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Pro Footballer Devanté launches Street-Wear Brand | 4 4 L D N

4 4 L D N is a new London-based fashion house. Through founder Devanté Cole’s interest in photography, sport, architecture and contemporary culture, an alternative path has been found, turning 4 4 L D N into a well-respected creator of streetwear.

The collections are defined by Devanté’s on-field and off-field lifestyle and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. The collections cover men’s good quality basics and layering streetwear.

4 4 L D N’s first collection has been designed to fit and layer with one another and includes over-sized hooded sweats tailored at the hip, curved hem T-shirts, slim fit sweat pants and 4 4 L D N-branded caps.
Check It Out
Check It Out
Check It Out
Check It Out
Check It Out
Check It Out

According to Devanté, 

“For design ideas, we looked at the skylines of both cities and included ideas around music, clubbing, new media – particularly text speak – and of course fashion. Factory Records and the design of Peter Saville was a huge inspiration. 

It’s undoubtedly fascinating to see how elegant, minimalist concepts can get, generally, it isn’t uncommon for street-wear clothing to brag about how simple and minimal their designs are, but then again these designs from 44LDN seems to seamlessly integrate individual items to build a unique aesthetic, one good example of this would be the placement of the typography on the t-shirt.

Take a look at the full collection  www.44LDN.com

The post Pro Footballer Devanté launches Street-Wear Brand | 4 4 L D N appeared first on Fadedmix.



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Pro Footballer Devanté launches Street-Wear Brand | 4 4 L D N

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