2023-10-15 21:59
At Mediareach, we’re thrilled to share the latest insights on international migration trends in the UK!
Did you know that the UK has a rich history of welcoming people from all corner… Read More
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Mediareach Marketing Agency London, Uk | Blog - Me Blog
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A bengali blog from bangladesh
2023-09-21 15:30
In the dynamic world of marketing, staying ahead of the competition often demands innovative strategies. As the economic landscape continually evolves, UK and European brands are discovering… Read More
2023-03-08 11:07
Recessions are a difficult time for any business, and companies are often forced to re-evaluate their strategies to survive. However, one demographic that companies should consider targeting… Read More
2023-01-12 14:54
Every global business has to achieve a difficult balance: achieving an economy of scale through uniformity across markets and simultaneously serving regional and national markets.
Diverse mu… Read More
2023-01-04 14:35
It is generally recognized that diversity in the workplace, including in leadership positions such as board rooms, is important for several reasons. A diverse workforce can bring a range of… Read More
2022-06-28 15:09
Covid-19 is one of the humanity biggest challenges both at a personal level and devastating for many businesses and its effects will reverberate for years to come.
Mediareach were honoured t… Read More
2021-11-16 16:25
Although the term ‘blockchain’ was coined in 2008, a lot of us may not have heard the term until more recently. The rise of Bitcoin and other cryptocurrencies may have p… Read More
2021-11-10 17:33
The UK alone has over 100,000 businesses and organisations registered as social enterprises. Being a part of such a large network has obvious inherent benefits; social enterprises h… Read More
2021-11-01 16:03
Quick query: how many subscription services are you currently signed up to?
We’d be willing to bet that it’s a lot more than ten years ago – and if that’s th… Read More
2021-10-21 14:34
It may sound like a recent cliche, but in fact people have used the phrase ‘the new normal’ after almost every significant change in modern history. From the end of… Read More
2021-09-13 16:40
Once upon a time, social media was a place to connect with friends, post a few photos and…well, that was pretty much it. Fast forward a decade, and this medium plays a far mo… Read More
2021-09-13 15:21
It’s no secret that video marketing is booming right now.
As of this year, 86% of businesses use video marketing, with 96% of them considering it a key part of thei… Read More
2021-09-13 14:33
‘Decentralisation’ has become something of a buzzword over the past year-and-a-half. Companies have had to pivot much faster than they would have liked in order to r… Read More
2021-08-24 20:01
The days of generic marketing are over. Now that marketers have increasingly powerful user data analytic tools at their disposal, crafting the right message for the right per… Read More
2021-08-24 17:06
As physical contact was severely limited through 2020-21, social media soon became the primary method for many people to spend time with their friends and family. The ‘new nor… Read More
2021-08-19 08:11
While we hope to be moving towards a more stable marketing environment as we move through 2021, it cannot be denied that brands were forced to deal with an unprecedented num… Read More
2021-08-19 08:11
Once upon a time, customer expectations were limited to basic factors such as fair prices or quality of service. But the rise of social media, e-commerce and now AI have brought a w… Read More
2021-08-12 16:25
Have you asked Siri what the name of the new vegan restaurant is? Or Alexa where you can find the nearest grocery store? These names have become well known over the last few year… Read More
2021-08-02 11:12
Thanks to Covid-19, businesses and individuals suffered alike as they struggled to adapt to a new way of living, one that seemed to have little to do with physical space and… Read More
2021-07-21 13:58
As the ‘work from home revolution’ took the world by storm during the Covid-19 pandemic, one fact became startlingly clear; jobs that had previously been considered i… Read More
2021-06-17 15:57
Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to ed… Read More
2021-06-17 15:19
Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion.
