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How Signage Can Help After (and During) the COVID-19 Pandemic

In grocery stores, they say, “Wait Here” and are placed on the floor six feet apart to help protect shoppers while they stand in line. In parks, they provide Social Distancing best practices and warn visitors not to gather in groups.

The COVID-19 pandemic has seen many new signs become a routine part of those precious times when we venture outside of our homes. Although the Signage is new, it is also comforting because it’s an indication of how businesses and municipalities are looking out for the people they serve.

Encouraging Healthy Practices as Offices and Workplaces Reopen

Once the pandemic relents and areas of the country ease stay-at-home restrictions, offices and workplaces that have been temporally closed or limited to remote working will begin to reopen. However, many of the social distancing measures implemented over the last few months will likely remain in place. It is also likely that to resume operations, companies will need to comply with all social distancing regulations. This makes companies responsible for ensuring the health of their employees and also potentially liable should an outbreak of COVID-19 occur.

However, it is impossible to monitor everything that occurs in an active workspace at all times. So, what steps can offices take to help ensure they are in compliance? Providing clear signage in lobbies and places where people tend to congregate will inform employees on a company’s policy on social distancing and help to ensure that the company is adhering to state and federal guidelines. This signage will also serve as a reminder for shoppers at small businesses to practice proper social distancing.

Some possibilities for workplaces include prominent placement of awareness banners. These can display crucial health information, such as COVID-19 symptoms and social distancing best practices, and company-specific COVID-19 policies, like how many people are allowed in a break area or conference room.

For areas where people tend to congregate, such as cash registers, shared printers, and coffee machines, floor decals serve as an essential reminder not to bunch up. These decals may also be used in conference rooms and offices. Since these “stay in your lane” decals can be placed on the floor precisely six feet apart, they are ideal for promoting healthy habits.

Digital Signage: Easy to Update with Important COVID-19 Information

The information we know about COVID-19, and the recommendations for public safety, change rapidly. For example, on April 3, the CDC began recommending that everyone wear a mask in public after weeks of stating that only someone with the disease or caring for a sick individual needed a mask. That information needed to make it to the public as quickly as possible.

Perhaps one of the most significant benefits of Digital Signage is that it is extremely easy to update content. When rapid changes in public information occur, digital signage can be used to notify everyone in the immediate vicinity instantaneously. Information can also rotate, so one minute a sign may be giving reminders about social distancing and then switch to the latest news from the CDC.

Additionally, any workplaces that remain open during the pandemic can use digital signs to remind employees about the importance of handwashing. For many of these locations, employees are required to wear gloves, facemasks, and other protective gear. Digital signage can be used to reinforce proper procedures for putting these items on, taking them off, and storage techniques. Digital signage can also be used to update the public about store closings, possible reopening dates, and reduced or specialized hours, such as times that are reserved for seniors.

Consistent and up-to-date messaging is an effective way to show both customers and employees that a business cares about their safety.

Accurate and Real-Time Inventory Updates

It used to be so easy to buy toilet paper, not to mention tissues, paper towels, cold medicine, and hand sanitizer. That is no longer the case since most stores sell out of these items and many other essentials as soon as they hit the shelves. 

Digital signage can be used to inform customers of product availability when they walk into a store, possibly as they first approach. Product inventory can be updated in real-time if the digital signage is integrated with a store’s POS system. In addition, the signs can notify shoppers if there are purchasing limits for these items.

Also, while it is always better to post positive information over negative, digital signage can let customers know when a location is out of desired products. That way, shoppers looking for only those products immediately know they need to head to a different site.

Providing Clear Directions Through a Store

Product shortages are making many people expand their shopping beyond the two or three grocery and drug stores they would typically visit. However, there is not a lot of window shopping occurring these days. People want to enter a store, get their shopping done, and exit as quickly as possible. That’s not always easy when visiting a new store.

Signage can let newcomers know precisely where essential items are located in the store. It is also possible to display a layout of the entire store that highlights where the most in-demand products are located.

Another option is to offer a digital touchscreen near the store’s entrance so a shopper can plan their journey through the store before crossing the primary threshold. Just make sure that you also provide signage reminding shoppers about the need for social distancing. You do not want a group congregating around your touchscreen.

Offering Calm in Turbulent Times

These are unprecedented times, and anxieties are running high. When utilizing signage to promote COVID-19 awareness and best practices, consider providing some calming images interspersed between the informational pieces. Even providing a small semblance of calm is an incredibly valuable service that businesses and municipalities can offer.

If you could use some assistance creating specialized COVID-19 messaging for a business or organization – and to learn about our “Safe and Healthy Work Environment Kit” – give The Trade Group experts a call at 800-343-2005.

The post How Signage Can Help After (and During) the COVID-19 Pandemic appeared first on The Trade Group.

This post first appeared on Go Big Or Go Home? -, please read the originial post: here

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How Signage Can Help After (and During) the COVID-19 Pandemic


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