2024-04-16 09:00
Puma, the 75-year-old brand, is embarking on a journey of reinvention with its latest campaign: 'Forever. Faster. — See The Game Like We Do.'
The post Puma’s ‘Forever. Fas… Read More
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Branding: A Comprehensive Guide Blog
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Tags:
google ads
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mastering targeting
google ads strategy
mastering google
forever
lunchables dunkables pits
papa johns
translating realworld
This comprehensive guide will answer all questions on branding and more, providing everything you need to know about branding and how to create a successful brand for your business.
2024-04-11 09:00
In a bold move, financial services giant JP Morgan has officially entered the ad sales market with its latest venture, Chase Media Solutions.
The post JP Morgan Dives into Advertising Water… Read More
2024-04-09 09:00
Papa John's, the esteemed Atlanta-based pizza chain, has unveiled its latest marketing endeavour: ‘Better Get You Some.’
The post Papa John’s Launches New Marketing Platfo… Read More
2024-04-05 09:00
In the fast-paced world of online marketing, Google Ads reign supreme, offering businesses a powerful tool to reach their target audience.
The post The Power of Google Ads: Strategy, Streng… Read More
2024-04-04 09:00
In the vast expanse of the digital realm, Search Engine Optimisation (SEO) stands as the beacon guiding businesses towards success.
The post SEO Success: The Power of Quality Content and In… Read More
2024-04-04 09:00
In a world increasingly dominated by digital interactions, it's easy to overlook the importance of aligning online experiences with real-world customer journeys.
The post Translating Real-W… Read More
2024-04-03 09:00
Are you feeling the sting of escalating Google Ads costs? Don't let your budget drain away before you see results!
The post Mastering Google Ads: How to Slash CPC and Boost Conversions appe… Read More
2024-04-02 09:00
In the world of B2B marketing, the journey from initial consideration to final decision-making is a complex terrain.
The post Unveiling the Hidden Dynamics of B2B Marketing: Beyond the Day-O… Read More
2024-03-28 09:00
In the evolving landscape of marketing, Lunchables Dunkables has unleashed a groundbreaking campaign that not only captivates but reassures.
The post Lunchables Dunkables Pits A.I. against… Read More
2024-03-27 09:00
In the dynamic world of ecommerce, the ability to target your audience effectively can make or break your advertising endeavours.
The post Mastering Targeting in Google Ads for Ecommerce Tr… Read More
2024-03-26 09:00
In the vast arena of consumer goods, where choices abound and attention is fleeting, brands constantly engage in an ongoing battle for supremacy.
The post The Battle for Consumer Attention:… Read More
2024-03-21 09:00
Apple ventures into the realm of manga, harnessing the cultural hype to showcase the capabilities of the iPhone 15 Pro.
The post Apple’s ‘Midnight’ Film: A Manga-inspired S… Read More
2024-03-19 09:00
In the bustling landscape of modern business, one crucial aspect often falls into the shadows: marketing strategy.
The post Marketers Unveil Underrated Gems: The Core Skills Ignored appeare… Read More
2024-03-14 09:00
When it comes to digital marketing, LinkedIn has often been dubbed as the less glamorous corner of the internet, but is now currently experiencing a transformation.
The post LinkedIn’… Read More
2024-03-12 09:00
Gap is shaking up its spring 2024 campaign with a fusion of pop music and dance, inspired by the viral success of Jungle's "Back on 74" video.
The post Gap’s Spring 2024 Campaign Hits… Read More
2024-03-07 09:00
GoDaddy has unveiled its latest innovation: the AI-powered Airo tool, designed to streamline the process of building an online presence.
The post GoDaddy’s Airo: Revolutionising Online… Read More
2024-03-05 09:00
MGA Entertainment’s Miniverse brand has defied norms, leveraging TikTok to propel itself to astonishing heights over the past seven months.
The post Miniverse: Crafting a Social Medi… Read More
2024-02-29 09:00
In response to the challenges of inflation, IKEA has embarked on an initiative to make its furniture and home goods more accessible.
The post IKEA’s “Do Try This At Home”… Read More
2024-02-28 09:00
In the online space of digital marketing, one strategy has proven to be a constant force of transformation: the use of micro-influencers.
