MOMO is a design company headquartered in Milan, Italy, that was founded in 1964 by Gianpiero Moretti, who himself was a race car driver back then. The Momo brand chiefly specialises in automobile aftermarket parts and accessories, crafted exquisitely for petrol-heads and enthusiasts. MOMO is the first company to design and manufacture the collapsible hub for aftermarket steering wheels. Without any further ado, let’s dive into some fast facts that you probably weren’t aware about this Italian brand:
MOMO name was derived from the initials for MOretti-MOnza, where Monza is a town in Province of Milan, famous for one of the oldest racing circuits in the world, the Autodromo Nazionale Monza and Moretti is the last name of its founder, Gianpiero Moretti.
In 1964, John Surtees – Ferrari’s then Formula One racer, insisted on mounting Momo’s steering wheel on his single-seater race car and won the title that year, thus turning Moretti’s dream into a marketing reality as that established MOMO as a winning brand.
In the year 1980, MOMO signed a co-operation agreement as an OE supplier for steering wheels with several established automobile brands that included companies like Rolls Royce, Aston Martin, Fiat, VW, Volvo, Toyota, etc. just to name a few.
Following the success of MOMO’s product line, in 1981, a lifestyle division called MOMODESIGN was founded where one could buy everything from fashionable automobile clothing to accessories and even some premium watches!
MOMODESIGN was the first company in the world to use magnesium, titanium and carbon fibre for the creation of watches and sunglasses.
The year 1998 was golden time for Moretti, as he won the Rolex 24 hours of Daytona, the 12 Hours of Sebring, and the 6 Hours of Watkins Glen driving his legendary Ferrari 333 SP.
Above photo: Nelson Piquet’s 1991 Canadian GP winning car
Ayrton Senna, Mario Andretti, Nelson Piquet, Michelle Alboreto, Michael Schumacher, Niki Lauda, Jackie Stewart are only a sample of the best drivers who competed and won many races holding MOMO steering wheels in their hands.
The post Things You Didn’t Know About MOMO appeared first on ColumnM.