Being well organised is the key to stress free Marketing team and overall career success. Most people start off a new year with great intentions (I do for my own marketing agency!) but then gradually let things slip as the months go on, given its now September, how is your January resolutions looking?
If this sounds familiar, now is a good time, before the year is out, to look at re-organising your marketing team and getting back on track before the end of year craziness strikes.
Here are my top 5 Organisational Tips to help your marketing team run more smoothly for the rest of the year.
- Create a calendar
By creating and maintaining a calendar, you can set a timeframe for your goals, set budgets and plan out tasks for each month. This will save you time, energy and stress throughout the busier periods in the year. Although you might not be able to always stick to it, having a calendar with everything on should mean that even when things are hectic you can still manage your time and set priorities.
- Create a successful marketing ACTION plan
This will be a helpful asset, as it will keep you on track to achieving your companies KPI’s and goals and also act as a great addition to your calendar. When making your marketing plan have the 5 P’s in mind (and make them actionable): Pricing, Positioning, Promotion, Profit and Place. As well as this, make sure you have clearly defined goals for each element of your marketing mix.
- Set purposeful goals
Setting goals that are achievable and not too overwhelming is really important. Adding these goals onto your calendar and setting tasks and projects which will lead to achieving them will help you focus and become more proactive.
- Look at upcoming trends
Being aware of what is happening around you and reacting to industry developments and changes will really make your business grow and stand out from your competitors. As a marketing agency, I love TrendWatching. We are living in a time of rapid change, especially when it comes to technology and staying on top of developments will stop your business getting left behind.
- Get rid of bad habits
Your habits on a day-to-day basis directly affect how successfully you achieve your goals and stick to your plan. Therefore, maintaining good habits will be the key to your success. If there are any bad habits holding you back there is no time like the present to tackle them and set yourself on a path to success in the future.
Great organisation and time management is the key to being more productive, both for you and the rest of your team. Follow these five tips to get your business, and your life under control.
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