which is the first of its kind initiative in India, in only the premium car models in its range. The company will also be introducing the advanced connectivity platform in the other Honda car models in India as well at a later date. Through this year’s Drive to Discover, Honda Cars India has also showcased the advantages of the connectivity platform to the participants alongside the abilities of the great quality Honda car models.
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