I like to think of quotes as tiny buds that, when nurtured, have the potential to transform into great blossoms. Or like caterpillars in cocoons that are destined to be butterflies…
Quotes hold power and truth to them, and very often spark ideas worth noting (…and acting upon).
Below you will find a collection of 16 absolutely-amazingly-awesome and noteworthy Marketing Quotes that not only get one thinking, but also tell an important story about the traits of successful marketing campaigns.
Let’s dive right in…
“You can’t be everything to everyone but you can be something to someone.”
– Drew Davis
Zoom in and focus.
Don’t try to please the world. Just aim to please the fabulous people who are lucky enough to fall within your Target Audience.
“You have to start with the basic premise that you need to know what your competition is doing.”
– Guy Kawasaki
Take the time to investigate your industry, your competitors and their customers.
You can learn a lot (about what to do, what not to do and what you can do to make your customers’ lives easier) by observing and listening to what’s already at play.
“Running with the herd is not always a great idea; be unique, and the links will come.”
– Debra Mastaler
Knowing what others are doing is critical, but being yourself is essential.
Find your niche, embrace your uniqueness and flaunt it!
“Everything is designed. Few things are designed well.”
– Brian Reed
Pay attention to the little details, always.
Identify your color choices, font styles and messaging preferences.
Sharpen your image, and then be consistent with it in everything you do.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
– Scott Cook
Take a step back and look at your branding objectively.
Consider how your brand comes across and if it’s portraying what you actually want it to portray. Tweak your branding as needed and then test your audience’s reaction.
“Great content is the best sales tool in the world.”
– Marcus Sheridan
Stop focusing on selling…that’s so 20th Century!
Instead, spend time developing great content to share.
Great content will attract customers and ultimately lead to sales.
“Nothing influences people more than a recommendation from a trusted friend.”
– Mark Zuckerberg
Focus on each customer at hand.
Not all of them as a whole, but each of them as individuals.
Exceed your customers’ expectations and they’ll talk your business up for you.
“The internet affords a level of relationship with consumers hitherto unfathomable.”
– Lucas Donat
Leverage the power of the Internet to connect with your customers in a way that wasn’t possible before our technological advancements.
Start a blog.
Set up social media pages.
Share, engage and contribute often.
“If the person you’re selling to agrees to buy, will his or her life improve? When your interaction is over, will the world be a better place than when you began? If the answer to either of these questions is no, you’re doing something wrong.”
– Daniel Pink
Never lose sight of the ability to serve others.
Keep your passion and your vision at the core of your marketing.
Ask yourself regularly if your business is delivering the best it can deliver. If it’s not, it’s time to revisit your strategy.
Remember that the more you give, the more you get.
“Customers can’t always tell you what they want, but they can always tell you what’s wrong.”
– Carly Fiona
Be open to constructive criticism, and be thankful for it.
Great entrepreneurs solve big problems for others.
Listen to what your customers’ are saying and find a way to resolve their concerns.
Once you help your customers, they will in turn help you.
“Content is fire, social media is gasoline.”
– Jay Baer
Spread your content like wildfire by capitalizing on social media marketing.
But, don’t be ‘salesy’, be social.
Start relevant conversations and engage with others.
Sooner than later others will join in and before you know it your content will be shared and retweeted, helping you reach an even larger audience (for free!)
“Empower your readers with social sharing buttons.”
– Mike Stelzner
Help your audience help you by providing clear Call-To-Actions.
Ask for what you want.
Embed buttons and links.
Make your content so easy to share that it’s a no-brainer to do so.
“Connect, create meaning, make a difference, matter, be missed.”
– Seth Godin
Work at becoming valued.
Put in the time and effort to communicate.
Offer no-strings-attached advice.
Be your awesome self and make your brand lovable.
“Switch it off, get away from it all, and stop reading Marketing on your holiday.”
– Will Harris
There’s no substitute for life experiences.
Take the time to step away from work and enjoy adventures.
It’s those adventures that help shape great content pieces and make your brand interesting.
“Failure is an option.”
– Matthew Schwartz
Don’t choose it!
“The best marketing doesn’t feel like marketing.”
– Tom Fishburne
And last but not least, while marketing should be strategic, it’s most successful when it doesn’t feel as such.
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Create-The-Dream Community Insights
Did one of these quotes make you rethink your marketing? Is there another quote that has inspired your marketing?
I’d love to hear from you in the comments section below!