2023-09-28 09:00
In a time where everything is marked by shifting consumer preferences, Ikea is embarking on a journey to unify its brand voice worldwide.
The post Ikea’s Global Evolution: Crafting a… Read More
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Branding: A Comprehensive Guide Blog
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symbiotic shopping connection
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posttruth era
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This comprehensive guide will answer all questions on branding and more, providing everything you need to know about branding and how to create a successful brand for your business.
2023-09-27 09:00
Design, as a universal language, communicates ideas, emotions, and narratives across boundaries.
The post The Influence of Cultural Differences on Design appeared first on Axies Digital Read More
2023-09-27 09:00
Halloween has always been one of NYX's significant moments of the year, as the spooky season represents an opportunity to push the boundaries of artistic expression.
The post NYX’s Ha… Read More
2023-09-26 09:00
In a move to fortify its marketing strategy and loyalty program, Waitrose, has announced a trio of appointments within its customer team.
The post Waitrose Bolsters Marketing Team to Enhanc… Read More
2023-09-25 09:00
In an era defined by tech advancements and a hunger for instant results, marketing has been profoundly influenced by short-term thinking.
The post The Pitfalls of Marketing Short-Termism in… Read More
2023-09-25 09:00
The British department store Fenwick, has embarked on a revolutionary journey to redefine itself for a new generation of shoppers.
The post Quiet No More: Fenwick’s First Ever Marketin… Read More
2023-09-22 09:00
The digital commerce world is always evolving, with social media platforms emerging as thriving marketplaces for brands to showcase products.
The post TikTok and Amazon Forge a Symbiotic Sho… Read More
2023-09-20 09:00
In a time that’s characterised by information overload and misinformation, establishing brand trust has become an challenge for businesses.
The post Building Brand Trust in a Post-Tru… Read More
2023-09-20 09:00
In an evolving digital world, businesses are rewriting the rules, as 82% of them believe that consumers will find brands using social media.
The post The Social Media Revolution: How Busines… Read More
2023-09-20 09:00
In the evolving world of technology, it's not often you come across a director of a tech company who doesn't have a deep tech background.
The post Craig Pearson’s Insights: Leading in… Read More
2023-09-18 09:00
In the evolving landscape of the beverage industry, where consumer tastes are constantly shifting, Coca-Cola has embarked on a journey.
The post Coca-Cola Y3000: The Futuristic Flavour Crea… Read More
2023-09-18 09:00
In the rapidly evolving business landscape, the concept of strategic agility has emerged as a critical determinant of success.
The post The Importance of Strategic Agility in a Fast-Paced W… Read More
2023-09-13 09:00
In a world driven by digital innovation, data centres are the unsung heroes behind the scenes, but their environmental impact is now in the spotlight.
The post Powering the Digital Future: T… Read More
2023-09-13 09:00
With digital marketing constantly evolving, businesses are in constant pursuit of innovative strategies to capture the attention of potential customers.
The post Unveiling the Power and Pote… Read More
2023-09-11 09:00
In a dazzling display of innovation and artistry, Coca-Cola has boldly taken the marketing world by storm.
The post Coca-Cola Unveils Revolutionary Artistic QR Codes appeared first on Axies… Read More
2023-09-11 09:00
In the land of marketing and advertising, where brands strive to capture consumers attention, the art of storytelling is a powerful strategy.
The post The Power of Archetypes in Brand Story… Read More
2023-09-06 09:00
The sheer volume and variety of information available to businesses can be overwhelming.
The post The Art of Data Orchestration: Weaving a Symphony of Insights appeared first on Axies Digit… Read More
2023-09-04 09:00
In the business world, data is the currency that fuels effective decision-making across various industries.
The post Tackling the Data Analysis Gap in the Marketing Industry appeared first o… Read More
2023-08-30 09:00
Measuring the impact of data targeting is crucial for businesses seeking to achieve sustainable growth and maximise their marketing efforts.
The post From Insights to Growth: Why Measuring D… Read More
2023-08-28 09:00
Responsive web design aims to create websites that automatically adapt their layout and content based on the user's device, screen size, and orientation.
