Do you have a Responsive website?
A responsive website is Google's new gold standard for websites. It is completely different from having a mobile friendly website. Here is a little history about websites and how they worked with Google. First, we had PC's that all had the same size screen or at least the same resolution so when people started creating websites it was easy to create a good-looking site for the majority of the people that could surf the internet. The next step came when we started using smartphones to surf more often than we used our laptop or PCs. This prompted Google to tell people that if they wanted their website to be listed on smartphones when people used Google it would have to have a mobile-friendly version of the site. This version was typically a watered-down version of the original site. You could still find the information you were looking for on the mobile version but it might not have all the options the full site had. The next step in web design that Google is starting to push is a responsive website. The reason why we are seeing this is because of the huge amount of screen sizes that people use to surf the web. This could be a tiny smartphone, a phablet, a tablet, a netbook with an 11-inch screen, to a huge Apple PC with a 28-inch screen.
A responsive website simply changes itself to fit any size screen you have. A good example of this is Leominster Transmission open it up on your smartphone and PC. Now on your PC adjust the size of the internet browser and the site will automatically change to fit what size window you put it in. That is a "Responsive" website. This allows the customer to easily jump from their PC to their smartphone to their tablet and enjoy the same experience on each device.
Should you care?
Yes, you should care about this. Even if it's simply to get better SEO (Search Engine Optimization) rankings with Google. Google itself has said that it will list mobile friendly sites higher than non-mobile friendly sites. This could be huge especially if competition is high in your market. All of a sudden your Gym is no longer reaching people on their smartphone because you have a website your nephew built for you when he was in high school and it hasn't adapted well to newer technology. Then this new Gym comes into town and creates a website that has a "Responsive" design and they are now taking the lion's share of new clientele. This is a clear problem for your company and a huge advantage for the other guy.
The next paragraph is taken from Google developer website about why it's so important.
Why Responsive Design
We recommend using responsive web design because it:
- Makes it easier for users to share and link to your content with a single URL.
- Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
- Requires less engineering time to maintain multiple pages for the same content.
- Reduces the possibility of the common mistakes that affect mobile sites.
- Requires no redirection for users to have a device-optimized view, which reduces load time. Also, user-agent-based redirection is error-prone and can degrade your site’s user experience (see Pitfalls when detecting user agents" section for details).
- Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.
Summary and Ending
That's it about responsive website design. If you didn't want to read this check out my YouTube Channel and subscribe to my channel. You can also simply watch it below. Also, don't forget to comment below if you have something to add. Have a fantastic week!