2023-05-10 07:56
Informational power is a concept that is quickly becoming more relevant in today’s world. It refers to the ability of an individual or organization to access and interpret vast amounts… Read More
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Marketing91 is a marketing blog & the ultimate resource on marketing for students & professionals, providing marketing & strategy tutorials, tips and tactics.
2023-05-06 05:30
Reward Power is the ability of a leader to give rewards to followers for meeting organizational expectations. Rewards can include financial compensation, recognition, promotions, or other ta… Read More
2023-05-05 05:45
Expert power is the personal power derived from possessing specialized skills or expert knowledge. For example, if someone has a great understanding of finance or mechanics, that person can… Read More
2023-05-04 11:08
Legitimate power is a type of power that comes from one’s role or formal position in an organization, such as being a manager or team leader. This power is based on authority.
Legitima… Read More
2023-05-03 07:00
On Tuesday, the House Select Committee on the Chinese Communist Party (CCP) leaders from both Republican and Democratic parties sent letters to the CEOs of two American companies and two Chi… Read More
2023-05-03 06:30
The advanced abilities of generative AI are making their way into workplaces, with AI chatbots aiding employees in focusing on important tasks instead of mundane ones. However, integrating C… Read More
2023-05-02 09:05
Amazon has launched Fire TV Channels, a platform for hosting its free, ad-supported TV (FAST). This platform will be available on Amazon’s Fire TV devices starting this week. The compa… Read More
2023-05-02 09:01
Jio, a telecommunications company, has recently introduced JioDive, a virtual reality headset available on JioMart, their online store. This product is designed to compete against similar of… Read More
2023-05-02 08:44
Myntra, an online retailer owned by Walmart, has launched a new fashion experience called FWD, aimed at the Gen-Z demographic in India, where 20% of the world’s Gen-Z resides.
The goal… Read More
2023-04-29 07:12
Kevin Durant has signed a lifetime deal with Nike, making him the third NBA player after Michael Jordan and LeBron James to do so. The news about the deal was shared by the co-founder of Boa… Read More
2023-04-29 06:55
In March, Sony concluded its fiscal year with impressive results and achieved a record operating profit of 1.21 trillion JPY ($8.9 billion, converted), surpassing its own anticipated perform… Read More
2023-04-29 06:47
It is reported that Amazon India has acquired the OTT platform MX Player from Times Internet Ltd. (TIL) after a series of negotiations. The acquisition was made at a lower price than what wa… Read More
2023-04-28 06:27
YouTube Music has added podcasts as a new feature, fulfilling their promise. Users in the US can access this feature by launching the Android or iOS app, even without a Premium or Music Prem… Read More
2023-04-28 06:24
Pepsi has launched a new version of its brand campaign called “Rise Up, Baby!”, which showcases the determined and fearless nature of youth through compelling stories.
Samantha R… Read More
2023-04-26 08:24
Nike and Cognizant have announced an expanded partnership that will see the latter managing Nike’s global technology operations across its entire enterprise.
Cognizant, a technology co… Read More
2023-04-26 07:32
Recently, 1000 delivery executives previously employed by Blinkit, a popular food delivery service, have left to join competitors such as Swiggy and Zepto, causing a significant shakeup in t… Read More
2023-04-26 06:54
PhonePe, the mobile payments platform that leads the market in India, intends to introduce an Android app store of its own. Indian users will be able to access this service via their payment… Read More
2023-04-26 06:34
According to reports, Jio is all set to launch its fiber optic-based service AirFiber this month in India, with plans to take on the country’s traditional Wi-Fi service providers like… Read More
2023-04-20 05:30
Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and taking the initiative to c… Read More
2023-04-10 09:30
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product or service has its own individual identity. Comm… Read More
2023-03-27 08:30
What is a Management information system?
A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization, analysis… Read More
2023-03-24 13:30
What is Retail?
Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also known as retail outlets or retail… Read More
2023-03-24 05:32
Entrepreneurship theories are an important part of understanding the behavior of entrepreneurs. These theories provide valuable insight into the motivations, strategies, and objectives that… Read More
2023-03-14 13:30
What is Brand Style Guide?
A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your team ensure brand consistency across all products an… Read More
2023-03-14 05:30
What is Brand Health?
Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics include brand reputation… Read More
2023-03-01 10:36
JioMart just got into the Holi mood by launching a digital-first campaign targeting its Big Holi sale from 1st to 8th march. The campaign is based on Holi’s popular phrase “Bura… Read More
2023-03-01 06:37
Negotiations between the Tata Group and Bisleri International Pvt for a majority stake in the Indian bottled water giant have reportedly broken down due to disagreements over the valuation… Read More
2023-03-01 06:30
Air India’s CEO Campbell Wilson has announced that the Tata group-owned airline will discontinue the Vistara brand, once the merger with Tata SIA Airlines Ltd is completed. The news w… Read More
2023-03-01 06:26
DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With this move, the… Read More
2023-03-01 06:20
Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and feel, to better reflect its unique positioning… Read More
2023-02-28 13:30
What is a Brand Kit?
The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create a visually consistent image for a company or product… Read More
2023-02-28 08:59
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia (MGCA… Read More
2023-02-28 07:51
Dr Reddy’s Laboratories (DRL) has announced a definitive agreement to purchase the US generic prescription product portfolio of Australia-based Mayne Pharma Group for $90 million upfr… Read More
2023-02-28 07:28
Swiggy has now incorporated Dineout’s offerings into its platform, making them available to all its users.
The advertisement ‘Go Out with Swiggy Dineout’ showcases newlywe… Read More
2023-02-28 07:13
Canada has banned TikTok from all government-managed networks and devices. In doing this, Canada joins the U.S. federal government, many American states and the European Commission in bannin… Read More
2023-02-22 05:30
What is Brand Integration?
Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of TV shows, movies, online med… Read More
2023-02-21 06:55
Bisleri has executed its first international expansion plan and has partnered with the Nasser Abdulla group. The Nasser Abdulla group is a 25 year old group company that is involved in vario… Read More
2023-02-21 05:30
What are Brand Guidelines?
Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding design elements and tone of v… Read More
2023-02-20 05:30
What is Brand Perception?
Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and the experiences customer… Read More
2023-02-19 05:30
What is Brand Quality?
Brand Quality is a measure of the value and the perceived value that a brand offers. It encompasses the design, production quality, customer service experience, and ov… Read More
2023-02-18 05:30
What is Brand Journey?
Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story, and developi… Read More
2023-02-17 05:30
What is Endogenous Growth Theory?
Endogenous Growth Theory is a term used to describe economic growth that is driven internally from within the economy, as opposed to exogenous growth theory… Read More
2023-02-16 06:26
Strong leaders are essential for success and progress in any organization, team, or group. But what makes a leader truly effective? It starts with having the right qualities and skills to be… Read More
2023-02-14 05:30
What is a Brand Manager?
A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand managers work with a variety of teams incl… Read More
2023-02-13 05:30
What is Brand Marketing?
Brand marketing is a way of promoting a product or service in a way that establishes brand loyalty and brand recognition. It is a marketing strategy that focuses on… Read More
2022-12-28 05:30
Cash in hand is a measure of cash an organization, business or company has available after all the costs or expenses have been paid. It refers to the money to pay the entire expense or cost… Read More
2022-12-27 05:30
The Cash Conversion Cycle is a method used for measuring the approximate number of days a company might take to convert its stock or inventor into cash after its sale to a buyer. It lets com… Read More
2022-12-26 05:30
A cash budget is a budgeting method of representing the expected future income or cash flow of an organization throughout a given timeframe. It refers to the estimation of cash receipts expe… Read More
2022-12-24 05:30
Channel marketing is the act of working with outsiders or third-party channels or intermediaries to take products and services to the target market. In this, manufacturers partner with some… Read More
2022-12-23 05:30
Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are multiple sales channels, or when… Read More
2022-12-22 05:30
Compliance is the process of adhering to a set of rules and standards in order to ensure the smooth operation of an organization. The compliance department is a critical part of any business… Read More
2022-12-21 05:30
A debt is an amount of money that is owed by one person to another. Debt can be useful in many situations, but it can also be a burden if it is not managed properly. There are many different… Read More
2022-12-20 05:30
Debt capital is money that a business raises by selling debt instruments to investors. Debt capital can come from bonds, loans, or other sources. The money that is raised is used to finance… Read More
2022-12-19 05:30
Debt capacity is the amount of debt that a company can take on without adversely affecting its financial stability. In other words, it is the maximum amount of debt that a company can safely… Read More
2022-12-18 05:30
Decision analysis (DA) is a structured approach to decision-making that involves identifying and assessing the factors that contribute to a problem or opportunity and then developing and eva… Read More
2022-12-17 05:30
A decision flow diagram is a graphical representation of the decision-making process. It shows the different decision paths that can be taken and the possible outcomes of each decision. Deci… Read More
2022-12-16 05:30
A decision support system (DSS) is a computerized system that supports decision-making in organizations. Decision support systems are typically used to help managers and other decision-maker… Read More
2022-12-15 05:30
Deferred revenue is the amount of money that a company has received from its customers for products or services that have not been delivered yet. Because the customer has already paid for th… Read More
2022-12-14 05:30
Money is defined as a valuable commodity that has general acceptance as a means of exchange and is accepted by the majority of people.