The post Harnessing the Power of Micro-Influencers… Read More
2024-02-27 09:00
Airbnb, the travel lettings platform, has reimagined its marketing approach, shifting focus from immediate sales to long-term brand building.
The post Airbnb Redefines Marketing Strategy: Ed… Read More
2024-02-26 09:00
When it comes to digital marketing, it's easy to lose sight of what truly matters: building genuine connections with your community.
The post Leveraging Local Events for Community-Driven Ma… Read More
2024-02-22 09:00
Claire’s is spearheading an initiative aimed at captivating the hearts of the younger demographics, including the Gen Alpha cohort.
The post Claire’s Empowers ‘Gen Zalpha… Read More
2024-02-21 09:00
In the world of digital marketing, one often overlooked aspect that can significantly impact your marketing efforts is typography.
The post Typography Trends in Digital Marketing: A Detaile… Read More
2024-02-20 09:00
Meta, formerly Facebook, has made a significant strategic shift by declaring artificial intelligence (AI) as its foremost theme for 2024.
The post Meta Makes Artificial Intelligence Its Top… Read More
2024-02-19 09:00
The art of crafting compelling meta descriptions is a skill every digital marketer and website owner should master.
The post Crafting Effective Meta Descriptions for Improved CTR appeared f… Read More
2024-02-15 09:00
Snapchat has launched a bold ad campaign aimed at redefining its image.
The post Snapchat Launches Bold Campaign to Redefine Its Image appeared first on Axies Digital Read More
2024-02-14 09:00
Brand evolution stands as a powerful tool in your arsenal, offering the means to stay relevant and connect with your audience.
The post Navigating Brand Evolution: When to Refresh Your Bran… Read More
2024-02-13 09:00
In the ever-evolving and constantly innovating landscape of wearable technology, a new contender emerges - the Thermal Earring.
The post Introducing the Thermal Earring: Fashion Meets Health… Read More
2024-02-12 09:00
In a modern digital landscape, retail brands are on the hunt for innovative ways to connect with their target audience and boost sales.
The post Unlocking Success: Effective Pinterest Strat… Read More
2024-02-08 09:00
In the world of marketing, where visuals play a pivotal role in capturing attention, Under Armour and other brands are seeking solutions to streamline their advertising efforts.
The post Re… Read More
2024-02-07 09:00
With the digital world being fast-paced and constantly evolving, content creation has become the heartbeat of businesses and individuals.
The post The Benefits of Collaborative Content Crea… Read More
2024-02-06 09:00
A recent survey by GoodFirms sheds light on the current state of social media marketing, revealing insights and challenges that marketers face.
The post Social Media Marketing Trends and Cha… Read More
2024-02-05 09:00
In the vast digital landscape, Pay-Per-Click (PPC) advertising has emerged as an indispensable tool for businesses across the spectrum.
The post Maximising ROI on Small Budget PPC Campaigns… Read More
2024-02-01 09:00
In a move that is set to reshape the landscape of digital advertising, Google has announced the expansion of its innovative Gemini AI tool.
The post Google Unveils Gemini AI Tool Revolutioni… Read More
2024-01-31 09:00
TikTok has taken the digital world by storm, beginning as a platform for lip-syncing and dance videos has now transformed into a marketing tool.
The post TikTok: Unleash the Power of Viralit… Read More
2024-01-30 09:00
In a highly-anticipated move, PepsiCo's brand, Pepsi, is gearing up for a major transformation set to hit the shelves this spring in the UK.
The post Pepsi’s Bold Rebranding Strategy… Read More
2024-01-29 09:00
In a landscape, where attention spans fleet and competition is fierce, Instagram Stories have become the jewel of social media engagement.
The post Unveiling the Art of Creating Engaging In… Read More
2024-01-25 09:00
The Big Golf Race, the charity sector's most significant golf fundraiser, is gearing up for an extraordinary 2024 campaign.
The post The Big Golf Race Tees Off to Support Prostate Cancer UK… Read More
2024-01-24 09:00
In the ever-evolving world of branding and marketing, logos have emerged as powerful symbols of a company's identity.
