CIFM / Interzum Guangzhou opened its gate on March 28 in the namesake Chinese southern manufacturing hub. Entering its 15th edition, the exhibition has developed into a premier platform for regional buyers to source for Furniture production equipment, raw materials, and offers a window into the industry’s future. Billed as Asia’s largest and most comprehensive woodworking machinery, furniture materials and interior decor trade fair, the four-day gathering promised to deliver an all-new experience to nearly 80,000 industry insiders from over 100 countries and regions who are expected to descend at the event.
Once again, this year’s CIFM/interzum guangzhou was held in conjunction with the second installment of the famed China International Furniture Fair (CIFF). The parallel events served as a one-stop sourcing platform to meet the different needs of buyers.
CIFM / interzum guangzhou covered an area of 150,000 square meters and spans 17 exhibition halls over Area B and C of Pazhou Complex. Area B was dedicated to machinery exhibits, comprising machinery and related tools for woodworking, mattress, cutting and sewing, while Area C was focused on furniture accessories. Displays included furniture hardware and accessories, wood panels, countertops, surfaces, wood products, adhesives, fillers, upholstery accessories, pneumatic components, and interior decoration materials.
The international exhibits zone took up Hall 11.1 and 12.1 in Area B, and Hall 14.1 and 15.1 in Area C comprehensively showcasing quality raw materials and machinery from abroad.
“interzum guangzhou is built upon the basis of interzum, the world’s leading furniture production trade fair, which has nearly 60 years of history. After 15 years of hard work, I’m very pleased to see that the interzum brand can take root and flourish in China. Our exhibitors have given great recognition to the interzum guangzhou platform, and the industry is optimistic about the future potential of China as the world’s largest furniture production base.
“Moving forward, we will work harder to bring more international advanced furniture manufacturing product concepts and cutting-edge technology to China,” said Mr Denis Steker, Vice President International / Outbound Fairs of Koelnmesse GmbH.
Gathering of top brands from around the world
Some 1,459 top suppliers from 38 countries and regions were raring to welcome buyers from all over the world. This year, the event has featured eight national and industry-led pavilions from Germany, US/Canada, Turkey, Canada Wood, Quebec Wood Export Bureau, French Timber, American Hardwood Export Council and Malaysian Timber Council.
Selected well-known brands featured include:
Woodworking Machinery & Cutting Tools
IMA, Leitz, Vollmer, GreCon, Leuco, AKE, Hans Weber, Festool, Pytha (Germany); SCM, Paolino Bacci, Ferwood, Freud (Italy); Woodtron (Australia)
Machinery for Upholstery & Pneumatic Tools
Duerkopp, Pfaff, Adler, Mammut, Okin, Limoss (Germany); Leggett & Platt (United States); Elektroteks (Turkey); Linak (Denmark); TiMotion (Taiwan); Lion Rock (United Kingdom); Alfa (Switzerland)
Accessories for Upholstery
Aydin, Boyteks Tekstil, Comfytex (Turkey); Bekaert Deslee, Artilat/Global Textile Alliance/Monks (Belgium); Xinyada; Ateja (Indonesia); Jacquard Textile (Thailand)
Italiana Ferramenta, Sige, FGV, Servetto, Cinetto (Italy); Nan Juen / Repon, King Slide (Taiwan); Titus (United Kingdom); Cyber Lock (Thailand); Sugatsune (Japan); Harn (Malaysia); Lehmann (Germany)
Wood Products & Adhesives
Urufor (Uruguay); Pollmeier, Kleiberit (Germany); American Softwoods, H.B. Fuller (United States); Prochile (Chile); Lignadecor (Turkey); Bostik, French Timber (France)
Interior Decoration & Accessories
Alvic, Lamigraf (Spain); Rehau, Schattdecor, Covestro, Renolit (Germany); ICA, Ebanisteria Marelli (Italy); Ecoid (Korea); Tece Dekor, Kastamonu (Turkey)
Addressing new furniture customization trends
As the most promising industry segment, custom furniture is sought after by consumers in Asia in recent years with increasing awareness and demand. In view of this, a special Custom Furniture Suppliers ZONE had been launched to gather manufacturers with superior raw materials and novel design under one roof.
Prestigious names such as Sveza from Russia, Permo from Italy as well as LS Lighting from Germany and Turkey’s Lignadecor made their appearances and presented a range of trendy hardware accessories, wood panels, edgebands, countertops, surfaces and other raw and auxiliary materials for custom furniture production. Participating brands located within the zone also spotted a unique decal at their booth for easy identification.
Doing business more efficiently
To create more business opportunities for exhibitors and buyers alike, a series of business matching activities was held. Buyer representatives from renowned Chinese custom furniture brands such as Vifa, Oppein, Boloni and SCIHOME together with leading upholstered furniture brand KuKa took part in the event and meet one-on-one with nearly 50 suppliers identified through pre-event business matching.
New insights and solutions
Another noteworthy offering of CIFM / interzum guangzhou each year was undoubtedly its lineup of seminars, technical exchanges, conferences and product launched at the International Halls.
Held by the chief designer of German-based Renolit Group, Ms Monika Fecht, who is also director of US-based Color Marketing Group (CMG), the Colour Road 2018 / 2019 Trends Conference has provided home furnishing enterpries and furniture makers with an important basis for their product design and development.
In addition, guest speaker Mr. Li Bo, Leuco Asia’s managing director was also shed light on how Industry 4.0 is expected to impact the future of furniture manufacturing enterprises. Attendees were also deepened their understanding and learned about the latest development trends on adjustable desks with linear actuator systems at a seminar hosted by LINAK Transmission Systems. Other insightful forums that took place at International Hall 14.1 include “Mattress Trends Around the World” organised by Boyteks Tekstil A.S. and “The Beauty of Made-in-China Products” by Cossla Enterprise.
Recognizing innovative furniture accessories
Following the special feature display “Unveiling – The Mysteries of Furniture Production” in 2017, the launch of the “20 PLUS 20 Annual List” this edition was another initiative by interzum guangzhou to promote outstanding innovative design within the furniture production industry. The innovation of furniture accessories was the driving force behind the development of the furniture industry. With the release of the list, the organizer also aimed to actively recognise and encourage innovative brands and products in the furniture manufacturing field.
The top 20 products that made it to the “20 PLUS 20 Annual List” were on display outside International Hall 15.1. Exhibits span product categories such as upholstery accessories, hardware accessories, pneumatic components, and decorative materials. The special showcase was open to visitors for free throughout the show period.
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