2023-04-04 19:56
Driving more leads to properties is short-term fix for low sales. For a lasting solution, it’s pertinent to get down to the root cause of low sales. Here are the three most common root… Read More
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Blog Archives - Big Buzz Blog
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2023-03-27 21:40
As the data-driven marketing experts in senior living industry, Big Buzz aligns with similar providers in the industry to identify and eradicate root issues of consistently low occupancies… Read More
2023-02-21 23:09
If you know Big Buzz, you know we are always listening. Most recently, we are hearing senior living marketers wondering, “How do we make the case for allocating marketing budgets towar… Read More
2023-01-31 18:31
How do you align senior living executive directors across multiple locations on one easy-to-follow sales approach that can be followed by all to ensure tours convert to move-ins?
For years… Read More
2023-01-17 20:18
“They want to see our communities but never have any intention of putting their loved ones here even after using all of our resources and time.”
Sound familiar?
This was a verbat… Read More
2023-01-17 19:17
In another meeting. A meeting about the meeting. A meeting to clear up the meeting about the meeting.
Sound familiar?
You’re not alone.
“A study by The Harris Poll and Grammarly… Read More
2023-01-10 20:42
The beginning of a new year is an exciting time brimming with aspirational energy, ambitious goals and grand vision. For some senior living organizations, this means leveraging the momentum… Read More
2023-01-03 19:16
Last year was a momentous year for Big Buzz. We celebrated our 15th year as an agency, launched a new website and began or continued work with some prolific clients. In 2023, we plan to cont… Read More
2022-12-22 22:59
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across… Read More
2022-12-14 23:24
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across… Read More
2022-12-12 17:44
In my 15 years at the helm of Big Buzz, the most common breakdown in new business acquisition I have witnessed among multi-location senior living operators is a disconnect in feedback betwee… Read More
2022-12-07 18:32
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across… Read More
2022-12-01 17:26
In celebration of Big Buzz’s 15th birthday, CEO Wendy O’Donovan Phillips shares the top 15 biggest lessons she has learned in business over the years.
1. Honor thy team. From the… Read More
2022-11-30 22:58
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across… Read More
2022-11-16 21:52
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across… Read More
2022-11-09 20:40
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across… Read More
2022-11-07 18:37
Straight up, Medium reports, “The average revenue increase attributed to always presenting the brand consistently is 23%.”
So, what is brand inconsistency costing your organizati… Read More
2022-10-26 05:30
A deep dive into our data shows why senior living executives believe content marketing is so important:
55% of your peers say content marketing positions the organization as the expert in a… Read More
2022-10-24 05:30
It’s rare that any question in our studies gains 100% consensus from the respondent pool, but here’s one. When we asked for a definition of content marketing, every one of your p… Read More
2022-10-21 05:30
Voice-of-the-customer (VOC) research is a methodology used to proactively uncover trends in residents’ and families’ perceptions, preferences and motivators in seeking suppo… Read More
2022-10-20 21:01
Your brand is the singular value proposition that uniquely positions your organization in the marketplace, as shown by trends in differentiation from the perspective of your residents and fa… Read More
2022-10-04 16:26
As the number of aging adults continues to grow at an unprecedented rate, the senior living industry has expanded to accommodate them. With a projected compound annual growth rate of 5.48% b… Read More
2022-09-20 18:57
Put simply, investors want concrete evidence of returns.
In theory, this sounds like a straightforward process; reality, however, often finds a way to complicate such matters. Your team may… Read More
2022-09-12 22:22
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing.
A memorable s… Read More
2022-08-23 18:18
Your marketing team is in lockstep on benchmarks for success to make your occupancy-filling machine tick and hum.
Enter the CEO.