But how a brand performs when… Read More
2021-06-17 14:53
https://www.pexels.com/photo/man-in-brown-sport-shirt-shaking-hands-of-man-3184294/
Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applica… Read More
2021-04-16 12:05
Image source: https://www.pexels.com/photo/african-american-woman-in-face-mask-on-city-street-4177882/
We’re not in the same boat. Back in March, when lockdowns were bei… Read More
2021-04-16 11:59
There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands… Read More
2021-04-16 11:36
Image source: https://www.pexels.com/photo/man-using-3-computers-4974914/
Even as recently as 2019, working from home seemed like just a benefit that a lucky few could enjoy… Read More
2021-04-01 10:32
E-commerce in Africa is growing rapidly, and could offer exciting opportunities for UK brands. Although the continent still faces setbacks in the digital world, more companies are p… Read More
2021-03-24 17:40
In 2020, global events have led us to spend more time indoors than ever before. Figures show that around 30% of employees in the UK are currently working remotely, compared to only… Read More
2021-03-24 17:12
The Covid-19 pandemic has had a detrimental impact on the mental health of people living in the UK. In a survey conducted by the charity Mind, it was found that two-thirds of people… Read More
2021-03-15 21:20
As the UK population and general workforce becomes more diverse, how is this reflected in FTSE 100 companies? Do board level positions have a higher number of BAME employees in 2020… Read More
2021-03-05 09:43
As the UK becomes increasingly diverse, marketing teams and advertising agencies are asking themselves whether this diversity is being accurately represented within their own indust… Read More
2021-02-22 19:36
Image source: https://www.pexels.com/photo/women-looking-at-each-other-4557879/
A team of neuroscientists from MIT recently found that it takes only 13 milliseconds for our brains t… Read More
2021-02-22 19:30
Venturing into foreign markets can be a major challenge for brands, but the food and beverage industry can be particularly difficult. For any company, the first step is to adapt the… Read More
2021-02-22 19:23
The podcast market has in recent years been touted as an increasingly lucrative space for brands to advertise in. Data shows that podcast listeners significantly outspend non-podcas… Read More
2021-02-16 21:09
More than ever, brands are making efforts to increase the diversity within their ad campaigns. While inclusivity in advertising is undeniably important, if a demographic is represen… Read More
2021-01-28 12:59
A recent report called ‘From Ostrich To Magpie’ published by the Confederation of British Industry (CBI), said that the low take-up of readily available technologies cou… Read More
2021-01-28 12:50
Image source: https://www.pexels.com/photo/couple-buying-groceries-at-a-supermarket-4199118/
Marketing is all about creating a connection, and minority consumers are a testame… Read More
2021-01-26 13:57
https://www.pexels.com/photo/shopping-business-money-pay-50987/
New consumer groups are entering the market during a difficult time for spending. For the past decade, younger consum… Read More
2021-01-18 16:23
The job title Chief Diversity Officer (CDO) is not new, but over the last five years, the number of jobs posted online for that role has risen by 68%, leading LinkedIn to call it &l… Read More
2021-01-12 12:00
https://www.pexels.com/photo/stressed-black-male-entrepreneur-working-on-laptop-in-park-4560092/
A recent survey of 21,000 21-36 year old workers found that 86% of them said that jo… Read More
2021-01-06 12:10
Image source: https://www.pexels.com/photo/man-people-woman-office-5685815/
For UK ad agencies, diversity and inclusion go far beyond doing the ‘right thing.’ Research h… Read More
2021-01-04 10:29
The past few years has seen the hijab cement its status in the global fashion industry. From Nike’s Pro Hijab for female Muslim athletes to Tommy Hilfiger’s recently rel… Read More
2020-11-18 08:59
There are nearly 17 million millennials in the UK. In 2017, millennials became the largest generation in the workforce. That same year, more than 26% of them came from an ethnic bac… Read More
2020-11-06 16:44
Multicultural marketing acknowledges the differences between cultural backgrounds, and provides brands with the opportunity to offer more personalised messaging to engage an increas… Read More
2020-10-29 14:53
Image source: https://www.pexels.com/photo/woman-sharing-her-presentation-with-her-colleagues-3153198/
In today’s digital world, customer journey alone is not enough to… Read More
2020-10-15 16:21
While there is more to us than our cultural background, the way we act, think and react to our environment is largely modelled by it. Of course, not all the people from a given grou… Read More
2020-10-11 21:42
What does it mean for a brand to be culturally fluent? In an increasingly multicultural and interconnected world, cultural intelligence becomes a vital aspect of the internal organi… Read More
