2024-01-29 00:00
The user experience (UX) and user interface (UI) of a website play a pivotal role in determining its success. A user-friendly website can make or break your online presence, affecting factor… Read More
Blog Directory > Marketing Blogs > Aumcore marketing Blog >
Aumcore Blog
aumcore.com/blog
Tags:
marketing
development
strategy
checkout
gemini
designer
market
cart abandonment rates
model
marketing budget
Aumcore is a Digital Marketing Agency offering solutions from creative campaigns to SEO and web design driven by results. With a people-centric perspective, Aumcore is able to adopt the voice of your business and resonate with your target audience.
2024-01-15 00:00
Starting a business is really fun, but remember that around 90% of new businesses fail. This big failure rate often happens because there is not a good plan for entering and selling in marke… Read More
2024-01-15 00:00
In a groundbreaking move, Google recently unveiled Google Gemini, marking a significant leap forward in the digital era of artificial intelligence (AI). With an ambitious aim to redefine the… Read More
2024-01-12 00:00
iOS 17 brings lots of new stuff for iPhone users to enjoy. There are cool features for better communication and easy sharing of content. However, there's a catch – iPhone 8, iPhone 8 P… Read More
2024-01-08 00:00
In the rapidly evolving tech landscape, Software as a Service (SaaS) enterprises have emerged as frontrunners. These companies provide software solutions through subscription models, deliver… Read More
2024-01-02 00:00
Website page load time refers to the amount of time it takes for a web page to fully display its content and become interactive in a user's web browser. In essence, it's the speed at which y… Read More
2023-12-22 00:00
The checkout process in eCommerce represents the final steps a customer takes to complete a purchase online. It involves a series of actions, from reviewing the shopping cart and entering pe… Read More
2023-12-15 00:00
In today's dynamic landscape, it's no secret that brands, often with the help of their trusty marketing agencies, tap into the immense potential of social media to amplify their marketing ef… Read More
2023-12-11 00:00
Online marketing is the driving force behind the success of many businesses. As we gear up for 2024, having a well-thought-out online marketing budget is more crucial than ever. It's the roa… Read More
2023-12-04 00:00
AI and web design & development are closely intertwined, reshaping the way websites are created and operated. AI-driven tools automate design processes, generating layouts and content ta… Read More
2023-11-27 00:00
Marketing automation is like having a helpful robot assistant for your marketing tasks. It's a set of tools and software that helps businesses do their marketing more efficiently and effecti… Read More
2023-11-15 00:00
Black Friday has evolved into a global shopping phenomenon. Retailers extend the celebration over several days, embracing both physical and digital realms. However, amidst the retail frenzy… Read More
2023-11-10 00:00
Black Friday and Cyber Monday, often referred to as BFCM, represent one of the most significant shopping events of the year. These back-to-back days of retail frenzy offer both consumers and… Read More
2023-11-09 00:00
Step into the shopping extravaganza that is Black Friday, a day that transcends borders to become a global retail celebration. Traditionally following Thanksgiving in the United States, this… Read More
2023-11-01 00:00
The holiday season is far more than just a time for festivities and gift-giving; it's a golden opportunity for businesses to shine and leave a significant impact on their bottom line. In thi… Read More
2023-10-23 00:00
Ad campaigns are a set of ads focused on one message to achieve specific business goals like brand awareness, sales, or lead generation. They're not just about eye-catching ads; they need re… Read More
2023-10-16 00:00
AI is like the big umbrella concept. It's about making machines act smart, almost like humans. Within AI, there's a part called ML. ML helps machines learn from data on their own.
