According to some studies, nearly 60 percent of organizations do not have an internal communications strategy, which is a remarkable statistic, especially when you consider their employees already possess one critically important internal Communication tool – text messaging.
Texting is not only an efficient way to communicate — press a button and you can communicate with anyone anywhere — it is a tool your staff already uses and understands. This familiarity means you can sidestep the challenges (and costs) associated with adopting more esoteric communication technologies and turn to a tool already in the proverbial back pocket of nearly every employee in your company.
Moreover, 70% of employees think texting should be used for interoffice communications. Why wait?
Here are 3 key benefits of texting for employee communications.
Texting for HR
Policy changes, company newsletters and open enrollment deadlines are just a few examples of important internal communications you want seen by your employees.
With open rates of 98% compared to just 20%, texting is a simple way to enhance your internal communication strategy. Email is probably never going to die, but it does not need to be the only — or even primary — way you communicate important information to your employees.
Texting can also empower your employees, who can provide feedback through surveys that can be accessed through texts on their phones. In today’s divided age amidst ongoing concerns related to social unrest and the pandemic, texting for employee communications gives your staff agency and a voice.
Texting for Emergencies
Emergencies happen — and when they do — you absolutely cannot trust that the email you just sent out to your employees will be read in time.
By using texting for employee communications during emergencies, you significantly increase the likelihood your employees will get the message. Whether you manage people on a construction job site or medical staff in a healthcare facility, texting gets your message into the hands of your employees at just the press of a button.
Texting technology also enables you to create constituent groups so you only text the people with whom you need to communicate. In other words, you can target a specific audience if a particular emergency is only relevant to them.
Texting for Remote Engagement
In a world in which many people now work from home — and that may not change for quite some time — texting is a fantastic way to check in with remote employees.
Texting is also an efficient way to remind remote employees about upcoming meetings or changes to ones that have already been scheduled. These texts can be set up to go out as automatic reminders, too, so you avoid the “remember to remember” scenarios when it comes to managing the logistics of virtual meetings.
Texting can also provide you with data so you can gain valuable insights into workplace engagement while comparing and contrasting any differences between employees who work on-site and those who work remotely.
If you are looking for a simple and effective way to meaningfully communicate with your employees, texting is your least expensive and easiest to implement solution.
Texting for employee communications can be set up in minutes, too, which means in the time it took you to read this blog you could have been halfway to setting up your organization’s first internal communication text campaign.
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