As Technology continues to grow and evolve, so do the possibilities of incorporating it into events via apps, beacons, and other forms of technology. We’re moving beyond just using technology because it’s a cool new gadget to actually utilizing the tech for creating meaningful experiences for attendees and collecting beneficial data for companies to analyze and develop. The technology facilitates the experience but it does not take center stage. Some of the leading, contactless solutions are R.F.I.D. and N.F.C. used for access control, cashless payments, and social sharing for clients—which can be a rewarding experience for attendees and also valuable to the brands beyond the event. We should take a holistic view of the Event Technology Strategy using a four-dimensional structure that facilitates a complete experience we can control, share, and relive.
The first element involves using the Event Technology to identify each attendee. The most prominent method includes using R.F.I.D. in a wristband, badge, or even a sticker, but there are also other solutions such as Bluetooth, mobile apps, and facial recognition—talk about living in the future! Basic identification starts with simply having a record of the person’s name and email address, but can be as complex as accounting for the person’s job functions, interests, and past events they attended. With this information, we are able to get a deeper sense of who they are and what they like or want, in turn giving us the ability to create events that people connect with on multiple levels.
When you can determine what type of technology you will use to identify individual attendees at an event, the next course of action is to figure out how that technology will be exercised on site. For example, what do you want the R.F.I.D. wristband to interact with? The possibilities are as endless as your imagination:
- Have it interact with screens at the entrance doors
- Allow attendees to make purchases with cashless payment systems
- Employ it as an access control system
- Use it for a sponsor activation
This form of technology should be pushed to create the most immersive, interactive experience possible for attendees.
Along with enhancing the experience on site, we should also consider how we can maximize the extension of the event to people who are not attending but are still interested. One of the easiest and most effective methods is to ask attendees to link their social media accounts to their event badge or wristband so that as they maneuver through an event they just tap the badge on a scanner to post photos or comments that will get non-attendees involved.
This aspect of event technology is a recent development that allows you to create long-term storage and easy access for both overall event content and an attendee’s individual experience. With so much valuable content information being created at an event by hosts, attendees and presenters you don’t want to miss out on gathering and providing long-term access to that content. You can even use it to compile a collection of personal highlights for individual attendees that they can share and will draw them back for the next event!Image Source: ThinkStock
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