Mastering various writing styles can transform your words from mere text to an engaging, compelling narrative. Imagine your content resonating with readers like a song sung in perfect… Read More

Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here&rsqu… Read More

In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed… Read More

Google will look much different in 2033 – where conversation is the interface rather than the search we know today. That’s according to Mustafa Suleyman, cofounder of… Read More

Are you interested in the new social media platform aiming to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey… Read More

If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you stop working, the money stops fl… Read More

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elem… Read More

YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and h… Read More

If you’ve ever found yourself wondering, “What is a copywriter?”, you’re not alone. It’s a profession that’s as intriguing as it is essential in the… Read More

On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPres… Read More

Navigating the world of social media apps can feel like traversing through a labyrinth. With an avalanche of options at your fingertips, how do you decide which ones truly align with y… Read More

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and findi… Read More

When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO st… Read More

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that Ti… Read More

Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel… Read More

Google opened access to its new Search Generative Experience and today – and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the ho… Read More

In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news webs… Read More

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, lib… Read More

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know… Read More

Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you… Read More

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky… Read More

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” Well, you’re in the right place! This article isn’t just abou… Read More

It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher expectations than ever before: they demand companies and brands… Read More

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store&rdqu… Read More

One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading up on plugins, it’s a good id… Read More

Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible to build a co… Read More

Former search engine Neeva was acquired by data cloud platform company Snowflake, hinting at future integration of the Neeva AI search technology into their products. Neeva Neeva was fo… Read More

If you are following the Twitter saga, you know that Elon Musk bought the platform and has made controversial changes to say the least on the microblogging site. In response to the news… Read More

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their st… Read More

The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search… Read More

Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Conso… Read More

As digital marketers and SEO professionals, we always seek new and innovative tools to help us achieve better client results. With the rise of AI technology, we now have access to a vas… Read More

When choosing between the top landing page builders, how do you know what’s hot and what’s not?  Wouldn’t it be nice if someone broke down the facts and dissected… Read More

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.”  It’s like trying t… Read More

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need… Read More

This post about tmesis is going to be legen-wait for it-dary. But, what the heck is tmesis? And whoop-de-freakin’-do, right? When would you even use it? Well, Homer, Shakespeare… Read More

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online edit… Read More

Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O… Read More

Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next… Read More

There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national br… Read More

A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within se… Read More

Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this … Read More

Marking a significant step forward in AI-powered search, Bing announced at Microsoft Build 2023 that it’s integrating with OpenAI’s ChatGPT. ChatGPT will now feature Bing as… Read More

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today. What’s new. This update continues Google’s push to try… Read More

Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company… Read More

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to e… Read More

At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Expe… Read More

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first… Read More

Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google S… Read More

The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asse… Read More

Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and expo… Read More

Within months of publishing, our “resignation letter templates” article climbed to number one in the SERPs for a client.  If you know how to engineer success before sta… Read More

ChatGPT has been a game-changer in assisting with daily digital marketing and SEO tasks. To fully utilize this AI-powered chatbot, Chrome extensions are worth considering. But with the… Read More

Can’t find playful pun examples to add some humor and spice to your writing?  Puns can be both common, yet sensical, with a bit of confusion mixed in. The brilliance of the m… Read More

It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform. But if you don’t… Read More

Feel like you’re at link building capacity? Could you build more links with more time or a larger SEO team? Even small teams have been able to build over 1,000 backlinks per month… Read More

Google now supports Site names for subdomains on mobile devices, the search company just announced. Google wrote, “Site names are now supported for subdomains on mobile devices.&r… Read More

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it&rsq… Read More

The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS)… Read More

Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred the data of EU citizens to the U.S., viola… Read More

Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on the tech scene and is now set to expand its global presence. This… Read More

Google started its efforts to move sites over to mobile-first indexing over six and a half years ago. Today, Google confirmed those efforts are now done, and the last batch of sites eli… Read More

Neeva will shut down June 2. The ad-free search engine launched less than two years ago. Neeva’s failure was due to its inability to attract enough users, the rise of generative A… Read More

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO.  Throughout my experience, I&rsq… Read More

In today’s digital age, having a strong online presence is essential for any business looking to succeed, and link building plays a crucial role in achieving that goal. Quality… Read More

Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. Google… Read More

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different ap… Read More

In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former G… Read More

Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ c… Read More

Google’s John Mueller deflated the suggestion that an SSL certificate would “boost” a website’s SEO, unambiguously stating that an SSL certificate does not boost… Read More

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: “The grocery-delivery firm’s ad revenue totaled… Read More

ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool… Read More

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the… Read More

Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly… Read More

NFTs (non-fungible tokens) are becoming an increasingly popular way for individuals and brands to profit from their digital creations. And it’s easy to see why. You create a uniqu… Read More

A recent WordPress security update featuring multiple security fixes is also causing some sites to stop functioning, causing one developer to exclaim, “This is chaos!!” The… Read More

It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy… Read More

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and… Read More

YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Cr… Read More

Google has updated its translated results in Google Search help document to include which languages this works for. Supported languages. Those supported languages for translated search… Read More

It seems like just yesterday (though it’s been almost six months) since OpenAI launched ChatGPT and began making headlines. ChatGPT reached 100 million users within three months… Read More

Bing Chat will soon be available to searchers and users, as it is now rolling out unauthenticated access to chats. Users not logged into Bing will be able to ask Bing Chat questions, b… Read More

As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. And, like many brands, we have a weekly newsletter to deliver to our rea… Read More

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spendin… Read More

The Supreme Court decided today that tech companies aren’t liable for terrorist content posted on their platforms. The lawsuit, initiated by the family of a victim of a 2017 ISIS… Read More

The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable. This move is scheduled for the third quarter of 2023, wi… Read More

In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, the first in the United States, is expec… Read More

The land down under is no exception from the global cost of living crisis.  The increasing cost of things like rent, groceries, and fuel have weighed Australian consumers down. The… Read More

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a… Read More

Google announced new requirements for advertisers serving ads in the EEA and UK today. These updates pertain to Consent Management Platforms (CMPs), part of the IAB Europe Transparency… Read More

As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the same sentence. Yet, here I am with one of those… Read More

Google updated its inactivity policy for personal Google accounts. It’s important to note how this could affect business protocols when using a Google account. Read on to understa… Read More

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impa… Read More

After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take f… Read More

The land down under is no exception from the global cost of living crisis.  The increasing cost of things like rent, groceries, and fuel have weighed Australian consumers down. The… Read More

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which… Read More

Revolutionize Your SEO Consulting Career with Alternative Models You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is… Read More

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care. Meta needs to make this right for… Read More

Every PPC marketer aims to deliver improved performance month after month.  But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to… Read More

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today?  Businesses with high maturity levels have… Read More