Although Social Media marketing may seem like a fun thing to take part in, it must be taken seriously by your business if you want to gain more leads and more profit. Using social media as a marketing strategy is a must-have for businesses nowadays, as social media has become a part of almost everyone’s lives – you need a plan in place and stick to it in order to get results.

This infographic shows you eight specific areas to consider when you think about creating a social media profile for your business, including:

1. Strategy: Do you have a marketing strategy for tackling social media?
2. Social Platform Audit: Do you understand the tactics your competitors have?
3. Understanding the Technology: Do you have enough in terms of skills in-house?
4. Social Paid Media: Do you have the correct budget to pay for boosted content?
5. Content Development: Do you have a copywriter and is there a content marketing plan in place for this?
6. Customer Response: How will you handle complaints or questions?
7. Compliance and Risk Assessment: What are the risks associated with using social media?
8. Measurement: What are your objectives?

These eight areas must be considered in order for your business to really gain the rewards available when focusing your business on social media platforms.

Source – MDG Advertising

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