2023-07-26 21:05
The post How to transform your sales win rate appeared first on Kristin Austin Marketing Communication & Training Read More
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‘Did you know though, that if you haven’t addressed your customer’s WIIFM (aka What’s in it for me?), theyâ€re likely to feel that you just don’t get them
2023-07-21 03:03
The post Revenue building can be scary appeared first on Kristin Austin Marketing Communication & Training Read More
2016-10-17 20:06
Earlier today, I was counselling a client who was losing valuable business. His website traffic had dropped markedly – so said his google analytics. It had been a while – read: a… Read More
2016-10-03 20:03
Did you know? If Instagram were a country, it’d be the third largest country by population. With more than 500 million users, the population of “Instagrammers” is more than… Read More
2016-09-19 21:00
The post Change business name – should I do it? appeared first on Kristin Austin Marketing Communication & Training Read More
2016-09-19 21:00
Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you… Read More
2016-09-05 21:00
Over the course of the past few years, we’ve seen a lot of companies change their logo and/or websites numerous times – some as many as three-four times in as many years. And per… Read More
2016-08-01 21:00
Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing exampl… Read More
2016-06-01 21:00
Social media has experienced several changes in quick succession. Three of the main players – Facebook, Instagram and Youtube – have made, or are making, significant changes to t… Read More
2016-05-16 21:00
You’ve probably heard it a million times already – email is apparently dead as a means of communication and marketing strategy. But is it? Or is it just changing to accommodate h… Read More
2016-05-02 20:50
Very few things can compare to owning a successful small business, and very few things are as difficult as the journey that gets you there. In a competitive global workforce, it’s beco… Read More
2016-04-18 21:00
As a business owner, marketing is vital! If you don’t do it, how are your customers going to find you? In the last blog “10 marketing commandments for small business part 1&rdquo&hell…Read More
2016-04-04 21:00
Even if you’re just starting your business, chances are you’ll be familiar with the importance of small business marketing – if not as a business owner, then as a consumer… Read More
2016-03-14 20:00
Do you think you know who your customers are? And what drives their behaviour? These are just a couple of the questions you can better understand the answers to by looking at your customer&r&hell…Read More
2016-02-29 20:00
Do you think you truly know who your customers are? Do you know what they are trying to accomplish when buying your product? What drives their behaviour? How they think? How they buy? Why th… Read More
2016-02-15 20:00
So you’ve read the agency vs. in-house internships blog and now you’d like to know how you could ace your own internship? Well, as an intern myself who has experienced both sides… Read More
2016-02-01 20:00
(By Lauren Westlake – current intern) Pepsi vs. Coca Cola, red wine vs. white wine, Sydney vs. Melbourne – these are the debates that have torn Australians apart for decades. The… Read More
2016-01-18 21:50
Success in business is all about revenue building. And revenue building, also known as new business development, it’s often said, is a numbers game. And as anyone who has built their s… Read More
2006-06-07 11:16
With the dawn of each new year, comes the interest and […]
The post Top marketing and digital media trends for 2016 appeared first on Kristin Austin Marketing Communication & Tra… Read More
2006-06-07 11:16
As 2015 draws to a close, we thought now would be the p […]
The post A year in review – 2015 appeared first on Kristin Austin Marketing Communication & Training Read More
2006-06-07 11:16
So rather than blathering on about PR, marketing, etc o […]
The post Business owners moments of doubt, lost mojos & silver linings appeared first on Kristin Austin Marketing Commu… Read More
2006-06-07 11:16
For decades the statement “there’s no such thing as bad […]
The post Isn’t all publicity good publicity? appeared first on Kristin Austin Marketing Communication &am&hell…Read More
2006-06-07 11:16
On March 12, the Government are changing the Privacy Act policies that affect your business – I can say that with some certainty as they’ll pretty much affect every business &nda&hell…Read More
2006-06-07 11:16
Why good content matters more than ever For many small business owners, getting your head around SEO can be pretty confusing. The hardest part is staying up-to-date with all of Google’… Read More
2006-06-07 11:16
Inspired by the winter Olympics 2014 When I was a little girl, I use to be a figure skater. I was even good at it. But when I look back one of the reasons I didn’t become great at it w… Read More
2006-06-07 11:16
Following our blog on being active on social media we decided to look at why some businesses are forgetting to be social when using social media. When you develop direct relationships with c… Read More
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