The post Responsive Web Design: Cre… Read More
2023-08-25 09:00
As the warmth of summer envelopes the UK, a sight that seems out of place is Christmas themed merchandise adorning the shelves of stores.
The post Unravelling the Mystery of Early Christmas… Read More
2023-08-24 09:00
In a strategic manoeuvre that reverberates through the retail world, Boots, the iconic high street pharmacy chain, has announced its intentions to close a staggering 300 of its stores as par… Read More
2023-08-23 09:00
A new chapter has unfolded in the realm of artificial intelligence. The protagonist, you may ask, is OpenAI's revolutionary ChatGPT chatbot.
The post Unleashing Chaos: The Dark Side of Chatb… Read More
2023-08-23 09:00
In marketing, creativity serves as the backbone of successful campaigns and brand engagement.
The post Performance and Creativity in Marketing: Finding Equilibrium for Success appeared first… Read More
2023-08-22 09:00
Amid excitement surrounding the world's finest athletes, a pioneering narrative unfolds which stars an aviation start-up named Volocopter.
The post Urban Aviation’s Soaring Revolution… Read More
2023-08-21 09:00
In the relentless world of business, where fortunes are made and lost in the blink of an eye, the significance of having the right mindset cannot be overstated. In the dynamic realm of entre… Read More
2023-08-21 09:00
Shopify, the leading provider of essential internet infrastructure for commerce, has once again raised the bar with its Summer ’23 Edition, a bi-annual showcase of cutting-edge product… Read More
2023-08-21 09:00
Brand sentiment represents the overall perception and feelings consumers hold towards a brand, like getting a brand logo tattoo.
The post Brand Sentiment: Unleashing the Power of Consumer Pe… Read More
2023-08-18 09:00
French luxury group Hermes has announced a remarkable surge in profits for the first half of the year, with exceptional sales growth in Asia taking the lead. As China emerged from years of C… Read More
2023-08-17 09:00
Dutch electric bike manufacturer VanMoof, renowned as the “Tesla of e-bikes,” has been declared bankrupt by a court after facing severe financial difficulties, the company has re… Read More
2023-08-16 09:00
Simply put, marketing can be simple. While the field of marketing often appears complex and overwhelming, the truth is that simplicity can be a powerful approach. By stripping away unnecessa… Read More
2023-08-16 09:00
Saudi Arabia, a nation associated with religious pilgrimages, is now charting a new course to become a thriving tourist destination.
The post Saudi Arabia’s Vision to Catapult Tourism… Read More
2023-08-15 09:00
In a bold and strategic move, John Lewis, the high-street titan, has made a high-profile hire to lead its customer planning efforts.
The post John Lewis Appoints Marketing Specialist to Spea… Read More
2023-08-14 09:00
Marketing attribution refers to the process of identifying and assigning value to the touchpoints that influence a customer's journey.
The post Decoding Marketing Attribution: Unravelling th… Read More
2023-08-14 09:00
You don't have to be a petrolhead to care about the fate of the Morgan Motor Company.
The post Morgan Motor Company’s Ambitious Road to the Future appeared first on Axies Digital Read More
2023-08-09 09:00
Brand audit is a systematic examination of a brand's current position in the market, its strengths, weaknesses, opportunities, and threats.
The post Brand Audit Blueprint: Evaluating and Opt… Read More
2023-08-07 09:00
As traditional marketing methods are outdated, businesses are turning to data targeting techniques to enhance their lead generation efforts.
The post Revolutionising Lead Generation Wi… Read More
2023-08-04 09:00
Formula 1 and Sky Group have joined forces to ignite the imaginations of young racing enthusiasts with a captivating new broadcast experience.
The post F1 Juniors: Revving Up Excitemen… Read More
2023-08-03 09:00
Google is redefining journalism by developing an artificial intelligence tool capable of autonomously writing news articles.
The post Google’s Genesis AI: Revolutionising Journalism o… Read More
2023-08-02 09:00
The success of a marketing campaign often hinges on its inception, with the initial steps laying the foundation for future endeavours.