Maybe it’s just a passing remark: “I thi… Read More
2022-08-02 19:53
At Big Buzz, we are strong proponents of having a sound referral strategy and always recommend it to our clients. Year after year we see it pay off with higher move-in numbers and minim… Read More
2022-07-05 21:25
You have a database full of prospects, some of which you and your team have been nurturing for months or even years. You are having all the right conversations and doing all the rig… Read More
2022-06-15 20:15
Imagine this: The team has gathered around the meeting table to discuss a new campaign. It’s early, but the smell of fresh-brewed coffee is in the air and several members of y… Read More
2022-05-25 22:12
A solid marketing plan should contain everything you need to achieve and even exceed your organizational goals. The priorities for your plan are that it is actionable, understandabl… Read More
2022-05-05 23:36
As the middle of the year draws closer, you must ask yourself, “How well is our current marketing plan performing?” If your first notion is to simply assess your reports… Read More
![[eBook Excerpt] The Arch Of Storytelling In Marketing](https://cdn.blogarama.com/images/posts_thumbs_site_id/2735/273512-2004480504.w320.jpg "[eBook Excerpt] The Arch Of Storytelling In Marketing")
2022-04-28 18:38
This entry is an excerpt from Big Buzz’s 13-page “Complete Data-Driven eBook to Storytelling Marketing.” To download the full version, click this link or… Read More
2022-04-14 16:38
How does your organization plan its marketing?
You do have a plan, don’t you?
There is much more to a proper plan than meets the eye. (See our example marketing plan.) There a… Read More
![[eBook Excerpt] Storytelling Marketing Defined](https://cdn.blogarama.com/images/posts_thumbs_site_id/2735/273512-2898056580.w320.jpg "[eBook Excerpt] Storytelling Marketing Defined")
2022-04-04 18:03
This entry is an excerpt from Big Buzz’s 13-page “Complete Data-Driven eBook to Storytelling Marketing.” To download the full version, click this link or fill out… Read More
2022-03-28 15:00
I must admit, my working title on this piece was “How to Better Manage Vendor Partners in 2022.”
No.
First, you don’t want better. You want the best.
Second… Read More
2022-03-07 15:00
We all love that feeling of checking off every single task we have on our daily lists, but how often does that happen in reality? We love the idea of being productive, but it is eas… Read More
2022-02-28 15:00
At Big Buzz, we put people before projects. This commitment allows us to work with clients on marketing strategy and consultation first, hear and act upon the urgent and important t… Read More
2022-02-18 23:35
Last November, Big Buzz CEO Wendy O’Donovan Phillips sat down for an inspiring interview with Steve Moran, founder of Big Buzz partner Senior Living Foresight. The two discussed b… Read More
![Alleviate Your Workload With The Right CRM [Includes Free Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2735/273512-863330814.w320.jpg "Alleviate Your Workload With The Right CRM [Includes Free Infographic]")
2022-02-14 15:00
Customer Relationship Management, or CRM, is a foundational element of the invaluable interactions and relationships your organization forgets and nurtures with prospects every day… Read More
2022-02-07 15:00
Decide.
That’s at the heart of all 7 principles I’ll share with you today so you can master marketing rollouts. Lack of decision is the death of done.
In my 15 years at… Read More
2022-01-18 23:37
Are you facing pressure from investors on your current marketing performance?
Too often, we fall prey to over-reporting marketing metrics and under-reporting marketing success. Whil… Read More
2022-01-18 15:00
A strong marketing planning strategy is the foundation of lasting marketing efforts that pay off. It serves as a roadmap to success by grounding your marketing investments in hard d… Read More
2021-12-15 23:57
Of the 7 major steps in the lifecycle to increasing brand awareness, many of your competitors are only focused on a little over half.
