In the latest installment of AGM behind the scenes, we’d like to introduce Adam! Adam is our talented Lead Creative/Graphic Designer and he’s the one who designs Creative Images and branding for our clients. Here’s how, why and what he does in a little more detail…
Hey Adam, can you explain your job role at AGM in just 5 words?
I make things look good!
How did you decide a career in graphic design was for you?
I started quite early on, around the age of fifteen. A friend and I actually started our own web design company while we were still in high school. Ever since then, I’ve been heading on down the creative career path, though I did try car sales for a short time. I’ve always enjoyed learning new software, which is how I started in the first place, and everything from there just fell into place.
How do you come up with a design strategy for clients?
I spend some time looking at current trends and their competition. Ultimately, this becomes a “designs I need to beat” list. I want our clients to stand out from the crowd. From there, I’ll look at what works best for their target market, our client’s USPs and how I can use them in their design, generally what makes our client awesome. I’ll go through a drafting phase where I come up with a few designs, and then develop the ones that are well received into a final style.
Great! So what programmes do you use to design?
I’ll use various programs in the Adobe suite, depending on the client. Usually it’s Photoshop, Illustrator, InDesign and AfterEffects. The software that gets the most use is probably my internet browser. I spend a lot of time doing research & development for our clients (and always have a podcast on in the background while I work).
What has been your most successful design campaign for a client so far?
That’s really hard to say! I’m proud of all of the work we’ve done for our clients. It would be too hard to just choose one.
Which designer inspires you?
Another hard question. For well-known designers, I’ve always loved Banksy. I’m very anti-art. The art world is very cliquey, so I’ve always admired street art and the anti-art movement. I find the most impressive artists are the unknown ones. I like to look through people’s portfolios on Behance and Logopond – that’s where I find the best “wow” moments.
And finally, wishful thinking time – what is one graphic design tool that doesn’t currently exist but you wish it did?
Hmmmmm- probably a human cloning machine! There’s not enough time in the day to do everything I’d like to do! There’s a lot of ethical issues in that though, and I think the office has enough to deal with with just one of me (Ed note: Seconded! )
Are you looking to add creative images or branding to your marketing strategy? Then look no further because you’ve found the answer… Give us a call, send us an email, pop us an instant message (you’ll find the icon to the right of this text) or even send us a carrier pigeon- we don’t mind!