Many Business owners prefer to do things on their own and don’t like the idea of partnering up with another business. Flying solo can work for some businesses, but for the majority, collaborating and partnering with another business is not just something to boost their bottom line but is a crucial move to help them succeed. Collaborating with other businesses can help increase creativity and innovation, find solutions to problems that may not even be present yet, and lead to more efficient means of reaching goals. By working with others, you can also earn extra support, a wider network of connections, and loads of inspiration. You may even gain a new friend by partnering with another person in your field, because you will be able to understand each other and what you’re dealing with in the industry.
If you want to be able to collaborate like kings, you will want to consider some of the following tips:
Look for a company that inspires you. If they have been around a while, have stood the test of time, it’s a good guess that they know what they’re doing and will be able to provide you with good help and advice. Try to associate yourself with them.
Be respectful of your partner’s history. Be sure they understand you aren’t wanting to change what they’ve built over the years, but that you want to add to it with a little something new.
Your competition can easily become your mentor. They may have ways of doing things, like marketing, that you may not have considered before. They may have connections with larger companies that you don’t and can take advantage of. There’s a lot you can learn from how your competition does things. Don’t miss your chance.
How do you find a partner?
- Local Meetups
Join a local meetup for entrepreneurs. There may be regular meetups for networking and referrals. Use them to grow you sphere of connections. You can check places like meetups.com to find such groups. Or if you have an online network group, you can organize a meetup. For example, if you have local following on Twitter, you can arrange a Tweetup. You can also consider using the word of mouth referral group BNI.
- Virtual Community
If you aren’t able to do in-person meetups for one reason or another, you can join a social network or on-line group for small businesses, such as Entrepreneur Connect, to share advice, build partnerships, get support, etc.
- Informal Alliance
Consider forming informal alliances with like-minded businesses. You can reach them in many ways, such as swapping guest posts on blogs or introducing them to your Facebook or Twitter groups. The alliance should not just boost your visibility but also bring value to your customers.
- Support Small Business
There are movements that have started to get consumers to support small businesses, but what about for other businesses to support small businesses? See if there are any ways you, as a business, can help out and support another business.
Keep in mind that what you ultimately come up with together will be the sum of what you both put into it, but that it will have much more meaning that just the ingredients. It is a symbol of your partnership and all your hard work. Be sure to share your praise and gratitude for their help, not just to them but to those in your office and elsewhere.
To learn more about collaborating, you can go here, here, here, here, here, here, and here.
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