2023-07-13 19:30
Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues t… Read More
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Scott Public Relations' Healthcare, Insurance and Technology PR blog
2023-03-10 23:03
The use of AI in media is growing, and it is changing the way content is created and distributed. However, there is still a lot of debate on how to effectively use this technology in a way t… Read More
2022-11-10 21:16
Consider this a strident, blunt, and perhaps painful call to action to the people who can help save this country: The Communicators.
It’s not policy, photogenic faces, or experience th… Read More
2022-11-10 21:14
With Obamacare, Donald Trump succeeded where everyone else failed.
He made this law popular.
His attempts to dismantle the program, and deprive millions of Americans of their health care, fi… Read More
2022-02-12 00:19
At this point in time, about 64% of Americans are completely vaccinated against COVID-19, and 77 percent have gotten at least one vaccination, according to the Kaiser Family Foundation. This… Read More
2021-05-14 18:39
“There a growing understanding that content creation social media and search engine optimization should be bundled with media relations,” says Joy Scott, CEO and President, Scot… Read More
2021-04-09 22:34
Who can you trust today? And just as importantly, who do your constituents and customers trust?
According to the Edelman Trust Barometer, it isn’t government, media or even nonprofits… Read More
2021-02-24 22:06
Two new podcasts with tips for public relations professionals on fighting disinformation – fake news – have been produced by Public Relations Boutiques International (PRBI), a gl… Read More
2020-09-03 17:50
Are Confederate statues anti-American? Citing them as symbols of racism and white supremacy, figures of Confederate heroes are coming down around the South. The Pentagon effectively banned… Read More
2020-08-06 17:19
In previous blogs, we have looked at what might be considered a shocking suggestion: let’s re-evaluate what free speech really means. Here’s two good reasons backing that recomm… Read More
2020-07-14 21:55
As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. For example:
The legislative program that saves lives but can’t get that… Read More
2020-06-26 08:44
Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites viol… Read More
2020-06-05 19:03
In recent years, health care experts are paying increasing attention to the health care factors that occur outside the doctor’s office, Referred to as “the social determinants o… Read More
2020-06-05 19:03
In recent years, health care experts are paying increasing attention to the health care factors that occur outside the doctor’s office, Referred to as “the social determinants o… Read More
2020-05-18 18:31
Rotenberg Associates and Scott Public Relations Announce Strategic Alliance
Joint Communications Services Offer Expertise in Healthcare with Washington D.C. Presence
WASHINGTON, D… Read More
2020-04-02 15:54
Are you home with kids and running out of things to do? Here’s a challenge – turn your stay-at-home doldrums into an interactive civics lesson and lively debates that will inspi… Read More
2020-03-05 05:05
The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it… Read More
2020-03-05 05:01
There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to our wea… Read More
2019-12-19 11:05
The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it… Read More
2019-12-19 10:34
There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to our wea… Read More
2019-10-14 03:27
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abil… Read More
2019-10-14 00:16
Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of… Read More
2019-08-27 19:48
“A lie can travel halfway around the world while the truth is still putting on its shoes.”
This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a… Read More
2019-08-20 18:22
Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcast… Read More
2019-08-16 18:10
The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems wh… Read More
2019-07-19 19:02
Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience. To… Read More
2019-07-12 17:24
Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recog… Read More
2019-05-13 17:14
Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands.
