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Kristin Austin Marketing Communication & Training Blog


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‘Did you know though, that if you haven’t addressed your customer’s WIIFM (aka What’s in it for me?), they”re likely to feel that you just don’t get them
2016-09-19 21:00
Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you… Read More
2016-08-01 21:00
Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing exampl… Read More
2016-06-01 21:00
Social media has experienced several changes in quick succession. Three of the main players – Facebook, Instagram and Youtube – have made, or are making, significant changes to t… Read More
2016-05-16 21:00
You’ve probably heard it a million times already – email is apparently dead as a means of communication and marketing strategy. But is it? Or is it just changing to accommodate h… Read More
2016-05-02 20:50
Very few things can compare to owning a successful small business, and very few things are as difficult as the journey that gets you there. In a competitive global workforce, it’s beco… Read More

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