But what i… Read More
2023-10-09 00:00
E-commerce relies on effective digital marketing, including SEO, PPC ads, social media, and email campaigns, to boost online store popularity, generate interest, and convert potential custom… Read More
2023-10-02 00:00
Generative AI has emerged as a game-changer in the marketing industry, revolutionizing content creation and personalization. This AI technology enables marketers to generate unique and highl… Read More
2023-09-25 00:00
A marketing technology stack comprises various software tools utilized by marketers to strategize, implement, and assess their marketing campaigns. This stack encompasses customer relationsh… Read More
2023-09-18 00:00
AI has transformed content marketing by automating tasks, providing data-driven insights, and delivering personalized experiences. Content creation is made easier with AI-generated written a… Read More
2023-09-11 00:00
B2B marketing automation revolutionizes marketing strategies through automated software platforms. It streamlines activities like lead generation, email marketing, and personalized content d… Read More
2023-09-04 00:00
For businesses, social media is a game-changer! Reach a massive audience, boost brand visibility, and engage with customers in exciting ways. Interact with others using likes, shares, commen… Read More
2023-08-28 00:00
Social media marketing utilizes platforms like TikTok and Instagram to promote products, engage audiences, and build brand awareness. TikTok's short-form video format and algorithm-driven co… Read More
2023-08-25 00:00
Multiregional and multilingual websites are designed to cater to audiences in different geographic regions and languages. These websites aim to provide a localized user experience by offerin… Read More
2023-08-18 00:00
The subscription business model is a pricing strategy where customers pay a recurring fee at regular intervals to access a product or service. It has gained significant popularity in recent… Read More
2023-08-14 00:00
AI has transformed digital marketing by leveraging data analysis, personalization, and automation. Marketers use AI to gain insights, target specific audiences, and optimize campaigns. The g… Read More
2023-08-07 00:00
The paid media market encompasses various forms of advertising that organizations pay for to promote their products or services. The size and value of this market are substantial and continu… Read More
2023-07-31 00:00
So, what is data privacy?
Data privacy refers to the right of individuals to control and protect their personal information, ensuring that it is collected, processed, and stored in a manner… Read More
2023-07-24 00:00
The global enterprise software market is a rapidly growing market that offers various software solutions to businesses to improve their operational efficiency, productivity, and decision-mak… Read More
2023-07-17 00:00
Introducing Threads, the innovative social media platform created by Instagram Inc, a subsidiary of Meta. Since its release on July 6th, this digital sensation has already garnered an impres… Read More
2023-07-10 00:00
Influencer marketing has experienced significant growth in recent years, becoming a powerful strategy for businesses to reach and engage their target audience. With the rise of social media… Read More
2023-07-03 00:00
Meta Platforms is unveiling new advertising products that harness the power of artificial intelligence (AI) to enhance marketers' campaign management. The company, which owns Facebook and In… Read More
2023-06-26 00:00
Facebook is one of the largest and most popular social media platforms in the world. As of 2023, it has approximately 2.95 billion monthly active users, making it the most widely used social… Read More
2023-06-23 00:00
Google has recently introduced a new tool called GoogleOther, which is a web crawler. This tool will be used by different teams within Google to explore the public web.
GoogleOther operates… Read More
2023-06-19 00:00
Social media usage has grown tremendously over the past few years, with more people using social media platforms for communication, information sharing, and entertainment. According to a rep… Read More
2023-06-12 00:00
The AI market has been experiencing rapid growth and has become a transformative force across various industries. It encompasses technologies that enable machines to mimic human intelligence… Read More
2023-06-05 00:00
Marketing techniques have evolved as the way consumers access information has changed. Radio advertising led to television advertising, which later evolved into digital marketing with the ri… Read More
2023-05-29 00:00
In case you missed it, Snapchat is a mobile app. Colloquially, its users often refer to the app as Snap. Meanwhile, Snapchat's developer is a public company called Snap, which is confusing… Read More
2023-05-23 00:00
Responsive design removes the need to maintain different versions of your website for mobile and desktop and saves time, resources, and effort. The market value, based on revenue, of the web… Read More
2023-05-15 00:00
Podcasts are the media age's answer to radio. The dictionary definition of a podcast is a digital audio file that you can download or listen to on the Internet. His interesting stories expla… Read More
2023-05-04 00:00
Enterprise content management is the defined process, strategy, and tools that help a business acquire, organize, store, and effectively deliver important information to its employees and cu… Read More
2023-04-18 00:00
The United States has one of the largest Foreign Direct Investment (FDI) programs in the world, meaning it invests in companies outside its borders. For the United States, this represents $4… Read More
2023-04-12 00:00
Social media has changed the way we live, and interact with each other, and yes, even our businesses. More than 3.6 billion people use social media around the world, making it one of the mos… Read More
2023-04-06 00:00
Meme marketing can be defined as using memes to promote your brand. It's a fun way to connect with your audience or followers and gives you a chance to interact with your readers. Memes are… Read More
2023-03-30 00:00
The digital revolution that swept the world of marketing and sales continues to intensify, emerging with sophisticated solutions to meet changing consumer behavior.
Also, trends have alread… Read More
2023-03-23 00:00
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who take action on a website. Required actions may include purchasing a product, clicking "add to car… Read More
2023-03-14 00:00
E-commerce SEO is the search engine optimization of online stores. Writing long descriptions and relevant keywords on each product page is an example of optimization. Getting backlinks from… Read More
2023-03-07 00:00
The content analysis describes the process of collecting and analyzing assets on a website, such as a landing page or blog. Content monitoring maintains website inventory and provides conten… Read More
2023-02-23 00:00
Twitter is an online microblogging platform that allows you to post short updates with embedded images and videos. The social network was launched in 2006 and has 237.8 million daily active… Read More
2023-02-14 00:00
A brand guide is a legal document that defines how an organization presents itself to the world through its logo, font and colors, images, and other elements.