The post The Evolution of Logo Design: Trends and Their Impact appeared… Read More
2024-01-23 09:00
In a leap forward for the beauty industry, Skin + Me, the innovative skincare brand, has launched its inaugural television ad campaign.
The post Skin + Me’s Pioneering TV Campaign Red… Read More
2024-01-22 09:00
For small businesses striving to make a mark in an online world, the power of email marketing is not just a valued strategy, but a lifeline.
The post The Art of Email Segmentation: Elevating… Read More
2024-01-18 09:00
The festive season is the crown jewel for Cadbury, with an annual contribution of 19% to their sales revenue.
The post How Cadbury’s Multichannel Magic Boosted Sales appeared first on… Read More
2024-01-17 09:00
Authenticity has become the holy grail of marketing, where consumers are no longer content with hollow promises and polished advertisements.
The post Harnessing User-Generated Content for Br… Read More
2024-01-16 16:51
In a changing digital landscape, where user experience reigns supreme, businesses are searching for ways to engage their online visitors.
The post Revolutionising User Experience: The Rise… Read More
2024-01-16 09:00
Peloton is venturing beyond its traditional connected fitness ecosystem of bikes and treadmills by partnering with TikTok.
The post Peloton and TikTok Join Forces to Power #TikTokFitness app… Read More
2024-01-12 09:00
The legendary Elvis Presley, often hailed as the King of Rock 'n' Roll, is poised for a remarkable comeback.
The post Elvis Presley Returns to the Stage Through AI Concert Experience appeare… Read More
2024-01-10 09:00
Amazon Prime has announced the introduction of a second-tier subscription, slated to take effect from February 5th of this year.
The post Amazon Prime Introduces Subscription with Limited A… Read More
2024-01-10 09:00
In today's digital age, where opinion finds its way to the World Wide Web, understanding customers' sentiments has become more critical than ever.
The post Analysing Customer Sentiment thro… Read More
2024-01-08 15:07
In marketing, where consumers are bombarded with countless messages daily, one concept has emerged as a powerful tool: brand integration.
The post The Art and Science of Brand Integration i… Read More
2024-01-04 09:00
After a fortnight of voting, TSB's marketing campaign, 'The Elephant in the Room,' has emerged as the undisputed favourite of 2023.
The post TSB Triumphs as 2023’s Favourite Marketing… Read More
2024-01-02 09:00
Out-of-home advertising has long been a captivating canvas for marketers to unleash their prowess, offering short-term impact and long-term brand elevation.
The post Arla Shines Bright in th… Read More
2023-12-28 09:00
In a display of holiday spirit, Tesco brought its festive TV advert to life in a showstopping Out-of-Home activation at London's Kings Cross.
The post Tesco’s Spectacular Christmas Tr… Read More
2023-12-27 09:00
Having the ability to create designs that evoke emotional resonance has become a powerful differentiator in the online world.
The post Designing for Emotional Resonance appeared first on Axi… Read More
2023-12-26 09:00
In an unexpected twist, one-fifth of forward-thinking brands are boldly embracing an Artificial Intelligence-free identity.
The post The AI Paradox: Brands Embrace Authenticity Over Generati… Read More
2023-12-25 09:00
In the ever-evolving world of web design and marketing, visual content plays a crucial role in capturing the attention of audiences.
The post The Role of Illustration in Modern Web Design &a&hell…Read More
2023-12-21 09:00
Domino's Pizza Group CEO, Andrew Rennie, has announced that the company is actively considering the acquisition of a second brand.
The post Domino’s CEO Explores Acquisition of New Br… Read More
2023-12-20 09:00
In an increasingly globalised world, the interplay between culture and branding has become a paramount factor in the success of businesses.
The post The Influence of Culture on Branding app… Read More
2023-12-19 09:00
Specsavers has teamed up with football icon Harry Redknapp to kickstart the revival of one of the UK's most underperforming grassroots teams.
The post Specsavers Teams Up with Football Lege… Read More
2023-12-18 09:00
In today's rapidly evolving business landscape, staying ahead is about knowing your audience inside and out.
