2024-01-23 14:37
When was the last time you took a moment and visited your favorite news source? If you haven’t had a chance recently, I implore you to visit some of our team’… Read More
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2023-08-07 17:47
Before we dive into what a public relations audit is … public relations is a term many know, but a few truly understand, and so much falls under it. One of my favo… Read More
2023-07-24 12:14
A well-executed blog as part of your B2B content marketing strategy can be a powerful tool to establish thought leadership, build brand awareness, and generate leads.
How… Read More
2023-07-07 02:05
When it comes to B2B healthcare marketing, LinkedIn is one of the leading platforms for connecting industry professionals, decision-makers, and potential customers with your brand or produc… Read More
2023-06-27 13:00
Love it or hate it, LinkedIn is where your colleagues and potential clients are hanging out online. And according to their latest report, 65% of B2B marketing leaders inc… Read More
2022-09-28 13:50
Which wire service is best for business press release distribution?
Like many things in healthcare marketing, it depends on many factors. This post includes our review of the top wire servic… Read More
2022-08-04 12:53
In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health systems in the U.S… Read More
2022-08-02 12:18
Like other social media platforms, LinkedIn regularly releases product updates that include new features.
With so much to keep up with, our healthcare marketing agency ca… Read More
2022-06-23 18:03
The life sciences industry is a field that serves as an umbrella for many other businesses, most of which encompass and support the healthcare system, medical devices, ph… Read More
2022-06-22 13:05
As pride month nears its end and being we are a healthcare marketing agency, we would be remiss not to weigh in on the topic of health equity.
We hear about it everywhere… Read More
2022-03-17 06:52
When executive teams begin considering M&A activity, they generally start with their corporate growth strategy in mind. A company’s growth plan may include a variety of strategic… Read More
2021-11-19 21:17
If you’re a content creator who works within multiple industries or with a wide range of clients, you’ve likely started working on a project, blog, or pres… Read More
2021-11-05 14:38
The Clarity Quest team recently attended various sessions during the two-day Marketing Profs B2B Forum, aiding in our never-ending quest to boost our marketing knowled… Read More
2021-09-16 17:30
A good pitch requires both heart and brain. You need to be able to showcase your expertise and your personality all while showing off your great idea. Here are some im… Read More
2021-09-10 15:16
Talk to any content marketing professional and she will tell you coming up with topics is the hardest part of content generation. With a few simple mindset changes, yo… Read More
2021-09-03 14:33
Clarity Quest is excited to welcome the newest member of its team, Rayna Southart.
Rayna Southart, Content Marketing Manager
Rayna joins the Ann Arbor, Michigan office… Read More
2021-08-26 18:00
We can all think of a bad habit or two (or three) we picked up during quarantine. Luckily, bad habits can be replaced with good habits when we put in the effort to com… Read More
2021-08-24 15:34
Orchestrating complex account-based marketing (ABM) programs requires a mature marketing automation tech stack and someone who knows its ins and outs.
If your organiza… Read More
2021-08-20 19:04
Similar to growing your company brand, establishing yourself as a thought leader takes time and patience. You can’t expect to write one blog post and be taken se… Read More
2021-08-18 15:54
I miss running the whiteboard during a team brainstorming session. I love assigning dry erase marker colors to my team members while they share ideas about new content… Read More
2021-08-09 17:35
Successful account-based marketing (ABM) programs engage multiple stakeholders who serve varied roles on your target account’s buying committee.
The personalized… Read More
2021-08-05 14:31
Google Ads is introducing new jurisdictional surcharges for ads served in select countries, as well as cracking down on repeat violators of certain… Read More
2021-08-02 19:14
While the Olympics are looking different this time around, one thing still remains the same – most of us aren’t participating in the ga… Read More
2021-07-20 15:37
Thanks to triple-digital growth over the past 18 months, we’re reorganizing our team so we can continue to provide best-in-class service. This management change… Read More
2021-07-19 14:52
Working from home or remotely brings a plethora of unique challenges and difficulties. Whether you’re having trouble concentrating, maintaining energy, procrasti… Read More
2021-07-15 16:28
Active listening is one of the most effective ways to build rapport with your peers and build relationships with new people. But, listening can be challenging right no… Read More
2021-06-29 18:44
Everyone has certain brands they like or are obsessed with. It might be a tagline, the quality, the images, aesthetics, humor, or something else notable. Whatever the… Read More
2021-06-22 17:20
We’ve all experienced virtual meetings, learnings, or calls at least once throughout the past few years. For some, meeting virtually is tough enough by itself, n… Read More
2021-06-15 15:26
We are thrilled to have been selected as Bravado Health’s marketing agency of record to elevate and promote their latest product, Ayva, a virtual care assistant… Read More
2021-06-11 15:33
SEO is a term that gets a lot of attention. But take a minute to think: do you know how well your SEO strategy is performing right now?
