The Italian Supercar juggernaut, Scuderia Ferrari has been defining what Supercars should be for the past 7 decades. The company driven by sheer passion for Motorsports has developed a sea of fan following all across the globe. The extent of the fan following backing Scuderia Ferrari can be seen at every Formula 1 grand prix held across the globe, with fans dressed in true Ferrari Rosso Corsa shirts and holding up the yellow flags with the prancing horse.
Thought majority of the brands bottom line is contributed by the sale of automobiles, there is considerable bit of their earnings coming in from various merchandises and accessories which build on the fan base of the company. Right from clothing merchandises to Ferrari branded mobile phones, there are a whole gamut of products. One of the merchandise that Ferrari is banking heavily for contributing to their bottom line are the Ferrari branded watches. As an effort to build the marketing for their watches, the watch division of the company has decided to brand themselves on the Go Karting track on China’s first luxury Cruise. The Norwegian Cruise Line is an luxury cruise from the Chinese market, housing the highest growth of millionaire population in the globe, this cruise is here to capture the fancies of the growing young and affluent Chinese population.
The Norwegian Cruise Line promises to bring the best of the world of luxury and adventure sports. In its effort it houses the Ferrari Watch branded multi level Go Karting track featuring electric Go-Karts. Also completing the experience is the in Cruise retail store of Ferrari Timepieces. This is also the first ever Go Karting track that is house on a cruise ship making it a truly one of a kind experience being backed by the biggest name in Motorsports, the experience couldn’t possibly get any better. This is therefore the perfect addition to any Ferrari fan’s holiday cruise, what’s better than having a hard fought race with your mates on the Ferrari branded track and kicking back with a Pina Colada by the pool side basking in the glorious sunshine.
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