2016 was a record year for U.S. car sales. In fact, it was the seventh year in a row that automotive sales increased.
Even though consumers are ready to buy, the automotive sales industry remains ultra-competitive. To attract customers, car dealerships must stand out from the crowd or they will find themselves lost in the shuffle.
Large format signs help dealerships draw customers to their doors and away from the competition. Here are some ways that specialty graphics and large format signs guide consumers on their journey from prospective buyers to new car owners.
The old expression, “You never get a second chance to make a first impression,” is certainly true for car dealerships. Whether your dealership is located near a major road or highway or set back from the thoroughfare, your first impression is usually made with a highly visible outdoor sign.
There are several options for outdoor signage and these can be mixed and matched to suit your needs.
Great outdoor signage is often the first chance to get your dealership noticed.
Once you get a potential buyer through your door, you don’t want to miss a chance to convey the professional service your dealership offers. Just as your salespeople are trained to be professional, knowledgeable, and courteous, indoor banners, wall murals, and floor graphics convey what makes your dealership special.
This should not be limited to just your sales show room. One of the most important factors that people consider in buying a new vehicle is post-sales service. By adding some great looking signage to your service area, you can continue to let consumers know that you’re a professional car dealership, committed to your customers, and you’ll take great care of them if they buy a vehicle from you.
Car wraps allow dealerships to promote their business with creativity and whimsy that other industries can only envy.
For example, an end-of-year blowout sale can be announced by having one of the vehicles wrapped with a custom graphic and parked prominently to capture the attention of passing traffic.
Do you offer loaner vehicles that customers can borrow while their vehicle is being serviced or have a few courtesy shuttles running around town? How about a service vehicle that travels throughout the city to pick up parts and accessories? By wrapping all of these vehicles in custom designed decals, you can advertise your business to the local market while providing an essential courtesy to your existing customers.
Signs of the Times
Large format signs are an essential component for boosting a car dealership’s business. Professional outdoor and indoor signage can be the difference between grabbing a potential customer’s attention and losing their business forever.
The Trade Group® can take care of all of your large format signage needs. For professional signage that will attract buyers and transform your dealership, call 800-343-2000 or visit our Contact Us page.
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