As one of the most effective wa… Read More
2021-06-09 18:01
There’s been major growth in the digital marketing world over the last year, and standing out matters more than ever, especially for those of us working in the h… Read More
2021-06-07 13:52
Diversity in life and business makes for stronger, uber resilient ecosystems. At Clarity Quest, we value and celebrate different points of view and experience. We reco… Read More
2021-06-02 12:30
It is complex to transition from an in-house marketing team to a fully outsourced model in a normal year. But in the midst of a pandemic?
We became Remote Medica… Read More
2021-06-01 14:36
For anyone tasked with writing new and engaging blog content on a schedule, the struggle is real.
You may covet the traffic and social media likes, but haven’t f… Read More
2021-05-20 18:39
Like many social platforms, LinkedIn tests out new features to enhance their user experience from time to time. The latest example of this is its Products Pages.
Linke… Read More
2021-05-18 19:18
Let’s get this out of the way, if you have aggressive lead gen goals, don’t put all your eggs in an account-based marketing (ABM) strategy.
ABM is a long g… Read More
2021-05-13 19:05
What is SERP?
SERP stands for “search engine results page” and is essentially Google’s holistic response to a person’s initial search query. Go… Read More
2021-05-10 16:21
Clarity Quest is excited to welcome the newest member of its team, Spencer Rohatynski
Spencer Rohatynski, Digital Marketing Manager
Spencer joins the Ann Arbor, M… Read More
2021-04-22 20:45
If your marketing agency is struggling to prove ROI, justify pricing, keep clients satisfied, or prove that your marketing efforts are working, your reporting could be… Read More
2021-03-29 13:16
Listen to an account-based marketing webinar rated 4.8/5 by HIMSS attendees! Navigate to webinar #5 Lessons from an ABM All-Star Panel… Read More
2021-03-03 16:33
If you’re an SEO working with a very limited monthly budget to improve organic rankings and drive organic traffic to your client’s website, you may be wondering where to start. W… Read More
2021-01-19 14:16
Congratulations to our clients on the launch of their new brand and website this week!
Trinda Health is doing important work to elevate consumer trust in hospitals and… Read More
2020-12-23 18:04
What a year! We wanted to take an opportunity to wish you all a Happy Holiday and Happy New Year. Hopefully, the new year will bring more equality, health, and togetherness to our world and… Read More
2020-12-22 13:00
This post was co-authored by Lindsay Groth and Melanie Hilliard.
In the “500 25 thousand six hundred minutes” ways account-based marketing (ABM) is described, we are going… Read More
2020-12-16 21:54
Clarity Quest’s employees gathered online today for our 2020 virtual holiday party. In years past, everyone has been remote, but the team usually does a secret Santa then jumps on Zoom… Read More
2020-12-04 22:23
Based on growing demand in the midmarket segment for HubSpot’s inbound marketing, inbound sales, and content management solutions (CMS), Clarity Quest is proud to announce we are now a… Read More
2020-12-01 20:56
While we do miss seeing our fellow marketing colleagues at events, we all have to admit how nice it is to participate in conferences from the comforts of our own homes. Just think about it… Read More
2020-11-20 14:00
We often get asked by our B2B health tech clients to help them with a hashtag strategy for social media, mainly LinkedIn and Twitter.
Many of our clients are in the beginning days and… Read More
2020-11-12 14:00
I attended TriNet’s People Force virtual conference on Wednesday, October 21, where I listened in on the “Health Care Trends: Hang On, It Could be a Wild Ride” session. The… Read More
2020-11-02 13:00
Five years ago, almost all our client requests for pay-per-click (PPC) ads were for Google search and display ads.
Today, our clients spend 80% of their PPC budget on LinkedIn, 1… Read More
2020-10-22 16:03
A few weeks ago, I participated in the Ann Arbor Spark, a2Tech360 virtual event, and listened in on the Women in Tech talk. We were lucky enough to hear from three esteemed female leaders wh… Read More
2020-10-15 13:00
The PR experts at Clarity Quest speak fluent healthcare, technology, and biotech in order to pitch complex products and services to trade publication editors, journalists, bloggers, and more… Read More
2020-10-13 12:10
You’ve spent time and money making the perfect product video, but looking at your analytics, you’re underwhelmed by how many people are actually watching it.
