German and European suppliers can hope for rising exports to Iran after the extensive lifting of sanctions. According to a publication of the Woodworking Machinery Association within the German Mechanical Engineering Industry Association, Germany is the largest exporter to Iran within the EU. And the figures are promising: From September to November 2017 alone, Germany exported stationary woodworking machines worth 2.6 million euros to Iran – an increase of 216% over the previous year. Viewed globally, Germany was the main foreign trading partner of Iran’s state-owned and private economy until 2007, when it was overtaken by China.
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Deutsche Messe will be organizing a group pavilion to support companies in gaining market entry to Iran. For 2019, the Woodworking Machinery Association within VDMA has also announced plans to apply for federal support for a group pavilion.
MEDEX is geared to visitors from the woodworking, flooring and timber construction sectors as well as furniture manufacturers from neighboring nations like Azerbaijan, Pakistan, Turkmenistan and the United Arab Emirates.
As the proprietors of LIGNA, the World’s Leading Trade Fair for Woodworking and Wood Processing Plant, Machinery and Tools and the Hannover-based DOMOTEX, the World’s Biggest Exhibition for Carpets and Floor Coverings, Deutsche Messe possesses a worldwide network of outstanding contacts. According to Christian Pfeiffer: “We want to use MEDEX to bring our expertise to bear on the Iranian market and support companies wishing to gain market entry there – as we are already doing in other growth regions around the world.”
In January 2018 the organizers of LIGNA successfully implemented this strategy at the Magna Expo Mueblera exhibition in Mexico City, with more than 200 international exhibitors, including from China Germany, Italy, Canada, Spain, the United States and Austria. Magna Expo Mueblera consisted of the two co-located trade fairs “Magna Expo Mueblera Industrial” and “Magna Expo Mobiliario e Interiores”, which showcased machines, tools, equipment and solutions for woodworking and wood processing as well as furniture, decorations, household appliances and floor coverings.
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