The post Conquer the Pitfalls of Half Measures in… Read More
2023-08-01 09:00
Pret A Manger roared back to profitability last year, marking a triumphant return to financial success for the first time since 2018.
The post Pret A Manger’s Subscription Service Fu… Read More
2023-07-31 09:00
Elon Musk recently suggested that Tesla could potentially cut prices amidst a backdrop of turbulent economic conditions worldwide.
The post Tesla’s Turbulent Times: Elon Musk Hints a… Read More
2023-07-31 09:00
AI-generated content, while efficient and scalable, lacked the human touch that connects with readers on an emotional level.
The post Bridging the Gap: Merging AI Efficiency with the H… Read More
2023-07-28 09:00
Influencer marketing has emerged as a dynamic strategy for businesses to establish meaningful connections with their target audiences.
The post Influencer Marketing: Shaping the Future of Br… Read More
2023-07-27 09:00
Shanghai-based Fourier Intelligence has now developed an innovative humanoid robot, GR-1, to address labour shortages.
The post GR-1: A Humanoid Robot Paving the Way for Healthcare Automatio… Read More
2023-07-26 09:00
By incorporating data visualisations, web pages can effectively communicate information in a concise and engaging manner.
The post The Visual Advantage: Enhancing Web Communication wit… Read More
2023-07-25 09:00
Twitter's cash flow remains mired in negativity, with a staggering 50% drop in advertising revenue and the weighty burden of debt.
The post Twitter’s Cashflow Woes: The Promising Yet… Read More
2023-07-24 09:00
ZeroAvia, an aviation company committed to sustainable air travel, is developing electric engines that produce zero carbon emissions.
The post ZeroAvia: Leading the Charge Towards Carbon-Fr… Read More
2023-07-24 09:00
Marketing science is a field that applies scientific principles and methodologies to understand and solve marketing problems.
The post Unleashing the Power of Marketing Science: A Data-Driv… Read More
2023-07-21 09:00
As the streaming market continues to evolve, providers are strategically exploring new avenues to attract and retain subscribers. One approach that has gained significant traction is the int… Read More
2023-07-20 09:00
Google has recently unveiled an innovative initiative aimed at bolstering data privacy in artificial intelligence (AI) systems.
The post Google Wants Machine “Unlearning” t… Read More
2023-07-19 09:00
When data is abundant and readily accessible, brands have a powerful tool at their disposal: data targeting for brand development.
The post Orchestrating Brand Development Through Data Targe… Read More
2023-07-18 09:00
Budweiser, the official beer of England, has announced its significant sponsorship of the highly anticipated 2023 Women's World Cup.
The post Budweiser Champions Women’s Sports w… Read More
2023-07-17 09:00
In this blog post, we will explore how businesses can leverage marketing to gain a competitive advantage, through 4 aspects.
The post Marketing Mastery: Competitive Advantage for Unstoppable… Read More
2023-07-17 09:00
By harnessing the power of Treasure Data's advanced AI and machine learning tools, Yum Brands is poised to elevate its marketing efforts.
The post Yum Brands Teams Up with Treasure Data to R… Read More
2023-07-14 09:00
Threads, designed as a Twitter competitor, has quickly gained momentum since its launch last week and has become the talk of the town.
The post Meta Launches Threads: The Potential &ld&hell…Read More
2023-07-13 09:00
In a daring move, Domino's launched a rocketman with jetpack delivery of its pizzas, at the renowned Glastonbury music festival.
The post Domino’s Unveils “Rocket Man” Del… Read More
2023-07-12 09:00
In the fascinating world of AI QR code art, innovation and creativity converge to push the boundaries of what's possible.
The post Exploring the Mesmerising World of AI QR Code Art appeared… Read More
2023-07-12 09:00
By leveraging data-driven insights for audience segmentation, businesses can maximise their return on investment (ROI).
The post Leveraging Data Targeting for Audience Segmentation wit… Read More
2023-07-11 09:00
Quiet Luxury embodies a refined aesthetic, focusing on simplicity and elegance rather than overt displays of wealth.