Research
While many of your competitors spend time thi… Read More
2021-12-06 20:56
In today’s marketing landscape, social media marketing is all but a necessity. The ethics and societal impact of these tech giants have become quite controversial. However, th… Read More
2021-11-18 17:28
Every year-end brings a flurry of wrap-up presentations and celebrations as well as budgeting and marketing planning for the upcoming year. The real trick is to knit all that busyness togeth… Read More
2021-11-04 15:28
Facebook has made waves in 2021 with the announcement of its new name: Meta. The new moniker will not replace that of the ubiquitous social media platform of the same name, however. It will… Read More
2021-10-18 18:03
Google Analytics can provide invaluable marketing insights when properly used. There is a litany of functions, and only a few offer the high-level view you need to make great busine… Read More
2021-10-11 16:38
Google is among the most valuable digital marketing platforms available. From ads to SEO and SEM to tracking KPIs and beyond, its versatility creates boundless opportunities. Howeve… Read More
2021-09-29 22:28
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-09-20 20:38
Whether you handle your marketing internally or employ the assistance of an agency or specialist, it is critical that you learn how to decipher and gauge the metrics that reflect th… Read More
2021-09-13 23:31
Defining your audience is an important step in guiding your overall marketing strategy. If your efforts are designed broadly, they will not likely resonate with anybody in a meaning… Read More
2021-09-13 07:15
A friend of mine was once “allergic” to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected resu… Read More
2021-08-30 20:02
A well-finished website is one in which you can take great pride for years to come. To reach that level of longevity, website development starts with brand: ensuring a resonant mess… Read More
2021-08-23 18:14
Earlier this year, Big Buzz published an article entitled Is Your Website Among the 98% with Accessibility Issues? shortly following the 10thGlobal Accessibility Awareness Day (GAAD… Read More
2021-08-19 17:16
Big Buzz CEO Wendy O’Donovan Phillips is a member of the Forbes Agency Council and regularly contributes articles to their website. Below is a snippet from her recent piece on… Read More
2021-07-27 00:06
When it comes to marketing success, few things are as fundamentally significant as a well-aligned marketing team. This alignment begins at the top; an organization’s leadershi… Read More
2021-07-26 02:55
Denver, CO | July 26, 2021 – Big Buzz has been recognized in the 2021 Healthiest Employers of Colorado, an awards program created to honor people-first organizations that prio… Read More
2021-07-13 02:59
WASHINGTON, DC – July 13, 2021 – The country’s leading reviews and rating platform for B2B companies, Clutch, has just released its selection for the 2021 top comp… Read More
2021-07-12 22:09
On May 20th of this year, the world celebrated the 10thGlobal Accessibility Awareness Day (GAAD). This annual day of recognition is meant to promote digital access and inclusion for… Read More
2021-06-21 20:32
Google’s recent announcement to stop using third-party cookies will impact the marketing landscape significantly, as the tech giant was responsible for over 50% of global digi… Read More
2021-06-15 09:58
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-05-24 19:05
So far, 2021 has been rife with changes in Big Tech that are making marketers reassess or retool their current advertising strategies. While these changes can be easily overcome wit… Read More
2021-05-12 16:05
Here at Big Buzz, we have been working on a mysterious special project. Here are a few clues to help you solve the mystery:
Clue #1
Most of our projects take about an hour to edit… Read More
2021-05-10 18:37
One of the most important things Big Buzz can do as an agency is to act as a thought leader within the marketing industry. Not only does this credibility help us earn the valuable t… Read More
2021-05-03 20:21
In just 101 days this year, a proliferation of change has occurred in the way tech industry giants track user data and activity, much of which will directly impact the marketing ind… Read More
2021-04-22 22:45
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-04-20 21:29
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-04-19 20:30
So far, 2021 has already seen its fair share of news on Big Tech, from that about tracked ads to the validity of the information shared online. Another significant development is Fa… Read More
2021-04-05 21:42
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-04-05 21:42
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-04-05 16:55
Your organization provides an invaluable resource to those it serves. You take great pride in what you do, and residents and their families benefit just as much from your exceptiona… Read More
2021-04-05 15:55
Meet Christina.
Christina is a 41-year-old executive sales manager living in a suburb outside of Houston, TX with her husband and two adolescent sons. She works long hours to ensure… Read More
2021-03-29 16:19
Search engine optimization can feel like a thousand-piece jigsaw puzzle. Or an onion with all its layers. Or a complex machine with many moving parts. The analogies are endless.