The post Business Growth: Harnessing the Power of Data Targeting appeared first… Read More
2023-12-15 09:00
In a picturesque corner of New Zealand, Jenn Jensen embarked on a long-anticipated journey from her home in Texas to celebrate her milestone 30th birthday.
The post North Face’s Remar… Read More
2023-12-13 09:00
TikTok and Ticketmaster are proud to announce the expansion of their groundbreaking partnership into 20 new countries.
The post TikTok and Ticketmaster Expand Global Partnership appeared fir… Read More
2023-12-13 09:00
In the rapidly evolving marketplace, transparency has emerged as a defining characteristic of successful businesses.
The post Transparency: Why Honesty Matters to Today’s Consumers app… Read More
2023-12-11 09:00
In the dynamic and ever-evolving landscape of business and marketing, the concept of brand identity holds paramount significance.
The post Evolving Your Brand Identity Over Time appeared fir… Read More
2023-12-11 09:00
Four long years have passed since the visionary Elon Musk first pulled the covers off the Cybertruck concept, and now, the wait is over.
The post The Tesla Cybertruck: A Game-Changing Beast… Read More
2023-12-08 09:00
Mars, Incorporated, a global family-owned business known for its iconic brands, is embarking on a unique digital and out-of-home campaign.
The post Mars Launches Campaign That Revives Iconi… Read More
2023-12-06 09:00
Honda is leveraging the power of out-of-home (OOH) advertising to captivate consumers during this busy shopping time.
The post Honda Takes OOH Advertising to New Heights with AR Magic appea… Read More
2023-12-06 09:00
In a world that often glorifies excess, minimalism stands as a stark counterpoint - a philosophy of simplicity, clarity, and intentionality.
The post How Minimalism Can Strengthen Your Busi… Read More
2023-12-04 09:00
Maryland Cookies is set to embark on a journey as it unveils a fresh visual identity and launches an expansive marketing campaign.
The post Maryland Cookies Unveils Sweet New Look and Marke… Read More
2023-12-04 09:00
In the dynamic realm of digital media, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences.
The post A Comprehensive Exploration of Ethical… Read More
2023-12-01 09:00
Iceland has taken an extraordinary step this year by cancelling its highly anticipated Christmas ad campaign.
The post Iceland’s Unconventional Christmas Gesture to Support Customers… Read More
2023-11-29 09:00
In an ever-evolving and fiercely competitive business landscape, building a strong brand identity is more critical than ever.
The post Aligning Your Brand with Consumer Values appeared first… Read More
2023-11-29 09:00
Global fast-food giants Burger King and McDonald's have unveiled unexpected collaborations with renowned fashion brands.
The post Fast-Food Giants Heat Up the Fashion Scene appeared first on… Read More
2023-11-27 09:00
In today's fast-paced digital landscape, user experience (UX) has emerged as the linchpin of successful design.
The post How Motion Design Enhances User Experience appeared first on Axies Di… Read More
2023-11-27 09:00
Swedish furniture giant, IKEA, has unveiled its ambitious plans to establish a store in the bustling city centre.
The post IKEA to Brighten Brighton: Signals City Centre Store Opening appea… Read More
2023-11-23 09:00
In a surprising turn of events, former England football captain David Beckham has inked a new partnership deal with Nespresso.
The post David Beckham Partners with Nespresso appeared first o… Read More
2023-11-22 09:00
Capturing the attention of consumers has become challenging. With the use of mobile devices, people are connected, but their attention spans are shorter.
The post The Power of Micro-Moments… Read More
2023-11-21 09:00
Unilever has proven itself to be a true trendsetter. The consumer goods powerhouse has struck gold with its collaboration with TikTok.
The post Unilever and TikTok’s #CleanTok Partners… Read More
2023-11-20 09:00
In the world of marketing and branding, where visual aesthetics often take centre stage, one element is quietly making its presence felt: sound.
The post The Power of Sound: Sonic Branding… Read More
2023-11-15 09:00
Amidst this dynamic environment, storytelling has emerged as a potent tool that transcends traditional marketing tactics.
The post How to Incorporate Storytelling in Business Strategy appear… Read More
2023-11-14 09:00
As the holiday season draws near, the advertising world is gearing up for a festive extravaganza like no other.