Video marketin… Read More
2020-09-29 13:09
At a recent a2Tech360 2020 virtual event, four panelists touched on the technology, healthcare, and business trends they foresee in 2030.
Pulling insights from each of these respected… Read More
2020-09-10 13:00
Clarity Quest President, Chris Slocumb, and Senior Marketing Consultant, Melanie Hilliard, shared best practices for using LinkedIn direct sponsored content ads to build brand awareness, dri… Read More
2020-09-03 13:00
So we all had our (B2B) marketing plans significantly disrupted when tradeshows were canceled, rescheduled, or put on hold! Many of us have pivoted to virtual events without so much as missi… Read More
2020-09-01 13:00
Simon Sinek’s philosophy that “people don’t buy what you do, they buy why you do it” is one of the guiding principles the Clarity Quest team uses to help clients defi… Read More
2020-08-27 13:00
QMENTA has selected Clarity Quest as its marketing agency to develop its strategic brand direction and messaging framework to generate awareness of its new state of the art technology. &ldqu&hell…Read More
2020-07-31 13:00
Are you scratching your head over how to photograph your staff or a business group while trying to be socially and professionally responsible during Covid-19? There are issues we never had t… Read More
2020-07-29 13:00
At Clarity Quest, our clients range in size from small through enterprise-level health tech, biotech, and software companies. These companies often hire an agency to spearhead marketing camp… Read More
2020-07-23 13:30
Launching a new website is hard work.
Juggling the technical requirements with writing search-friendly copy, designing a compelling user experience, and optimizing your lead generation… Read More
2020-07-13 16:37
Clarity Quest has added a new member to the team! Lindsay Groth has been hired as a Senior Marketing Consultant and brings with her over 15 years of experience in the marketing world. Welcom… Read More
2020-07-06 13:00
As we engage in a national conversation about access to life, liberty, and the pursuit of happiness, it’s critical our values are part of our company culture.
Clarity Quest has s… Read More
2020-06-30 13:00
We consistently recommend search engine optimization to our clients (and to anyone who will listen—sorry random person in the grocery store checkout line) because it works.
It’s… Read More
2020-06-25 13:00
If you’ve visited a website within the past few months, especially to fulfill a customer service request, the chances are, you’ve engaged in conversational marketing without even… Read More
2020-06-23 13:00
A few considerations to help your company find the right marketing agency match.
Does this sound familiar?
You’ve decided you need the help of a marketing firm.
You spend countless hou… Read More
2020-06-18 14:00
Previon, a spin-off from Bridgecom Solutions, enlisted Clarity Quest to bring its new brand to life and show their commitment to empowering individuals so that communities thrive.
To kick-of… Read More
2020-05-15 13:30
5 reasons why your B2B company newsletter is more important than ever
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin
As any gr… Read More
2020-03-30 15:58
This post was inspired by Paths for Organizational Resilience by Regan MacBain Traub, CPC of The Human Resource Consortium.
The COVID-19 outbreak is changing the economy and the nature of wo… Read More
2020-03-24 18:30
Working from home and co-working spaces is the norm for the Clarity Quest Marketing team. When I started Clarity Quest, in 2001, people outside the West Coast thought the idea of a virtual c… Read More
2020-03-17 12:48
Last year, Google announced impending Chrome updates to offer users more transparency about how websites use cookies, as well as simpler controls for managing them.
One of the updates… Read More
2020-03-04 16:00
Conferences, trade shows, and industry events are valuable opportunities for companies to build brand awareness, provide thought leadership, generate leads, and form new relationships. … Read More
2020-01-31 15:01
Digital marketing is full of character limits. While some may call these limitations, it’s one of a marketer’s primary jobs to make sure the message matches the medium.&nb&helli…Read More
2019-08-08 12:37
Over the past six months, three of our SaaS marketing tool vendors significantly raised their prices. I was struck by how one company handled this tough communication well, and the other two… Read More
2019-07-29 12:38
If you’ve come here to learn “how to delete Google Analytics goals,” you will be sorely disappointed. That’s because you can’t.