Money is a medium of exchange for goods and services. M… Read More
2022-12-13 05:30
The digital economy is a new economy that is based on digital technologies and platforms, and it has transformed how we live, work, and communicate. It is the result of the digitalization of… Read More
2022-12-12 05:30
Days sales in inventory is a metric that measures how long it takes a company’s inventory to convert into sold products. It is also known as inventory days on hand, days inventory outs… Read More
2022-12-11 05:30
What are Days Sales Outstanding?
The days sales outstanding (DSO) is a figure that indicates how successful a company is in collecting money from customers. DSO is calculated by dividing the… Read More
2022-12-10 05:30
What is a Debenture?
A debenture is a debt instrument that is not backed by any collateral and is usually issued for a period of more than ten years. Treasury bonds and Treasury bills are ex… Read More
2022-12-09 05:30
The debt capital markets (DCM) are a key source of funding for companies and governments. They provide a way for issuers to raise debt financing by selling debt securities to investors. The… Read More
2022-12-08 05:30
A debit balance is a condition that occurs when the sum of all debit entries in a general ledger is greater than the total amount of credit entries.
Debit balances can be created by a variet… Read More
2022-12-07 05:30
Deadweight loss is a measure of inefficiency in the economy that occurs when resources are not used efficiently or when there is a misallocation of resources. It is a societal cost caused by… Read More
2022-12-06 05:30
Days payable outstanding (DPO) is a measure of how quickly a company pays its bills and invoices from its creditors. It refers to the average number of days it takes a firm to pay back its a… Read More
2022-12-05 05:30
Days of inventory on hand (doh) is a metric used to measure the number of days that a company takes to sell its inventory. In other words, doh tells you how long it would take for a company… Read More
2022-12-01 13:30
What are competencies?
Competencies are the combination of observable and measurable knowledge, skills, abilities, and personal attributes that contribute to successful job performance. Comp… Read More
2022-12-01 05:30
What is a competitive environment?
A competitive environment is the market space within which companies compete against each other to gain market share. It includes all the elements that mak… Read More
2022-11-30 13:30
What are channel flows in marketing?
Channel flows in marketing are the movement, or flows of physical items and services, title, promotion, information, and payment along a channel of distr… Read More
2022-11-30 05:30
What is a Consignment Inventory?
A consignment inventory is an arrangement in which the consignor (a vendor or wholesaler) agrees to give their products to a consignee (usually a retailer) w… Read More
2022-11-29 13:30
What is Deceptive Pricing?
Deceptive pricing is a pricing strategy used by retailers to deceive consumers into believing they are paying a lower price for goods than they actually should.&nb&hell…Read More
2022-11-29 05:30
What are Defensive Industries?
Defensive industries are companies whose revenues and earnings are relatively insensitive to economic cycles. These businesses provide essential goods and serv… Read More
2022-11-28 13:30
What is Deleveraging?
Deleveraging is the practice of reducing the leverage ratio or the percentage of debt in a single economic entity’s balance sheet. It’s the polar opposite o… Read More
2022-11-28 05:30
What are Deliverables?
Deliverables are any result, product, or service that is produced or provided as part of a project. Deliverables can be tangible (something that can be seen or touched… Read More
2022-11-27 13:30
What Is Delivered Ex-Ship (DES)?
Delivered ex-ship is a delivery term in international trade where the seller completes their obligation to the buyer when they hand over the possession of go… Read More
2022-11-27 05:30
What is Delivered at Place or DAP?
