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Mickey Mellen Blog
Mickey is a partner and Technical Director at GreenMellen Media. He’s been using WordPress for about 16 years, and has helped build hundreds of WordPress-powered sites over the years.
Technology Changes The Focus Of Our Brain
2023-09-21 10:22
Reading Time: 2 min As technology develops, our skills change along with it. Not only does this means we have new skills to learn, but it also means that we have older skills that are no lo… Read More
The Signal And The Message
2023-09-20 10:12
Reading Time: 3 min When trying to remember something there are two basic parts to it: The signal, letting you know that there is something to be remembered. The message, with the det… Read More
Let’s Do This Again Next Week
2023-09-19 10:33
Reading Time: min I’ve mentioned the fantastic “Founders” podcast on here a few times. Not only do I get a lot out of it, it partially inspired my new podcast as well… Read More
Digitally Prepping For A Trip
2023-09-18 10:33
Reading Time: 2 min Over the next few months I’ll be heading to both New York and San Antonio for some fun trips. My goal is to work very little on those trips, but I still want to ke… Read More
Is It Clever Or Self-indulgent?
2023-09-16 11:44
Reading Time: min There is a fine line between a design that is clever and one that is self-indulgent, and they often fall to the latter. As Don Norman said in “The Design of Everyda… Read More
Never Quit?
2023-09-15 09:42
Reading Time: 2 min A popular piece of advice is to “never quit”, but it’s not always a good way to approach things. Certainly you don’t want to give up too early, b… Read More
Intentional Imbalance
2023-09-14 10:04
Reading Time: min Work-life balance is something that many strive for, but it’s often a fool’s errand. Not that work should consume your life, but that trying to balance them n… Read More
Visceral Responses Matter
2023-09-13 10:03
Reading Time: 2 min Generally speaking, I’m not a fan of AI. There are some great things coming from it, but I generally prefer the old way of doing things, and wish that all creativi… Read More
Does It Work On Paper?
2023-09-12 09:45
Reading Time: 2 min As I’ve shared before, the “weekly preview” that I do each Friday is one of my favorite things. It helps me to make sure the coming week is well-organi… Read More
There Is No Average Person
2023-09-11 10:40
Reading Time: min While building audience personas is a vital piece of any marketing campaign, it’s also a bit strange. We build this very specific idea of who the customer is, knowi… Read More
Too Much Feedback Is A Problem
2023-09-08 10:21
Reading Time: 2 min I talk a lot about giving feedback on here, both in terms of how to give good feedback to others, and how to appreciate feedback as a gift when it’s given to you… Read More
Strive For It Anyhow
2023-09-07 10:37
Reading Time: 2 min There are some things in life that are almost certainly out of reach, but in many cases it can be worth chasing after them anyhow. A great example is guitarist Joe Walsh… Read More
Good Design Is Hard To Notice
2023-09-06 10:10
Reading Time: min A few days ago I shared the concept of Norman Doors, which are doors that can be confusing to open. When you come across a typical door and push the flat plate to open it… Read More
Decentralized Command
2023-09-05 09:46
Reading Time: min When you’re a solopreneur, working on your own, you need to control every decision. It can be brutal, but necessary. As your company grows, though, getting out of m… Read More
Norman Doors Are Everywhere
2023-09-04 11:23
Reading Time: min I recently finished reading Don Norman’s excellent “The Design of Everyday Things“, and I highly recommend it. He mentions in the book something I&rsquo&hell…Read More
Urgency Is The Opposite Of Hurrying
2023-09-01 09:52
Reading Time: min Urgency and hurry can sound like doing the same thing, but deep down they’re quite different. A good example of this came from a post I shared earlier this year whe… Read More
Degree Of Difficulty Doesn’t Count
2023-08-31 09:53
Reading Time: 2 min If you’re an Olympic-level diver, the “degree of difficulty” on your dives is very important. For the rest of us, not so much. When it comes to some… Read More
You Never Have All Of The Facts
2023-08-30 09:54
Reading Time: 2 min People work hard to try to have “all of the facts” when making a decision, which is a wise thing to do. At some point, though, you need to realize that you c… Read More
The Magic Is In The Mundane
2023-08-29 09:47
Reading Time: 2 min Apple tends to do something very special with their products that other companies miss — they get the tiny details perfect. I disagree with some of their larger fe… Read More
