What does the future of online Marketing hold? If you believe everything you read, it’s easy to assume it’s all going to be about Snapchat, more video content and racking up those likes on Instagram. Doesn’t sound too scary does it?
The truth is that while these strategies are all very effective and can get your brand results now, online marketing as we know it is coming to a critical point. Thanks to changing audience expectations and Social trends, many long established strategies won’t be effective in the future and the majority of marketers will be scrambling to keep up.
Knowledge is the key to successful brand marketing and while terms like ‘banner blindness’ and ‘content shock’ might sound ominous, burying your head in the sand is not going to help.
I have written a series of blogs covering the uncomfortable marketing secrets that nobody is talking about yet because they: a) don’t know about them, or b) know about them but don’t want to think about them.
By learning about these four marketing trends now you can get ahead of your competitors and anyone else who is still in denial or avoidance mode (that’s just about everyone in case you’re wondering!). We’ll also give you some of our advice and tips to help you make the most of these trends so you can keep growing, and even thriving in an ever-changing marketing landscape.
They are –
#1: Content marketing will go crazy (but not in the way you think)
#2: Your website will no longer be the best place for content
#3: Social Media is going private
#4: Banner blindness means your social media marketing will rely on Influencers
So, what does all this mean?
The world of online marketing moves at such a fast pace that it can be hard to keep up, let alone get ahead. New developments are going to once again shake the foundations of the online world and challenge the way brands of all shapes and sizes market themselves.
We hope these four insights have given you some insight into what the future holds so you can start thinking and planning sooner rather than later. Change can be scary but preparation is the key to riding out these evolving times and making a smooth transition. With challenges come opportunities and brands that are well informed are the ones that are likely to come out ahead.
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