Two weeks later, a disturbed veteran… Read More
2019-05-13 15:32
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells… Read More
2019-02-14 15:00
The pre-schoolers seem to get smaller and cuter every year, their faces glowing, and eyes wide gazing at the strangers who have come to hear them sing. The middle-schoolers look and act eve… Read More
2019-02-01 12:30
Communications is an essential part of just about any professional team or business. But how does a communicator help ensure they are giving their colleagues the best benefit of their wo… Read More
2019-01-24 22:15
Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Technology is giving us ways to track th… Read More
2018-12-13 16:00
A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are… Read More
2018-11-30 17:12
Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand&rsquo&helli…Read More
2018-11-16 17:20
The focus on fake news’ impact almost exclusively on politics might lead some to disregard it as irrelevant. But recent events are revealing that fake news can be weaponized against… Read More
2018-10-31 11:30
The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. And no matter your age, race, gender, or political affiliation, e… Read More
2018-09-26 11:30
The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to… Read More
2018-09-06 11:30
Facebook’s recent changes to its news feed has resulted in increasing numbers of users noticing a decline in their organic reach. In fact Adam Mosseri, vice president of product man… Read More
2018-08-29 11:30
One of the benefits of going to a conference year after year is the chance to observe industry trends over time. The conglomeration of business in one place, the exhibit floor chatter, the s… Read More
2018-08-15 11:30
For the last four years, Scott PR has been privileged to attend the annual Association of Health Care Journalists’ (AHCJ) conference with our non-profit clients. The experience of se… Read More
2018-07-26 11:30
The 2018 Global Communications Report, “The Evolution of Ethics,” released by USC Annenberg School for Communication and Journalism, surveyed public relations students and profe… Read More
2018-05-30 11:30
We have long prized the power of language as a tool in rhetoric, argument, and persuasion. But new developments in cognitive science have shown that our brains may not be as openly receptiv… Read More
2018-03-21 11:30
On March 1, DNV GL Healthcare sponsored a webinar on how hospitals can leverage the accreditation process in order to improve the quality of the care they can provide. DNV GL Healthcare Pre… Read More
2018-03-08 12:30
Quality measures and reporting systems have evolved over the years in an uncoordinated fashion, resulting in duplicative efforts and burdens on physicians. The first in a series of three whi… Read More
2018-02-06 12:01
Startup accelerators and incubators cover an array of industries including biotech, consumer products, healthcare, and medical technology to name a few. Every year, entrepreneurs apply and w… Read More
2018-01-29 16:05
Attendance at a Town Hall presented by the local congressional representative and the government shutdown, prompted thoughts on just how people at such opposite ends of the political s… Read More
2018-01-17 12:01
2017 was a full year by any standard, and it’s no different for Scott Public Relations. From healthcare, to technology, to communications, SPR’s Einsight blog touched on a numbe… Read More
2018-01-16 12:00
Ben is two years old. Ben is dying. His father shares with you – speaking directly to the camera – his hopes and fears for his small son, his passion to protect him, his moments… Read More
2018-01-03 12:30
This is the final part in a three-part series about the Council of Accountable Physician Practices’ (CAPP) white paper, “The State of Cancer Care in America.” You can find… Read More
2017-12-20 18:14
Dear Santa,
We know that you’re a busy man, especially this time of year, but since you are in the business of making dreams come true, we put together a wish list of our hopes for he… Read More
2017-12-12 12:30
If there’s one overarching message from attending the National Workers’ Compensation and Disability Conference, it’s this: cutting edge technology is transforming the indu… Read More
2017-11-07 12:30
The American Cancer Society reports that more than 250,000 women—and more than 2,000 men—will be diagnosed with invasive breast cancer this year. Even as it remains the second l… Read More
2017-10-27 11:30
Medical advances in healthcare have significantly lowered the mortality rates among cancer patients in the United States. But no matter how good the science, the best approach to cancer car… Read More
2017-10-11 11:30
This blog is the final entry in a three-part series on the development of presentations and presenting in the digital age. You can read the first two installments here and here.
Whether it… Read More
2017-10-05 11:30
Back in the “Mad Men” era, slides for B2B presentations were a laborious affair. Usually several members of an internal graphics department were required to create them, or the… Read More
2017-09-28 11:30
Many of us have seen this scenario at many an industry conference: Two thought leaders with starkly different approaches toward B2B communications present at a conference, perhaps one after… Read More
2017-09-08 11:30
This is the final installment in a series of blog posts on marketing in the US, written for international firms considering expanding into the American market. You can read the previous art… Read More
2017-08-31 12:00
Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social… Read More
2017-08-23 11:30
Think Americans get the best healthcare in the world? Think again. And read “Mistreated: Why We Think We’re Getting Good Health Care and Why We’re Usually Wrong,” by… Read More
2017-08-15 11:30
This is the fourth installment in a series of blog posts on marketing in the US, written for international firms considering expanding into American markets. You can read the previous artic… Read More
2017-08-09 04:30
As we take a breath in between battles over health care reform, did you ever wonder what our country’s patriarch, George Washington, would think about this situation?