In other words, it is a benchm… Read More
2023-02-06 00:00
The ability of AI to detect and learn patterns in data, and translate them into useful technology, has proven to be important for many companies, from healthcare providers to subscription de… Read More
2023-01-31 00:00
By now all digital marketers are aware that Universal Google Analytics (GA3) will no longer process new data in standard properties beginning from 1 July 2023. And, Google has already rolle… Read More
2023-01-30 00:00
Google Analytics is a web analytics platform available on the internet. There are many reasons why people use Google Analytics., but the main one is that it provides unique and useful resear… Read More
2023-01-23 00:00
Twitter has introduced a new shopping feature called Twitter Shops, which will allow customers to keep a collection of up to 50 products to display on their Twitter profile. The first featur… Read More
2023-01-12 00:00
Digital advertising spending will reach $248.72 billion in the United States this year, up 12.5% by 2021, according to our forecast updated at the end of October. Spending rose to 37.2% last… Read More
2023-01-04 00:00
WordPress has become one of the world’s most popular content management solutions. From the wide range of plug-ins to easy accessibility, it’s not hard to see why.
However, WordP… Read More
2023-01-03 00:00
YouTube community management is all about engaging and growing your audience on the platform.
YouTube channel managers create engaging video content for your channel that fits your brand mes… Read More
2022-12-22 00:00
The manufacturing sector is one of the sectors that is slowly moving from a full business and certainly a full perspective to the transformation of digital ecosystems. Many of the drivers of… Read More
2022-12-19 00:00
Typography is a huge player in design. The same way different colors evoke different emotions, different fonts express different attitudes. Serif fonts are modern, sleek, and clean. Sans-ser… Read More
2022-12-12 00:00
Marketing and advertising an important parts of business growth. With the number of internet users increasing year by year, many brands have increased their digital marketing spending to rea… Read More
2022-12-05 00:00
Local search is an important part of any SEO strategy that targets customers in a region, city, or neighborhood.
Simply put, local SEO is where you focus on improving your ranking and visibi… Read More
2022-11-23 00:00
Email marketing is a fantastic way to reach new and existing customers. Not only is the form of marketing suitable for both web and mobile, but it also gives you added creative freedom when… Read More
2022-11-22 00:00
Diversity at all levels of any business - the marketing department included - is a key indicator of business success and productivity. Various benefits can be seen in participation in invent… Read More
2022-11-18 00:00
Marketing thought leaders in the digital industry are known for driving innovation and sharing new ideas. They are runners, advocates and, above all, sources of information for their audienc… Read More
2022-11-17 00:00
Businesses continually need to find innovative ways to ensure business continuity and profitability. As a result, eCommerce stores have been popping up at an extraordinary rate with between… Read More
2022-11-15 00:00
Video content has been on the rise for quite some time now. YouTube creators became celebrities, Instagram introduced videos to its platform, and live streaming is now available on all major… Read More
2022-11-15 00:00
In case you missed it, the age of video is upon us – and it’s estimated to be worth $135 billion in 2023. Vlogging, Tik Tok Channels, Instagram Reels, and of course YouTube have… Read More
2022-11-14 00:00
Marketing is often about connecting your audience to the right place at the right time. Today, you'll find them where they hang out: on the internet. Digital marketing, also referred to more… Read More
2022-11-08 00:00
Digital marketing, also known as online marketing, refers to all marketing efforts that take place on the Internet. Businesses use digital channels that can include social media, search engi… Read More
2022-10-11 00:00
Innovative marketing is a way to promote new products and services by using innovation. This includes researching customer behavior, needs, and trends to help you make changes to your produc… Read More
2022-10-07 00:00
Google has announced a new technology called LIMoE, which it says is a step towards Google's goal of an AI architecture called Pathways.
