Social Media for Business! Ah, the holy grail of marketing in the 21st Century and still something most people aren’t quite sure how to grasp, manage and succeed in. If you’re unsure where to begin or how to optimize your business’ Social Media initiatives, you are not alone.
The good news is, there are tried and tested methods that generate the kind of brand awareness results businesses are generally looking for as a return on investment to the resource time they allocate to creating and managing content for their Social media platforms.
Over the past decade I have helped clients vastly increase their marketing reach, repair brand mishaps and turn fans into customers and customers into loyal brand evangelists. How have I achieved this? By using 5 Tried and Tested Secrets.
5 Tried and Tested Secrets to Social Media Success for Your Business
SECRET 1: Consider the Medium
Understand the vast explosion of social media platforms over the past 10 years and the impact that platforms, screen size, mobile usage, and so on, has on the type of content that works best for marketing campaigns.
SECRET 2: Stay On-Brand
When building out your social media sites and campaigns, ensure you are consistent with the use of your business’ branding.
Get a quick refresher on the importance of branding your business HERE.
SECRET 3: Prepare and Organize
Get super organized with your social media schedule so that you control it…as social media has a sneaky way of taking over lives!..
My best advice is to use a Social Calendar. Download the FREE version of my Social Calendar Worksheet to get started. (All the details on how to complete an effective Social Calendar are shared in the Free On-Demand Webinar below).
SECRET 4: Pay Attention to Brand Voice and Style
When compiling content, creating social media campaigns and responding to comments, pay careful attention to representing your business (and brand) in the way others expect it to be presented.
And remember to be social…we’re talking about social media after all!
SECRET 5: Welcome Feedback
Make friends with feedback and learn to handle objections objectively (yup, that’s a mouthful!)
Remember this: how you respond to criticism and complaints can often speak more about your business than what you share on positive comments.
Adopt a grateful, empathetic and level-headed approach to all comments and…respond, respond, respond.
Want more detail? You got it!
Regalix, an award-winning Global Co-Innovation company that leverages technology and marketing to help companies grow, recently invited me to host one of their FREE On-Demand Webinars, and the topic is none other than…Social Media For Your Business!
Click on the image below to head on over to the webinar section of Regalix.com to listen to a hands-on 33 minute presentation on the best-kept secrets to successful Social Media for Business.
“Social Media is but an extension of everyday interaction. Keep it on brand, but keep it social and…
Click To Tweet
Access FREE Resources for Your Awesome Business HERE.
Create-The-Dream Community Insights
What has your experience been like using Social Media for business purposes? I’d love to hear your own learnings and secrets in the comments section below!