Back in his day… Read More
2017-08-02 04:30
The fight against cancer involves more than new treatments and methods of prevention. Establishing coordinated systems to provide connected care is a key to helping millions of people to na… Read More
2017-06-13 04:00
Advances in medicine and technology have helped the United States make significant progress in the fight against cancer, lowering the death rate by 13 percent between 2004 and 2013. Yet, hu… Read More
2017-05-23 11:30
Social media is fundamentally changing the role that journalists take in the news, from the way they receive pitches and communicate with sources to the formats they choose for creating con… Read More
2017-05-16 11:30
There is no shortage of new business opportunities in the American healthcare industry in upcoming years. Just a few of these growth areas include:
Integrating the electronic health records… Read More
2017-05-09 11:30
The Council of Accountable Physician Practices (CAPP) is partnering with the American Cancer Society to host their third annual event, “Better Together Health: All Systems Go! Closing… Read More
2017-05-04 15:15
The world of risk management meets every year for the annual meeting of the Risk and Insurance Management Society. With a long history of clients in this space, Scott PR was there connectin… Read More
2017-04-26 11:30
Video has clearly captivated online audiences to become king of digital content. The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8… Read More
2017-04-18 11:30
The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view… Read More
2017-04-11 11:30
The past few years have seen sweeping changes in the state of affairs for medical marijuana across the United States. More than twenty states have now legalized marijuana for medical purpos… Read More
2017-04-05 11:00
The workers’ compensation industry is facing a new challenge in the rise of claims associated with comorbidities, chronic or reoccurring maladies such as diabetes or obesity and the r… Read More
2017-03-28 11:00
Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the… Read More
2017-03-21 12:30
One way to deal with the increasing costs in American healthcare could be a switch from a fee-for-service system to a principle called “accountable care.” This is a method in wh… Read More
2017-03-14 23:40
The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for eve… Read More
2017-03-07 13:45
The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation… Read More
2017-03-01 18:13
The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, m… Read More
2017-02-22 17:55
We scoured the Internet for the most relevant and interesting healthcare stories and here’s what we found, check out the articles below:
The business case for digital solutions in hea… Read More
2017-02-16 18:33
Surgical Hospitalists Answer the Growing Need for Comprehensive Care
One of the constant problems affecting hospitals in the United States is a shortage of general surgeons. In recent years… Read More
2017-02-07 12:59
Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or maga… Read More
2017-01-31 12:50
The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in p… Read More
2017-01-24 12:08
Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and he… Read More
2017-01-17 13:47
Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as… Read More
2017-01-11 00:42
In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding b… Read More
2017-01-03 16:05
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to a… Read More
2016-12-20 15:01
Simply put, brand journalism tells your story. Brand journalism tells your company’s story in the form of journalism, or media content. Using journalistic skills, brand journalism lev… Read More
2016-12-13 16:52
Business Wire’s 2016 media survey, based on more than 600 members of the media from more than 40 countries, outlines the current state of the media landscape as well as best practice… Read More
2016-12-06 16:43
If you fly a lot, like I do, you might be guilty of occasionally buying a “regular” book in an airport bookstore – just in case the Kindle fails you on a long flight. That… Read More
2016-11-30 00:39
Today, the use of video is one of the most powerful elements for a successful business marketing strategy. There are several compelling ways to use video, according to Patricia Lambert, own… Read More
2016-11-22 12:00
As the holiday season approaches, Scott Public Relations looks back at the year, giving thanks for being a part of so many healthcare innovations that are improving people’s health an… Read More
2016-11-15 17:53
In this blog, Scott Public Relations has chosen to spotlight one of the major health threats in America and the world, and how doctors are mobilizing to combat it.
Obesity—and the gen… Read More
2016-11-08 12:00
We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below!
Emergency c… Read More
2016-11-01 11:00
In today’s digital marketplace where consumers can share content 24/7 across multiple platforms, you must proactively tell your own story. When considering a business transaction, the… Read More
2016-10-25 11:00
Wearable technology has made a big splash in the entertainment, health and fitness industries, with an estimated 20 percent of American adults owning such devices and a business already val… Read More
2016-10-18 11:00
Based on SPR’s healthcare influencer research, we’ve put together a list of “key ingredients” that help a healthcare executive become an influencer/thought leader.
F… Read More
2016-10-11 11:00
In our previous blogs highlighting influencer marketing, we outlined several recommendations, tactics and methods for establishing your healthcare organization and/or healthcare executive a… Read More
2016-10-04 11:00
Adapt or Die. There is no try. There are no other options in a world filled with Walkers (zombies).
If you’re a fan of The Walking Dead, October 23rd can’t come soon enough.
Neg… Read More
2016-09-27 11:00
The goal of healthcare reform goes beyond increasing the number of people with health insurance and decreasing how much it costs. Many who debate the subject also target improving quality o… Read More
2016-09-13 11:00
In our initial blogs about influencer marketing, we outlined the foundational steps in order to start an influencer marketing campaign, along with several recommendations and insights. Now… Read More
2016-09-06 11:00
Opioids—or opiates—are a class of painkiller drugs with a long history of medicinal use going back centuries. Despite their continuing importance as prescription medication, the… Read More
2016-08-23 11:00
Below are ten recommendations for healthcare executives to consider if they are going to establish themselves as an influencer which include:
Write a regular blog for a top tier media outle… Read More
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