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2012-11-08 15:20
If your showroom is a web page, you need to invest in a closing tool to move the customer to make a favorable purchasing decision just as you would in a physical showroom. Otherwise, when yo… Read More
2012-10-06 13:27
The best way I know to mess up a great promotion is to offer a Sales Incentive that is out of balance with the sale. For instance, an incentive package that has a perceived value of $1200 do… Read More
2012-09-04 16:38
All in all, when compared to offering a discount or a rebate, Sales Incentives produce more sales with happier customers and leave more money on the table. Hence, they cost you nothing Read More
2012-08-13 17:05
I suspect that many consumers are starting to be a little suspicious of what they read on the internet. Who decides what web sites show up for a search term related to what you were thinkin… Read More
2012-07-10 15:37
I want my certificates to not only entice your customers to buy your products; I also want them to entice your customers to travel with me too. I use a simple formula. It costs a certain amo… Read More
2012-06-03 12:37
It wasn’t just me that was looking for customers; everyone that was in any kind of business was looking for customers. I got together with a few marketing managers I knew and proposed… Read More
2012-05-03 15:33
Sometimes marketing managers shy away from using incentives because they think they can’t afford to incorporate them into their budget. They think they have to offer something irresist… Read More
2012-03-20 18:29
I can understand that it sometimes seems that if you don’t drop your prices you will lose the business but it is best to make sure that there actually are similar products out there th… Read More
2012-02-07 20:43
Over the years there have been all sorts of sales training programs and gurus come and go. Most of their techniques are outdated and ineffective today though I find that there are still plen… Read More
2012-01-16 19:00
It’s funning how one idea will take off and another will go absolutely nowhere. My staff and I are always playing with ideas and concepts for sales incentives. Sometimes we come up wi… Read More

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