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Press Release Wire Service Comparison
2022-09-28 13:50
Which wire service is best for business press release distribution? Like many things in healthcare marketing, it depends on many factors. This post includes our review of the top wire servic… Read More
Marketing During A Merger Or Acquisition
2022-03-17 06:52
When executive teams begin considering M&A activity, they generally start with their corporate growth strategy in mind. A company’s growth plan may include a variety of strategic… Read More
2021-09-16 17:30
A good pitch requires both heart and brain. You need to be able to showcase your expertise and your personality all while showing off your great idea. Here are some im… Read More
Brands We Still Love In 2021
2021-06-29 18:44
Everyone has certain brands they like or are obsessed with. It might be a tagline, the quality, the images, aesthetics, humor, or something else notable. Whatever the… Read More
ABM: What Metrics Are You Tracking?
2021-05-18 19:18
Let’s get this out of the way, if you have aggressive lead gen goals, don’t put all your eggs in an account-based marketing (ABM) strategy. ABM is a long g… Read More
2021-03-03 16:33
If you’re an SEO working with a very limited monthly budget to improve organic rankings and drive organic traffic to your client’s website, you may be wondering where to start. W… Read More
Clarity Quest Virtual Holiday Party 2020
2020-12-16 21:54
Clarity Quest’s employees gathered online today for our 2020 virtual holiday party. In years past, everyone has been remote, but the team usually does a secret Santa then jumps on Zoom… Read More
Content. Retention. Positioning. Data. 
2020-12-01 20:56
While we do miss seeing our fellow marketing colleagues at events, we all have to admit how nice it is to participate in conferences from the comforts of our own homes. Just think about it… Read More
What’s Your B2B Hashtag Strategy?
2020-11-20 14:00
We often get asked by our B2B health tech clients to help them with a hashtag strategy for social media, mainly LinkedIn and Twitter.  Many of our clients are in the beginning days and… Read More
A Roadmap For Women In Tech?
2020-10-22 16:03
A few weeks ago, I participated in the Ann Arbor Spark, a2Tech360 virtual event, and listened in on the Women in Tech talk. We were lucky enough to hear from three esteemed female leaders wh… Read More
Video SEO Best Practices
2020-10-13 12:10
You’ve spent time and money making the perfect product video, but looking at your analytics, you’re underwhelmed by how many people are actually watching it.  Video marketin… Read More
Branding Basics: Find Your Why
2020-09-01 13:00
Simon Sinek’s philosophy that “people don’t buy what you do, they buy why you do it” is one of the guiding principles the Clarity Quest team uses to help clients defi… Read More
Clarity Quest Welcomes QMENTA
2020-08-27 13:00
QMENTA has selected Clarity Quest as its marketing agency to develop its strategic brand direction and messaging framework to generate awareness of its new state of the art technology. &ldqu&hell…Read More
What To Look For In An Agency: Part I
2020-07-29 13:00
At Clarity Quest, our clients range in size from small through enterprise-level health tech, biotech, and software companies. These companies often hire an agency to spearhead marketing camp… Read More
Lindsay Groth Joins Clarity Quest Team
2020-07-13 16:37
Clarity Quest has added a new member to the team! Lindsay Groth has been hired as a Senior Marketing Consultant and brings with her over 15 years of experience in the marketing world. Welcom… Read More
10 Tips For Submitting Speaker Abstracts
2020-03-04 16:00
Conferences, trade shows, and industry events are valuable opportunities for companies to build brand awareness, provide thought leadership, generate leads, and form new relationships. … Read More
The Ideal Tech Stack For Remote Teams
2019-07-16 12:47
As part of an earlier post on the strategic decisions behind building a successful company with a distributed workforce, we promised to explore the ideal tech stack for remote teams.  I… Read More
How Social Media Helped Me Rescue A Pigeon
2019-07-01 14:03
Tired of all the negativity around social media platforms these days? Who could blame you with Russian interference (they recently tried to hack my Facebook account), streamed hate violence… Read More
Get The Most Out Of Your Marketing Agency
2019-05-29 12:47
Any kind of new relationship is exciting and takes some adjusting — whether personal or professional. Partnering with a marketing agency is similar. When both sides contribute effort a… Read More
Another HITMC In The Books 📚
2019-04-29 12:57
HITMC 2019 sure was a doozy! Last year I was a rookie, and this year I came with a bit more experience under my belt thanks to HITMC 2018, the Taste-of-HITMC in New York, and all the HITMC T… Read More
Beterra Launches New ACT Product
2019-03-29 12:45
We want to recognize our client, Beterra! They soft-launched their new product, ACT (Actions Creating Transformation), a central platform for clear management of healthcare improvement teams… Read More
2019-03-18 13:00
Creating a brand new website or revamping an existing site is the perfect time to implement a solid search engine optimization strategy. Whether you have some experience with organic search… Read More
2019 SEO Predictions
2019-02-28 13:45
I sat in on a webinar by Searchmetrics on 2019 SEO Predictions. From Searchmetrics was Chief Marketing Officer Doug Bell. On the panel was Adam Edwards, SVP, Head of SEO, at Reprise Digital… Read More

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