In contrast to what CRED did, the campaign of TATA is brilliant.
TATA unveiled their new car "TATA Punch Kaziranga series" during IPL 2022.
The campaign has a TATA Punch display in all the stadiums where the IPL matches are played.
A hoarding shaped like a rhinoceros emerges from the car.
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Any batsman hitting the car or the hoarding featuring the rhinoceros directly and TATA would donate Rs 5,00,000/- to the Kaziranga National park.
Why Kaziranga? It is the home of the famous Indian one-horned Rhinoceros.
Way to go TATA, brilliant thought process!