Title It From Their Perspective
2023-08-25 10:30
Reading Time: min If I’m talking with my friend Steve and we set a meeting for next week, I might send out the calendar invite to him with the title of “Meet with Steve“… Read More
Tax The Things You Want To See Less Of
2023-08-23 10:25
Reading Time: 2 min Taxes can serve a few purposes — they can help bring in more money to the government, and they can encourage people to do less of a particular behavior (and often… Read More
Your Call Is Monitored
2023-08-22 10:45
Reading Time: 2 min Back in the day when calling a company you’d often hear a messaging saying that “your call may be monitored”, which I suspect was true. We hear the sam… Read More
Emphasize The Process Over The Results
2023-08-21 10:22
Reading Time: 2 min I’m a big believer in focusing on processes over results. We all certainly want to have positive results from our efforts, but the focus should be on the process b… Read More
The World At 10 Is Perfect
2023-08-17 10:24
Reading Time: min Many people pine for the “good old days”, but those days seem to be in a different decade depending on who is saying it. Kevin Kelly explains why in his book… Read More
Avoiding Schlep Blindness
2023-08-16 10:24
Reading Time: 3 min Just over a decade ago, Paul Graham coined the phrase “schlep blindness”. It essentially means that we often become blind to tedious, unpleasant tasks and si… Read More
Share With Context
2023-08-14 10:48
Reading Time: min As my team will tell you, I’ve been bad over the years about forwarding information to them with just one line from me: “Thoughts?”. That’s not he… Read More
The Times We Fight With Ourselves
2023-08-12 10:57
Reading Time: min It can be interesting to think of ourselves as two people, and we often do it without realizing it. I’ve shared before how I often use that to my advantage by ha… Read More
One More Set Of Fresh Eyes
2023-08-11 10:39
Reading Time: min Putting extra eyes on any piece of writing is always a good thing. While I don’t have others proofread anything on this blog, I still find it helpful to put my own… Read More
Find More Problems
2023-08-09 10:32
Reading Time: 2 min None of us want problems to pop up, but worse is ignoring them when they do. Discovering and resolving problems and deficiencies are one of the best ways to grow your bu… Read More
Getting More Out Of The Books I Read
2023-08-08 10:10
Reading Time: 2 min I read a lot of books, but I’ve noticed that I’m not retaining what I read particularly well. That’s frustrating, and this blog is intended to help wit… Read More
People Aren’t Tennis Balls
2023-08-07 10:18
Reading Time: 2 min For an official Type 2 tennis ball, which weighs between 1.975 – 2.095 ounces, dropping it from a height of 100 inches should bounce back up between 53-58 inches… Read More
What Matters Is Doing The Right Thing
2023-08-04 10:34
Reading Time: min There are two kinds of people in the world: Those that want to be right. Those that want to do the right thing. There is certainly some crossover there, but if your… Read More
Always Build The Foundation First
2023-08-03 10:34
Reading Time: min I love the processes behind the work we do at GreenMellen. By taking things in the right order, the results are far more likely to be successful. However, there is a down… Read More
Writing The Report Is The Important Part
2023-08-02 10:32
Reading Time: min When we’re preparing for our quarterly meetings with our clients, we spend a lot of time digging into their analytics from the previous quarter. We want to understa… Read More
The Ownership Of Immaterial Things
2023-08-01 10:19
Reading Time: 2 min Ownership of physical objects is easy to understand, but taking ownership of an idea can lead to problems. This doesn’t mean “taking ownership” of a… Read More
Mindlessness For Deep Thought
2023-07-31 10:32
Reading Time: min A few of the posts I’ve shared in the last week came to me at nearly the same time, even though they weren’t related. The time? When I was just messing around… Read More
2023-07-29 12:41
Reading Time: 2 min When you try to categorize the “best” of anything, whether it’s a car, book, or actor, there is going to be disagreement. For example, right now I t… Read More
Simple Solutions To Weird Problems
2023-07-28 10:24
Reading Time: 2 min Years ago, I had a Motorola phone that came with a windshield mount that you could use for navigation. This was in the very early days of Google Maps having that support… Read More
Social Norms Versus Market Norms
2023-07-27 10:28
Reading Time: 2 min There’s a weird psychological phenomenon where humans are willing to do things for free (“social norms”) but may turn away if you try to pay them for i… Read More
Which One Do You Like?