2020-10-06 17:19
Brands and agencies need to move forward towards true equity; not only in external marketing messages, but also in internal organisational structure and work culture. After all, the… Read More
2020-09-25 16:25
Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman o… Read More
2020-09-18 16:36
Consumer habits have changed drastically as a result of the COVID-19 pandemic, and many effects are likely to be permanent. Given the loss of income many people faced as a result of… Read More
2020-08-03 08:00
Particularly in the Western world, demographic trends have shifted mainly as a product of migration. Therefore multiculturalism has become an increasingly important player of market… Read More
2020-07-31 12:12
In the United States, there is a holiday known as ‘Cinco de Mayo’ (‘5th of May’ in English) that is often dubbed as the ‘Mexican St. Patrick&rsqu… Read More
2020-07-16 16:34
Personalisation is a powerful marketing strategy; it enables brands to connect with their audience on a more personal level, improving customers’ experience, and making b… Read More
2020-07-09 20:57
Digital marketing opens the door for brands and companies to reach the widest possible mass of people. However, the challenge is to engage those people amongst the wide clutter of m… Read More
2020-07-07 22:00
Climate change is a major global issue that society is having to grapple with and find solutions for. Political pressure to take action has been happening for quite some time, but n… Read More
2020-07-06 08:00
Pop-up shops are here to stay. Well, maybe not literally, but they have proven to be an effective marketing strategy. The pop-up industry reported $10 billion in sales revenue in 20… Read More
2020-07-03 12:04
Today’s market is competitive, full of good products, services, and a wide range of choices. But, the key factor that will make the consumer choose one brand over another, is… Read More
2020-06-24 08:00
It takes bravery to stand on the right side of history. Social change is influenced by the masses and when collective voices call, it is important that powerful institutions and org… Read More
2020-06-22 11:07
The global impact of the COVID-19 pandemic will be heavy and vast. The contagious nature of the virus means that most countries have had to enforce nationwide lockdowns, close non-e… Read More
2020-06-16 09:21
Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active… Read More
2020-06-15 16:24
The small island nation of New Zealand is known for its picturesque lakes, rich Māori culture, and recently it’s ability to completely eradicate the COVID-19 virus. This… Read More
2020-06-11 09:34
Creating an experience to market a product is a way to open up your brand to a bigger audience. When a business offers something outside of their usual services to create something… Read More
2020-06-09 11:40
The research identifies major inequalities among BAME communities such as:
BAME groups are also more likely than people of white may face additional barriers in accessing services b… Read More
2020-06-08 09:31
6 Brands that used their Marketing Ads for Consumer Good during COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic co… Read More
2020-06-02 09:21
In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from tho… Read More
2020-06-01 11:40
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously. Consequen… Read More
2020-05-29 11:01
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the soci… Read More
2020-05-28 02:03
Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversit… Read More
![[INFOGRAPHIC] The Growing Value Of London’s Non-White British Audiences For Audience Planning](https://cdn.blogarama.com/images/posts_thumbs_site_id/2913/291316-2692596405.w320.jpg "[INFOGRAPHIC] The Growing Value Of London’s Non-White British Audiences For Audience Planning")
2020-05-28 01:57
In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and the… Read More
2020-04-28 10:59
We are launching a Ramadan campaign for Barnardo’s on Muslim TV channels aimed at the Muslim community in the UK during the fasting month of Ramadan.
The heavy weight campaign was plac… Read More
2020-02-17 17:03
It’s 2018 and we’ve just found out that Facebook is selling our data to benefit advertisers, there’s a massive uproar followed by media frenzy about our lack of privacy and… Read More
2019-02-21 17:27
It’s 2018 and we’ve just found out that Facebook is selling our data to benefit advertisers, there’s a massive uproar followed by media frenzy about our lack of privacy and… Read More
2019-02-07 10:29
Trigger warning: Some references may cause distress
2019 will see advertisers thriving even more in the social media arena, with campaigns becoming agile, quick witted and far-reaching. Howe… Read More
2018-10-08 14:04
It’s no secret that millennial’s bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes.
Grooming has… Read More
2018-09-24 14:00
1. Professional Competence
The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers.
