Ads should pay us because we viewed them.
I must admit that I'm a Movie buff. So I watch a lot of movies on youtube. I live a stone throw away from a mall with 8 auditoriums (upto 8 movies to watch), so of-course I go watch movies very frequently (or was it by design? :)).
The movie genre I watch most usually churns movies of the B or even C-Grade variety. So almost 50% of the times I'm watching something online, it's just me and the movie I'm watching (of-course I have a wife and a kid but more on that some other day).
But the other 50% time (there are more people like me that I had originally imagined, so there are quite a lot of people who are horror movies' fans) I see ads taking up the screen space, sometimes allowing me to bypass it after 5 seconds and on others making me mandatorily watch the full ad.
Now the movie theater I watch movies on, the one I paid a hefty sum to watch (watching movies in a mall is many times more expensive that watching it, say, in a single screen theater), also makes me watch multiple ads and plays a 52 second national anthem.
So someone (or so may people) is adding content on a platform. The platform is making it available and up and running. Advertiser is paying the platform as well as the content adder (s). What's wrong with that you ask:
1) Our time.
2) Our Consent.
3) Internet Bandwidth, especially in a country like India where high speed broadband comes at a premium charge.
Why completely ignore the interest of the consumer? Shouldn't platforms be paying us, the consumer, too? For our time and internet bandwidth used while abiding by what kind of ads we've said ok to.
Why should I watch something else when I paid for the movie? This one I think should simply be a crime.
Do share your thoughts below. Is this a fair ask or is it too much to ask?
This post first appeared on Blogs On Startups, Inside Sales, B2B SaaS: How I Created A Good First Blog Post.., please read the originial post: here