Pathways is an artificial intelligence architecture t… Read More
2022-09-27 00:00
Marketing metrics measure the success of marketing campaigns and show how well campaigns are tracking key performance indicators (KPIs). They are one of the most important elements of any ca… Read More
2022-09-22 00:00
As a general rule, a Marketing Strategy must be all-encompassing, well-defined, carefully structured and comprehensive. It must communicate in the clearest and most complete way a brand&rsqu&hell…Read More
2022-09-20 00:00
Despite the small business marketing help an outside agency can provide, many businesses instead opt to keep things in-house, and the small business advertising statistics paint a very clear… Read More
2022-09-19 00:00
Cloud kitchens are centrally licensed commercial food production facilities that lease space from one or two to dozens of restaurants to prepare and deliver optimized menu items. A restauran… Read More
2022-09-09 00:00
Consumerism in healthcare has dramatically changed the way healthcare professionals should market and deliver their services. Today's consumers expect healthcare to be as innovative and digi… Read More
2022-09-05 00:00
Due to the rapid growth of internet availability worldwide, the digital banking industry has seen significant growth in recent years. With an increased need for customer engagement, better p… Read More
2022-08-30 00:00
Developed by OpenAI, DALL-E is an artificial intelligence program designed to generate text description images. It was originally launched back in January 2021, but the second generation of… Read More
2022-08-22 00:00
Digital transformation is the latest trend in the digital healthcare industry where people are starting to use digital assets. It is the process of bringing digital technologies into all asp… Read More
2022-08-16 00:00
Customer Acquisition Cost, known in marketing circles as CAC, describes how much it costs a company to acquire a new customer. The use of CAC has increased in popularity as organizations use… Read More
2022-08-08 00:00
Content marketing is a form of inbound marketing that focuses on delivering the right content to the right customer at the right time. This is one of the key elements of SaaS marketing - it… Read More
2022-07-27 00:00
Google has announced a new feature that makes it easy to understand what you are clicking on before you click on it. This new Google update ensures that the things we see online are from tru… Read More
2022-07-21 00:00
Artificial intelligence is such a complex and rapidly developing technology that it is sometimes difficult to imagine what practical applications it might have today. Some of the most succes… Read More
2022-07-18 00:00
LinkedIn may find label itself as strictly business, all the time. But the reality is that it is a social network, just like any other. And just like all of the other social networks, Linked… Read More
2022-07-15 00:00
In merely a decade, Instagram has managed to take over the world of social media. It's become one of the world's most-used apps, making it a staple in most marketing strategies.
In honor of… Read More
2022-07-08 00:00
Today we’re doing things differently. Instead of beating around the bush and then diving into the topic, we’re going to go straight ahead and answer the question: What is ABM mar… Read More
2022-07-01 00:00
The facial recognition market is well and truly booming. It's able to revolutionize so many different industries – from security and surveillance to AI tools and even providing a more… Read More
2022-07-01 00:00
The facial recognition market is well and truly booming. It's able to revolutionize so many different industries – from security and surveillance to AI tools and even providing a more… Read More
2022-06-17 12:27
Financial content marketing is essential when you’re operating within the financial industry. After all, content is king…
But how does content marketing work within the financia… Read More
2022-06-10 00:00
Humans are visual creatures. We are attracted to bold, striking designs by nature. That being said, it only makes sense that when it comes to marketing, we need to use a bold approach to gen… Read More
2022-05-30 12:43
We’re living in an exciting time, where data privacy finally gets the attention it deserves, forcing marketers, businesses, and even regular internet users to rethink their approach to… Read More
2022-05-13 00:00
Writing is writing, right? Well, sure. In the broader sense of the word, the action of writing is the same. However, there's a lot more to this – especially in marketing. And one form… Read More
2022-05-06 12:47
Deciding to joining a franchise chain always seems like a great idea, after all, all the infrastructure, systems and material needed to market your business already exist. And while this may… Read More
2022-04-29 12:04
Cookieless advertising has long been anticipated, and towards the second half of 2021, the reality of this become all the clearer. With the world making the move to digital and online users… Read More
2022-04-22 05:55
The TV streaming industry is one that has really rocketed into dominance over the past few years, especially with platforms like Netflix and Apple TV becoming highly popular.
OTT ads are kno… Read More
2022-04-11 12:29
When it comes to shopping online, 3D product visualization has been considered the future of eCommerce. With many customers wanting a similar experience that they get in-store, retail busine… Read More
2022-03-31 00:00
When it comes to the future of digital marketing, there are 3 top contenders that everyone is talking about. The first is the revival of content marketing as the first thing a business does… Read More
2022-03-31 00:00
The future of digital marketing is purely customer centric. Sure, in the past the customer has come first, but in the digital age, this experience needs to receive a lot more thought. There… Read More
2022-03-17 00:00
Despite being one of the OG’s for data analytics online, a new generation of Google Analytics is available for all websites across the internet to utilize. But what makes it different?… Read More