The post A Festive Flourish: Christmas Advertising Soars to New Heights appea… Read More
2023-11-13 09:00
Domino's, the beloved pizza giant, is gearing up to launch a long-awaited loyalty scheme in the United Kingdom next year.
The post Domino’s to Launch Loyalty Scheme in the UK in 2024… Read More
2023-11-13 09:00
In the business landscape, customer loyalty is the Holy Grail. It's not just about attracting new customers; it's about keeping them coming back.
The post Creating Experiences that Drive Cu… Read More
2023-11-10 09:00
In a year marked by its share of highs and lows, 2023 has emerged as a historic year for women’s sports viewership in the United Kingdom. According to new research from the Women… Read More
2023-11-09 09:00
In a bold move to revamp its image and recover from recent setbacks, Asos, has announced plans to increase its marketing spend.
The post Asos Shifts Gears: £30 Million Boost to Revive… Read More
2023-11-08 09:00
At the conclusion of a global summit on technology, Elon Musk engaged in a wide-ranging discussion with UK Prime Minister Rishi Sunak.
The post Elon Musk and UK Prime Minister Discuss the… Read More
2023-11-08 09:00
In modern marketing, brands have evolved into more than just products or services; they have become entities with personalities, stories, and emotions.
The post The Psychology of Brand Perc… Read More
2023-11-07 09:00
In a heartwarming departure from its typical product-centric approach, Coca-Cola's 2023 Christmas ad emphasises the power of kindness.
The post Coca-Cola’s 2023 Christmas Ad Spreads &l&hell…Read More
2023-11-06 09:00
While these factors certainly contribute to a brand's success, a more profound trend is taking root - the presence of a social mission.
The post Why Every Brand Needs a Social Mission appear… Read More
2023-11-06 09:00
In a world where noise-cancelling technology has become synonymous with sweet escape, Doritos has adapted this concept to the gaming universe.
The post Doritos’ Crunch-Cancellation In… Read More
2023-11-03 09:00
In a world where adaptability and innovation are the keys to survival, McDonald's continues to set new standards for excellence.
The post McDonald’s Digital Innovation Approach Ignite… Read More
2023-11-02 09:00
In the high-stakes arena of digital advertising, Amazon continues to soar, leaving its major competitors, Google and Meta, trailing in its wake.
The post Amazon’s Advertising Ascendan… Read More
2023-11-01 09:00
In today's digital age, email marketing continues to be a cornerstone of successful marketing strategies.
The post Unleashing the Future: Utilising AI in Email Marketing appeared first on Ax… Read More
2023-10-31 12:30
Shein, headquartered in Singapore, has made its first-ever acquisition of a British label, acquiring the renowned brand Missguided.
The post Shein Expands Its Reach: Acquires Missguided Am… Read More
2023-10-31 09:00
In a study conducted by Wavemaker, it has become clear that marketers may be squandering profits by consistently overlooking Generation X.
The post Gen X, the Overlooked Marketing Powerhouse… Read More
2023-10-30 09:00
Apple finds itself in the hot seat as European environmental and consumer groups cast a discerning eye on its recent 'carbon neutral' claims.
The post Apple Faces European Scrutiny Over &ls&hell…Read More
2023-10-30 09:00
While traditional marketing techniques retain their significance, a revolutionary concept in branding has emerged as a game-changer.
The post The Role of Employee Advocacy in Branding appea… Read More
2023-10-27 09:00
In the heart of British communities, there stands an unassuming yet indispensable fixture: the corner shop.
The post The Corner Shop Chronicles: Surviving the Challenges appeared first on A… Read More
2023-10-26 11:03
The emergence of TikTok as a powerhouse in the social media realm offers an exciting opportunity for businesses to elevate brand visibility.
The post Leveraging TikTok for Maximum Brand Expo… Read More
2023-10-25 09:00
Minimalist design has emerged as a powerful trend in web and product design, and its impact on user experience (UX) is profound.
The post The Impact of Minimalist Design on User Experience… Read More
2023-10-25 09:00
In an unexpected twist, the Sidemen, a group of celebrity YouTubers, are venturing into the world of venture capital.
The post YouTube Sensations Turned Venture Capitalists: Sidemen’s… Read More
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