Ind… Read More
2021-03-29 16:08
Your practice gives exceptional treatment and builds lasting relationships with patients and their families. Current patients rave that they’re so glad they found you and woul… Read More
2021-03-23 15:34
Whether your communities handle digital marketing internally or you are working with an agency, it’s important to consistently gauge the performance and success of your effort… Read More
2021-03-22 23:05
Search engine optimization can feel like a thousand-piece jigsaw puzzle. Or an onion with all its layers. Or a complex machine with many moving parts. The analogies are endless.
Ind… Read More
2021-03-17 23:01
Should you be worried about privacy or misinformation?
To provide a clear answer to that question, members of the Big Buzz leadership team virtually attended the Interactive Advertising Bure… Read More
2021-03-09 02:16
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-03-08 18:46
Meet Marjorie.
Marjorie is a 54-year-old healthcare worker living in a suburb outside of Toledo, OH with her husband and recent college graduate son. Her 74-year-old mother lives 40… Read More
2021-03-08 18:16
Did you know that the #1 most listened-to album during the March-May 2020 nationwide quarantine was Bob Marley’s “Legend”? In “Three Little Birds” from… Read More
2021-03-01 20:16
When a person realizes their aging parent or loved one can no longer live on their own, they embark on a journey wrought with stress, guilt and difficult decisions. Fortunately, as… Read More
2021-03-01 19:13
Your Facebook account is a great way to interact with current patients, engage your audience and keep lines of communication open at all times for reviews, Q & A and more. It ca… Read More
2021-02-22 18:44
Between the jargon, the shorthand and the buzzwords, marketing terminology can be a lot to juggle and keep track of – especially when you’re busy managing a community or… Read More
2021-02-22 18:16
The proliferation of customer reviews online has changed the way consumers research and patronize businesses. The process of parsing reviews has become a daily habit for many people… Read More
2021-02-17 00:50
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2021-02-16 17:24
The success of a senior living community hinges on communication, whether it’s nurturing prospects, building relationships between residents and staff, keeping in touch with f… Read More
2021-02-16 17:04
Your practice is your livelihood and getting patients in your door is its lifeblood. You take great pride in what you do, and patients benefit just as much from your great work as y… Read More
2021-02-08 18:44
In recent weeks, Big Buzz has written about how to leverage your Google My Business listing in conjunction with Google Ads and Google Maps. To help you get the most out of these syn… Read More
2021-02-08 17:50
Whether your practice handles digital marketing internally or you are working with an agency, it’s important that you consistently gauge the performance and success of your ef… Read More
2021-02-05 19:18
As a marketing agency, Big Buzz is committed to the purveyance of information that is both accurate and relevant. It is this dedication that guides our thorough, data-driven research process… Read More
2021-02-01 19:34
One of the greatest things about marketing is how it can manifest in subtle yet effective ways that many would not think of as “marketing” in the traditional sense. For… Read More
2021-02-01 19:07
Watching the trajectory of tech giant Google since the 1990s has been fascinating, to say the least. Many may not even remember when it was neck and neck in the race to search engin… Read More
2021-01-25 18:22
New patients are always a good thing, especially in the current economic climate, and climbing your way up the search engine results is one of the best ways to win the attention of… Read More
2021-01-25 18:03
Watching the trajectory of tech giant Google since the 1990s has been fascinating, to say the least. Many may not even remember when it was neck and neck in the race to search engin… Read More
2021-01-11 18:32
“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin, Au… Read More
2021-01-11 17:57
We recently wrote about the value of creating an omnichannel experience for prospects, and we’d like to continue the theme of synergistic and symbiotic marketing channels by d… Read More
2021-01-06 21:34
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2020-12-30 00:30
Your organization has accomplished mighty feats in the senior living industry. You have a strong marketing budget and you have assembled a knowledgeable and committed team whose mem… Read More
2020-12-28 08:00
We recently wrote about the value of creating an omnichannel experience for potential patients, and we’d like to continue the theme of synergistic and symbiotic marketing chan… Read More
2020-12-16 21:59
Your Enhanced Inbox Awaits
Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more!… Read More
2020-12-14 21:04
In a landscape where consumers are online more than ever before, senior living operators must make it a priority to leverage the versatility of the internet and all the platforms th… Read More
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