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Kristin Austin Marketing Communication & Training Blog
‘Did you know though, that if you haven’t addressed your customer’s WIIFM (aka What’s in it for me?), they”re likely to feel that you just don’t get them
2016-09-19 21:00
Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you… Read More
2016-08-01 21:00
Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing exampl… Read More
2016-06-01 21:00
Social media has experienced several changes in quick succession. Three of the main players – Facebook, Instagram and Youtube – have made, or are making, significant changes to t… Read More
2016-05-16 21:00
You’ve probably heard it a million times already – email is apparently dead as a means of communication and marketing strategy. But is it? Or is it just changing to accommodate h… Read More
2016-05-02 20:50
Very few things can compare to owning a successful small business, and very few things are as difficult as the journey that gets you there. In a competitive global workforce, it’s beco… Read More

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