Delivered at place (DAP) is a delivery agreement whereby the seller agrees to pay all transport and delivery costs associated with moving the goods to a lo… Read More
2022-11-26 13:30
What Is a Digital Wallet?
A digital wallet is a mobile application, software, or online service that allows people or companies to make transactions, store funds, track payment histories ele… Read More
2022-11-26 05:30
What is Digitization?
Digitalization is the procedure of turning analog data into zeroes and ones so that computers may save, process, and transmit it. It is used for changing analog to digi… Read More
2022-11-25 13:30
What is Disequilibrium?
Disequilibrium is a market condition that occurs when internal and/or external disturbances prevent market equilibrium from being achieved or cause the market to fall… Read More
2022-11-25 05:30
What is a Disclaimer of Opinion?
A disclaimer of opinion is an auditor’s statement that expresses neither an affirmative nor a negative opinion on an organization’s financial sta… Read More
2022-11-24 13:30
Disintermediation is the process of removing intermediaries from a transaction. This can happen in any industry, but it’s particularly common in the financial industry. For example, di… Read More
2022-11-24 05:30
What is the Demand for Money?
Demand for money is defined as the total value of cash and demand deposits that people want to hold at a given time. It is closely related to the money supply… Read More
2022-11-23 13:30
What Is Dematerialization (DEMAT)?
Dematerialization is the transformation of physical certificates of ownership of shares or other securities into electronic form so that they can be held i… Read More
2022-09-22 13:30
The degree of operating leverage (DOL) is a measurement that indicates the change in a company’s operating income in response to a change in sales.
The degree of operating leverage (DO… Read More
2022-09-22 09:30
Discounted cash flow is a financial method used to estimate the future value of an investment. The discounted cash flow (DCF) method discounts all future cash flows back to the present day… Read More
2022-09-22 05:30
What is Delivered Pricing?
Delivered pricing is the price of a good or service that also includes the transportation cost. It is a type of pricing where the price of goods or services includ… Read More
2022-09-20 09:30
Divestment is the opposite of investment. It is the act of selling off assets, usually in order to reduce risk. For example, a company might divest itself of a subsidiary that is losing mone… Read More
2022-09-20 05:30
What is dependability?
Dependability is the quality of being Dependable, i.e. being able to be relied on or trusted. Dependability is the ability of a product or system to perform its requir… Read More
2022-09-19 09:30
A Deferred Profit Sharing Plan (DPSP) is a type of employee benefit plan in Canada. It is a way for employees to share in the profits of their employer, without having to make any investment… Read More
2022-09-19 05:30
Deflation is an economic phenomenon characterized by a sustained decrease in prices. Deflation can be caused by a variety of factors, including a decrease in money supply or credit, a decrea… Read More
2022-09-18 15:28
Closing stock is the quantity of inventory that a firm has at the end of a financial period. Inventory can be raw materials, work-in-process, or finished goods. You may understand it as an a… Read More
2022-09-18 13:30
What is a Deep Assortment?
Deep assortment is the total number of SKUs that a retailer offers in a particular product category. Specialty stores with a deep assortment will offer a greater n… Read More
2022-09-18 09:30
Deferred income tax (DIT) is an accounting concept that refers to the difference between the reported income of a company and its taxable income. It can also be understood as the differences… Read More
2022-09-18 05:30
What is the dependency ratio?
The dependency ratio is the ratio of the Dependents (aged 0-14 and 65+) to the Working Age Population (aged 15-64). The dependency ratio is the number of people… Read More
2022-09-17 13:30
What are Assortment Strategies?
Assortment strategies are the strategies that retailers use on daily basis for finding out the optimal product mix for their inventory. Assortment strategies… Read More
2022-09-17 09:30
A deferred annuity is an insurance product that allows you to save for retirement or other long-term goals. With a deferred annuity, you can make contributions over time and then leave the m… Read More
2022-09-17 05:30
Disinformation is false or misleading information that is spread deliberately. It is often used to influence public opinion and distort the truth. Disinformation campaigns are often launched… Read More
2022-09-17 05:30
Developed countries are countries that have a high level of economic and industrial development. They also have a high standard of living, with access to education, health care, and other am… Read More
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