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Marketing91 is a marketing blog & the ultimate resource on marketing for students & professionals, providing marketing & strategy tutorials, tips and tactics.
2018-07-18 13:30
Sales are of paramount importance to any business. Small shops to global multi-nationals run their businesses in the hope of achieving their targeted sales goals. Since the customer is the k… Read More
2018-07-18 09:30
Companies promote their commodities to a specific target audience. With time, the users become loyal customers of the brand and in this way the organization expands, ropes in more consumers… Read More
2018-07-18 05:30
Steve Ferrante’s quote “If you want to know how to sell, then you better know why consumers buy” should not be taken lightly by any business that wants to make profits by s… Read More
2018-07-18 05:30
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels on each side. The reason it is called tri-fold b… Read More
2018-07-17 09:30
A Brand Concept is a general idea and an abstract meaning behind the brand working as its true essence and character that gives the consistency to the brand and curates a distinctive identit… Read More
2018-07-17 06:02
Brand Consistency can be defined as the process where the brand attempts to communicate the messages pertaining to the brand and its offerings in a manner that does not detract away from the… Read More
2018-07-16 13:30
Stuart H. Britt summed up the importance of advertising perfectly when he said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing bu… Read More
2018-07-16 09:30
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the consumers. It provides a valuable and cruci… Read More
2018-07-16 05:30
What is a CPG Brand? The term CPG stands for Consumer Packaged Goods and it can be defined as the products that are sold very quickly in the marketplace and at very reasonably low prices. Th… Read More
2018-07-15 13:30
Whenever we talk of marketing, we are always on a lookout for strategies that require the least investment. This is natural because of the desire to earn more lies within each one of us. How… Read More

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