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Why Your PPC Results Stink
2014-07-18 00:06
If you’re reading this, then you’re likely frustrated with your search engine marketing efforts. Maybe you’re losing money on your ads, and even worse, you’re no… Read More
Advertising Has Gone To The Dogs
2012-06-08 15:50
Seriously. Nestle Purina PetCare is releasing a commercial aimed not just at dog owners, but also at the pets themselves. The ad for Beneful dog food, which will run in Austria, includes a s… Read More
When Trying To Do More Accomplishes Less
2012-06-08 15:48
First let me say that I have nothing against Citizens Bank, its employees or the people who create their marketing and advertising. But the postcard effort I received from them the other day… Read More
2012-06-08 15:38
Most people with a basic understanding of marketing know that you should turn features into benefits. But if you’re stopping there you’re severely limiting the persuasive power o… Read More
Design Tips From A Copywriter
2012-06-08 15:36
I’ll be the first person to tell you that I’m no designer. I have neither the training nor innate ability to create layouts that command attention, engage and deliver impact. So… Read More

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