The British Gent turned 1 in December and it was such an incredible year. I worked with some great Brands, like Panasonic and Acer, and I continue to look forward to working with brands throughout 2016. I've received messages from readers who are starting their own blogs asking how they can start working with companies.In this article, I will share with you some of the methods and platforms I've used to find brands I want to work with.
Brands hang out in Blogging CommunitiesWhen I started blogging again in August, I managed to find different blogging communities on Facebook and Twitter. Almost everyday there are new opportunities from PR companies and online marketing agencies. They offer bloggers the chance to review products and sponsored post opportunities. The great thing about these opportunities is that many of them are companies I've not familiar with but have a selection of products I'd like to buy whilst working with them.I recommend you check out my blogging communities article and look for blogging groups on Facebook and Twitter. They help you in the long term with your blog. They will also allow you to work with brands you know and love as well as finding some new ones.
Connect with brands through Influence PlatformsI've been blogging for over 7 years now and 3 of those years I've been working in the online marketing industry. I love tracking my influence on social media using Klout but I also like using influence platforms to find new opportunities. One of the platforms I use is Buzzoole.With Buzzoole, you connect your social media profiles to its dashboard, along with your Blogger or WordPress blog, and it measures how influential you are based on your posts and different categories. You get assigned an account manager who will work with you to find campaigns which you can join based on your blogs interests. Payment is in Buzzoole credits which can be redeemed for different gift cards.
Connect with brands through Blogging NetworksAnother way I've tried working with brands is through blogging networks. These act as the middle man between you and the brand and are great to use when getting to grips with working with brands. However, I've found that some campaigns aren't for my blog as I'm strictly Mens Lifestyle but if you run a magazine style blog which covers lots of topics or specialise in things like beauty, I highly recommend you check some of the campaigns on sites such as The Blogger Programme.
Ask brands on Social MediaIf you're feeling boisterous and have a fairly decent following on social media, you could always approach brands and ask if you can work with them in the politest way possible. I've not tried this myself but I've heard some slightly bigger bloggers than myself have a good success rate with it.Its always best to make sure that brands that you want to work with will fit the nature of your blog and that your readers will be interested in them too!
Setup a Work with Me Page for BrandsIn combination with all of the above, I setup a Work with Me page fairly early. I knew from the start that no one would look at it as my blog had no followers or anything of value. However, as I'm continuing to grow my blog and add content to it, I'm finding more people are looking at it but I can't tell if they are brands or if they are just visitors to my website.I've always found it handy to have such a page setup so if a brand approaches you, all of your social and domain metrics are there for them so they can check out your blog, see what you offer and hopefully connect with you. Just be sure to keep your information up to date!Thats all the tips I have for you in this article. I really hope this helps you when starting your blog. If you have any comments, suggestions or tips for working with brands that I've missed out, be sure to let me know in the comments below.
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