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International marketing rakes in big bucks for Kentucky

International Marketing efforts made by Kentucky businesses have done the state some real good. It was among the highest-ranking states in export growth from 2011 to 2012, according to The Lexington Herald-Leader.

In 2012, Kentucky exported nearly $22.1 billion in goods, which led to significant regional job growth in industries like transportation, chemical production and manufacturing. The Kentucky Export Initiative estimates the state is the 11th in the United States for exports on a per capita basis.

"That's an impressive distinction considering that Kentucky is not a coastal or a border state," the site states.

Even though Kentucky is home to large corporations like Tempur-Pedic International, and Brown-Forman, which we can thank for Jack Daniel's, Jameson and Southern Comfort, the Initiative attributes the bulk of exports to small- and mid-sized businesses.

The International Trade Commission has lent a major helping hand to such companies, as its U.S. Commercial Service agency provides small and medium organizations with trade counseling, market data and other resources to help them effectively advertise and promote their products overseas, The Lexington Herald-Leader explains.

More than 3,200 Kentucky Businesses are experiencing significant demand for their products abroad. The newspaper points to one company, Shamrock Marketing, in Louisville that produces technological tools for remanufacturing commercial vehicle tires. The entity has edged its way into Poland, Germany, the Philippines and the United Kingdom since 2008.

The post International Marketing Rakes in big bucks for Kentucky appeared first on Creative Department.

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International marketing rakes in big bucks for Kentucky


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