The post The Rise of Quiet Luxury: Understated Elegance in a Noisy World… Read More
2023-07-10 09:00
A strong brand not only differentiates a business from its competitors but also creates a lasting impression on consumers.
The post Unveiling Brand Insights: The Power of Strategic Branding… Read More
2023-07-10 09:00
WhatsApp Commerce is now enabling marketers to deliver web-style end-to-end buying journeys with two-way conversational messaging.
The post WhatsApp Commerce Transforms the Digital Lan… Read More
2023-07-07 09:00
Shutterstock has taken the industry by surprise with its recent announcement of the acquisition of Giphy from Meta Platforms.
The post Shutterstock’s $53 Million Acquisition of Giphy… Read More
2023-07-06 09:00
Meta, the parent company of Facebook and Instagram, has recently launched a paid verification service, drawing inspiration from Elon Musk's Twitter Blue.
The post Meta Rolls Out Paid Verif… Read More
2023-07-05 09:00
Neeva, that once posed a legitimate threat to Google's search engine supremacy, recently announced the discontinuation of its search platform.
The post Neeva Bids Farewell to Search Engine… Read More
2023-07-05 09:00
Let's delve into the power of Google Ads exploring how to use it to track the performance of your multilayer digital marketing strategy.
The post Tracking Your Multilayer Digital Marketing S… Read More
2023-07-04 09:00
In a recent appearance before the Times Health Commission, Wes Streeting, the shadow health secretary, expressed his intentions to utilise state power in an effort to improve the health and… Read More
2023-07-03 10:00
Pressure is mounting on Ex-Chancellor Rishi Sunak to reverse Britain’s tourist tax as Heathrow Airport continues to grapple with empty shops that remain unfilled. The closure of… Read More
2023-07-03 09:00
In this blog post, we will explore effective strategies to justify marketing spend and maximise returns on investment (ROI).
The post How to Justify Marketing Spend: Maximising Returns on In… Read More
2023-06-30 09:00
Häagen-Dazs, a Nestlé-owned brand renowned for its indulgent ice cream, has introduced a new line of vegan ice cream made with oat milk.
The post Häagen-Dazs Debuts A New O… Read More
2023-06-29 09:00
Cazoo Holdings Ltd's revelations in its annual accounts sheds light on the company's deep concerns regarding its future operations.
The post Cazoo’s Accounts Reveal Deep Concerns… Read More
2023-06-28 09:00
In an industry that prides itself on collaboration, the construction sector must fully embrace digitisation to unlock its true potential.
The post Embracing Digitisation for a Collaborative… Read More
2023-06-28 09:00
Having access to big data can help inform your web design decisions and create better experiences for users.
The post Making Data-Driven Decisions: Leverage Big Data to Improve Your We… Read More
2023-06-27 09:00
Revolut, striving to become a global 'super app' has encountered another setback with the resignation of its CFO, Mikko Salovaara.
The post During ‘Super App’ Push, Revolut Face… Read More
2023-06-26 09:00
Apple xrOS is the highly anticipated software set to power the rumoured Apple VR headset, with an expected debut at WWDC 2023 in June
The post Exploring xrOS: Unveiling the Apple VR Headset… Read More
2023-06-26 09:00
Are you looking for ways to supercharge your marketing strategy and maximise its effectiveness?
With the right approach, you can significantly improve the results of your marketing eff… Read More
2023-06-23 09:00
The MTV logo, captured the spirit of the 1980s and continues to resonate with audiences today, showcasing its ability to adapt and transform.
The post The Evolutionary Journey of the Iconic… Read More
2023-06-22 09:00
As AI becomes more sophisticated and powerful, concerns regarding its unpredictability and potential dangers have emerged.
The post Artificial Intelligence: The Growing Concerns of Unpredic… Read More
2023-06-21 09:00
YouTube's Creator Accelerator Fund aims to support aspiring creators, providing with equity investments, partnerships, and valuable advice.
The post The Creator Accelerator Fund Empowers Up… Read More
2023-06-21 09:00
A consistent brand voice that reverberates through all your content will show people why your business matters, and how it can benefit them.
