Have you been shopping for a Lead management system but held off because most options are complicated, time-consuming or cost a fortune? Then check out VivoLead, a new, affordable, Lead Management Solution offered by The Trade Group. VivoLead simplifies trade show lead management by integrating an easy-to-use mobile app with a straightforward, actionable web interface.
Traditional lead gathering tools can be cumbersome and problematic. Case in point: badge scanners available through trade show organizers sometimes limit the amount and type of information gathered – not to mention when and in what format the data will be provided.
Many also treat all leads the same. So, your team needs a separate system – spreadsheet, lead form, handwritten notes, cocktail napkin, etc. – to record qualifying info, how hot or cold each lead is and next steps.
Sure, more intelligent lead management solutions exist in the marketplace, but they tend to be complicated, costly and require extensive training for booth staff and admins alike. VivoLead overcomes these issues and more. Here’s how.
At the office: Streamline data management, reporting and at-show execution
Easy-to-use and affordable, the VivoLead web interface includes a dashboard that is populated with insights gathered from each show, such as: customer priority, description and type, company size, business potential, and more. The solution also offers reporting capabilities, and data can be integrated into existing CRM systems. Other highlights include:
- Affordable, one-time set-up and license fee.
- System set-up and training provided by TTG.
- Scan an unlimited number of leads at no additional cost.
- Ability to customize data inputs to align with an existing customer registration process (for a small, one-time fee).
- Digital content storage of up to 250 links, accessible via the VivoLead app.
- Data security compliance that abides with stringent EU Security Regulations – scheduled for May 2018.
Need insight on how to kick-off a successful trade show marketing program? Check out our Quick Tip Video on pre-show marketing here.
At the show: Gather, qualify and rank leads, then follow up in a flash
The VivoLead app works on any device – smart phone or tablet. Not only is the app easy-to-use, it allows reps to initiate communication and information sharing with prospects – on the spot. Key features include:
- Straightforward and logical layout that requires minimal training.
- OCR text recognition software that scans business cards in as little as seven seconds – just snap a photo with a smart phone or tablet.
- Pre-designated sections to enter lead ranking and qualifying info once the business card is scanned and contact info is saved.
- Pre-populated follow-up emails including reps’ contact info that help expedite the sales process and allows reps to follow-up with prospects right from the show floor.
- Instantly send relevant content from selections pre-loaded into the system prior to the show. Share product catalogs, images, links to videos and more.
Learn more about best practices for capturing and qualifying trade show leads in this short video.
Ready to save time, money and your sanity?
Contact us to learn more about the VivoLead lead management solution offered by The Trade Group. Our friendly sales consultants are here to answer your questions about features, benefits and pricing. Just give us a call at 800-343-2005 for details.
Click here to view more information on VivoLead
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