I’… Read More
2019-07-24 16:20
Is your logo living up to its fullest potential? Is it giving off the best first impression possible? In many cases, the font used in your logo can make or break the d… Read More
2019-07-19 06:35
Recently we shared our presentation from a healthcare technology conference. You can find the video of that presentation, Making the Most of Marketing Automation: Tested Tips and Techniques… Read More
2019-07-16 12:47
As part of an earlier post on the strategic decisions behind building a successful company with a distributed workforce, we promised to explore the ideal tech stack for remote teams.
I… Read More
2019-07-10 14:35
At the risk of stating the obvious: The remote work environment is not suitable for every person, nor every company.
If you’re a business owner considering growing your company through… Read More
2019-07-01 14:03
Tired of all the negativity around social media platforms these days? Who could blame you with Russian interference (they recently tried to hack my Facebook account), streamed hate violence… Read More
2019-06-25 13:06
What are social media marketing and marketing automation (MA), and how are these used best in the healthcare technology industry? These are some of the questions Clarity Quest’s SEO an… Read More
2019-06-20 12:47
Going into a logo presentation meeting, you’ve already done a ton of work. You compiled research, created sketches, scrapped ideas, iterated concepts, and then o… Read More
2019-06-04 12:48
Leading a marketing team that delivers is not easy. There are more accountability demands on marketing leaders than ever before. You must show how you contribute to the bottom line and reque… Read More
2019-05-29 12:47
Any kind of new relationship is exciting and takes some adjusting — whether personal or professional. Partnering with a marketing agency is similar. When both sides contribute effort a… Read More
2019-05-21 13:03
On May 2nd, I had the pleasure of attending my first Next10x Digital Marketing Conference sponsored by Perficient. I love small, one-track conferences with star speakers because I can absorb… Read More
2019-05-13 12:45
While voice assistants and chatbots have started to make inroads in clinical care with patient information and scheduling apps, biotech and pharma are now starting to jump in the game. Gartn… Read More
2019-05-03 14:27
Want to fill your sales pipelines with qualified leads? We recently presented at a healthcare technology marketing conference and answered our most common marketing… Read More
2019-04-29 12:57
HITMC 2019 sure was a doozy! Last year I was a rookie, and this year I came with a bit more experience under my belt thanks to HITMC 2018, the Taste-of-HITMC in New York, and all the HITMC T… Read More
2019-04-26 16:31
Marketing is a marathon, not a sprint. Clarity Quest President, Chris Slocumb, explains in a recent MarketingProfs article how marketers should promote like athletes, not weekend warriors. A… Read More
2019-04-25 17:18
Every year, the Healthcare and IT Marketing Community (HITMC) conference gets better and better – many valuable, high-quality sessions, more eager-to-learn he… Read More
2019-04-22 16:00
Having recently finished reading Seth Godin’s latest book, I have to say it’s one of my favorite marketing books ever. There’s actionable, extremely current advice on almos… Read More
2019-04-17 12:45
One in six Americans owns a voice speaker, and 40% of adults perform a voice search of some kind (Siri, Google Now, etc.) every day. That’s a number that’s really too large… Read More
2019-04-11 12:55
In a recent post on MarketingProfs, Clarity Quest’s Branding and Digital Marketing Director, Brian Shilling, gave tips on using strategic content marketing to transform a brand from ob… Read More
2019-04-03 18:58
If you are a frequent visitor, you’ll notice lots of changes on the Clarity Quest site. If you’re new, welcome! We’ve spent the past year updating the brand positioning and… Read More
2019-04-02 08:00
On March 20, 2019, I had the pleasure of participating on an experts panel at the ABCT: Accelerator for Biosciences in Connecticut event with the UConn TIP – Technology Incubation Pro… Read More
2019-04-01 14:30
Clarity Quest Marketing has been named one of three “Agency of the Year” finalists at the Health IT Marketing and PR Conference (HITMC). The 2019 Medigy HITMC award winners will… Read More
2019-03-29 12:45
We want to recognize our client, Beterra! They soft-launched their new product, ACT (Actions Creating Transformation), a central platform for clear management of healthcare improvement teams… Read More
2019-03-26 13:26
A microsite is an individual webpage or group of webpages which are used to support, enhance, or supplement a primary or parent website. The main difference between a microsite and a parent… Read More
2019-03-20 12:45
All healthcare companies will run into some limitations when advertising with Google Ads, but just how many and how restrictive they will be depends on the subject matter of the landing page… Read More
2019-03-18 13:00
Creating a brand new website or revamping an existing site is the perfect time to implement a solid search engine optimization strategy. Whether you have some experience with organic search… Read More
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