2. Professional Development
The agency is com… Read More
2018-09-15 14:00
Multiculturalism is booming. The emerging markets have strong spending power and they are not afraid to use it, thus creating lucrative avenues for businesses to capitalise on. Without an ef… Read More
2018-08-26 13:59
Successful tourism advertising requires seamless integration between online and off-line efforts to reinforce the power of a single message. Mediareach Advertising is a fully Integrated Mar… Read More
2018-08-24 14:00
During this economic downturn, you would think that everyone would be clambering about looking for new opportunities, with clients demanding for more effective, intelligent and cost efficien… Read More
2018-08-06 09:28
10 Simple Fact on lucrative and profitable Ethnic Market.
It’s estimated that nearly 30% of companies make no attempt to target their good and services at ethnic minority consumers, bu… Read More
2018-07-26 14:00
Diversity is the differences we all have and what makes us all unique in one way or another.
We differ in terms of ethnicity, gender, culture, national or regional origins, socio economic st… Read More
2018-07-20 10:31
Reaching Muslim consumers and making inroads to this audience takes a deep insights and understanding of their values. Muslim communities are significant proportion of ethnic population an… Read More
2018-05-30 13:46
On April 12th 2018, The IT ministry in Uganda held an award ceremony for IT innovators, where we were given unique insights into how the IT sector is developing. The nation will be receiving… Read More
2018-04-11 13:28
At Mediareach we love using tools to improve our productivity and we are always on a hunt for new ones. Here are our top six FREE tools; we hope they will help you to improve your working e… Read More
2018-02-28 12:07
Snapchat was the original messenger app to ultimately utilise smartphone cameras for messaging purposes. However, Snapchat is now facing the threat that all ‘Early Adopters’ fac… Read More
2018-02-14 11:28
Within three to six months, Business Magnate Elon Musk expects his brand ‘Tesla’ to become completely self-driven and even be able to complete a journey going coast to coast acr… Read More
2018-01-17 17:23
Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again, a new study indicates that the secret to a creative mind can be found in tea.
Tea drinking volunteers in… Read More
2017-11-03 16:55
The Generation Y (also called Millennials) are the largest demographic to pursue higher education, with over 45% of them joining a university before age 20. However, is this surge in univer… Read More
2017-09-11 15:55
Apple has allegedly lost a large portion of its market share since the release of the Samsung Galaxy S8. Could the release of the iPhone X be enough to pull It back?
Only one in six iPhone… Read More
2017-08-22 16:45
At present, there are more than 300,000 Arabs residing in London, with more than half a million spread across Great Britain. These numbers increase during the summer months by up to a milli… Read More
2017-08-09 13:05
What is the GDPR?
GDPR – General Data Protection Regulation – is a new EU regulation intending to combine and strengthen data protection within the EU. The regulation will… Read More
2017-07-25 16:31
DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.
Mediareach was awarded the account in February 2017 f… Read More
2017-06-05 15:12
When you think of “video chat”, you think of Skype. The video calling application has been downloaded over a billion...
The post Skype gets a makeover appeared first on Mediareac… Read More
2017-05-26 15:50
Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around...
The post The evolution of Uber appeared first on Mediareach Marketing A… Read More
2017-05-10 14:12
Last week Facebook released some user information that revealed its Snapchat-similar features are outperforming the image-messaging app. Chief executive Mark...
The post Facebook ahead in th… Read More
2017-04-24 15:19
CEO of Tesla and Space X Elon Musk Is now set to become the CEO of Neuralink with his latest...
The post Human Cyborgs by 2020 appeared first on Mediareach Marketing Agency London, UK Read More
2017-04-10 13:32
Facebook has received a lot of negative attention recently due to people filming their own suicides through its live stream...
The post AI set to help lower suicide rates appeared first on M… Read More
2017-04-07 13:59
It’s been a tough few years for the world of watches, even with more luxury brands embracing technology. But as...
The post Swiss Watches Hope For A better Year appeared first on Media… Read More
2017-03-29 08:59
With the use of police bodycams on the rise, it seems the technology may soon make its way into the...
The post UK schools trial use of police-style bodycams appeared first on Mediareach Mar… Read More
2017-03-27 09:42
The Mediareach team attended the twentieth edition of the ‘International Food & Drink Event’, eager to seek out trends in...
The post Mediareach Marketing at the IFE appeared… Read More
2017-03-21 14:32
In the 90s Bill Gates held a strong handle on the tech industry. Microsoft became known as the company that...
The post Is Mark Zuckerberg the new Bill Gates? appeared first on Mediareach Ma… Read More
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