The post Get Your Branding Right: Strategies to B… Read More
2023-06-20 09:00
ChatGPT is now used in cover letter writing, as it has its advantages helping with the essential job application component.
The post ChatGPT: Revolutionising Cover Letter Writing and Challen… Read More
2023-06-19 09:00
IKEA has recently launched a captivating ad campaign "Proudly Second Best," capturing the essence of parenthood with company's core values.
The post Ikea’s ‘Proudly Second Best&r&hell…Read More
2023-06-19 09:00
Data Targeting is quickly becoming a necessity for businesses looking to succeed in the ever-changing and competitive modern landscape.
The post Exploring Data Targeting as a Strategic Tool… Read More
2023-06-16 09:00
Portugal is moving against smoking and vaping with a new legislation, aimed at restricting the use and sale of tobacco products.
The post Portugal Taking Bold Steps to Curb Tobacco Use… Read More
2023-06-15 09:00
Aviation experts are exploring how ordinary citizens would adapt to short periods of zero gravity during long-haul journeys.
The post Revolutionising Air Travel: London to Sydney in Two Hour… Read More
2023-06-14 09:00
Google Ads needs to be used with other channels to maximise your return on investment and amplify your results.
The post Harness the Full Power of Google Ads by Tapping Into Other Channels a… Read More
2023-06-14 09:00
Desi pubs have emerged as unique cultural spaces that celebrate multiculturalism while resisting racial prejudice.
The post Desi Pubs: The Unsung Heroes of Multiculturalism in the Brit… Read More
2023-06-13 09:00
According to Which? Travel's recent research shows that families can save money by choosing sleeper trains instead of short-haul flights.
The post Sleeper Trains: Save Money and Travel Comfo… Read More
2023-06-12 09:00
Cloud technology trasnformed the way businesses operate, creating new chances for innovation, scalability & cost effectiveness.
The post Embracing the Benefits and Limitations of Cloud T… Read More
2023-06-12 09:00
Brand banter typically refers to playful, humorous conversations that brands have with their audience, often on social media platforms.
The post Lighten Up and Stand Out: The Game-Changing… Read More
2023-06-09 09:00
Advancements in technology have made it possible for virtual reality (VR) to provide users with a highly immersive and multi-sensory experience.
The post Scent-sational! Scientists Create a… Read More
2023-06-08 09:00
ASOS has reported a loss of £87.4m in the six months ending February, as compared to a profit of £14.8m in the same period last year.
The post Asos Reports Large Losses Due to Re… Read More
2023-06-07 09:00
Adidas will sell certain products created in partnership with rapper Kanye West, also known as Ye, and give the generated funds to charity
The post Adidas to Sell Kayne’s ‘Yeezy… Read More
2023-06-07 09:00
By unlocking the power of customer feedback, you can reinvent your marketing campaigns and craft strategies for your target audience.
The post Unlocking the Power of Customer Feedback: Rein… Read More
2023-06-06 09:00
HP recently angered their customers by releasing a firmware update that prevented the use of non-HP ink cartridges on their printers.
The post HP Angers Customers With Firmware Update Disabl… Read More
2023-06-05 09:00
SEO spam, also known as “black hat” SEO, is a form of malicious behaviour used to manipulate search engine rankings.
The post Beware of the SEO Spam Attack: Here’s What You… Read More
2023-06-05 09:00
Google has introduced a new and innovative security feature that could prevent cybercriminals from stealing your identity.
The post Google’s Latest Security Feature Helps Prevent Ident… Read More
2023-06-02 09:00
Nickelodeon has unveiled a new logo, after 14 years, adapting its famous orange splat logo.
The post Nickelodeon’s New Look: A Nostalgic Blast from the Past appeared first on Axies Dig… Read More
2023-06-01 09:00
Back Market, marketplace for refurbished devices, is now purchasing various technology products such as laptops, from consumers in the UK.
The post French Refurbished Gadget Marketplace Expa… Read More
2023-05-31 09:00
Meme marketing is the use of humorous visuals, often paired with funny captions, to communicate a brand’s message and engage an audience.
The post Meme Marketing: Harnessing Humor and… Read More
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