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In Retrospect Writing Services | Chic Wordplay That Sticks Blog
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Professional blog focusing on content marketing strategy and campaign execution, blogging strategy and writing tips, social media marketing tools and strategy, publicity and media relations strategy for B2B and B2C brands.
Media Kits For Non-Profits
2019-06-07 14:33
Sample Media Kit for Non-Profits A strategically executed PR campaign can help non-profits achieve national and international attention for their causes. It can also help attract well known… Read More
Announcing New Service: Ghostwriting
2018-10-12 18:15
Ghostwriting 101 I’m thrilled to announce that I’m expanding my writing services (which include copywriting, freelance writing (such as articles, ebooks & white papers) &amp&hell…Read More
2018-10-05 21:22
What is Brand Journalism Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events wit… Read More
How To Write High Converting Emails
2018-09-21 16:40
After sending out an email newsletter promoting an event, have you been noticing a lower click through rate and social media shares, compared to the previous campaign? Has event attendance… Read More
Top 4 Quasi-B Movies That I Love
2017-05-06 23:18
After taking a bit of a break for Easter and then getting sidetracked by other work, I’ve come back with a film list I haven’t done before. I started thinking about some of the… Read More
Top Eight Inspirational Ad Campaigns
2017-02-16 15:15
As a marketing communications professional, my first exposure to the world of advertising, public relations and social media was actually through a Nike campaign some 20 years ago. This par… Read More
Great Film Noir Genre Short Films From YVR
2017-01-12 15:30
Being that 2017 is a new year and I’ve been slowly getting involved with doing PR for more indie film projects (more updates on that coming soon!), I decided to do some digging into my… Read More
Essential Tips For Traveling With Kids
2016-10-13 00:33
It’s been many a month since I last posted on this blog. Projects for clients and other companies took precedence, but I’ve learned a lot along the way that I hope to share with… Read More
2014-12-23 17:29
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine… Read More
2006-06-07 11:16
After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal com… Read More
2006-06-07 11:16
The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketin… Read More

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