2023-07-26 10:27
Reading Time: min When presenting options for feedback, a common question is simply asking “which one do you like?”. While that might be a good question at times, it’s ge… Read More
Boundaries Can Create Freedom
2023-07-25 10:19
Reading Time: min Boundaries can feel like a hinderance, and they often are, but they can bring freedom with them if you see the in the right light. Last year I shared about the show &l&hell…Read More
Yes, That’s Spam
2023-07-24 10:41
Reading Time: 2 min As time goes on, my definition of spam has gotten larger and larger. If you’re thinking about sending something and wonder “would this be considered spam?&rd&hell…Read More
Respect Includes Clear Criticism
2023-07-22 11:44
Reading Time: min I mentioned a few weeks ago that feedback such as “make it darker” isn’t helpful or acceptable, but it can go a bit further than that. On a recent ep… Read More
Confident Answers Can Be Problematic
2023-07-21 10:15
Reading Time: min Confidence is a good thing. If you can be confident in what you believe, what you know, and who you trust, that’s fantastic. However, if you have to project fake co… Read More
2023-07-19 10:16
Reading Time: min We all know that’s generally better to listen than to speak. The more you listen to others, the better you can understand what they’re actually saying. Thi… Read More
Thought Leaders Are Everywhere
2023-07-18 10:27
Reading Time: 2 min Depending on your marketing goals, one approach might be to reach “thought leaders” so that they can spread the word about your product to their audience. It… Read More
Multitasking Makes Learning Difficult
2023-07-17 10:16
Reading Time: 2 min I have a bit of a love-hate relationship with the idea of multitasking. I know that it’s mostly a myth (you don’t really “multitask”, you just &l&hell…Read More
Wasting Your Efforts On Marketing
2023-07-13 10:17
Reading Time: 2 min Solid marketing can do wonderful things for your business, but it can be easy to get distracted and waste your time. Similar to my recent post “Can you speed it… Read More
SEO Hasn’t Ever Really Changed
2023-07-12 10:21
Reading Time: 2 min If you’ve ever done work on your website to improve your search engine optimization (SEO), and you’ve done it in a legit way, the techniques really haven&rsq&hell…Read More
Empathy Without Action Is Worthless
2023-07-11 10:14
Reading Time: 2 min I write about empathy quite a lot on here, as I feel it’s a valuable skill that we should all be looking to improve. However, if you have empathy for a situation b… Read More
A Lot Of Work For A Little Light
2023-07-10 10:37
Reading Time: 2 min How much time do you need to work in order to have light in your house for one hour? It’s not something I’ve really thought about before, but a long quote fr… Read More
Learning From The News
2023-07-08 12:14
Reading Time: 2 min When a news story starts taking attention of a large part of the country, like the recent implosion of the Titan sub or as COVID was sweeping the world, many people beco… Read More
Creativity Comes From Connected Thoughts
2023-07-06 10:15
Reading Time: 2 min It’s hard to come up with any truly new ideas today, as most of the best new ideas are merely the combination of existing ideas — but that’s a good thi… Read More
Can You Speed It Up?
2023-07-05 10:32
Reading Time: min Most tasks in this world could be sped up with improved processes, but in many cases that’s not what’s best. I recently wrote about un-automating parts of my… Read More
Sell The Customer As Little As Possible
2023-07-04 11:57
Reading Time: min It sounds counter-intuitive, but some of the best companies in the world work hard to sell as little as possible to each of their customers. I first shared this a few… Read More
Unfold It
2023-07-01 10:21
Reading Time: 3 min I haven’t talked much about my tech on here lately, because most of it has been fairly unremarkable — I love the tools that I have, but not much has been all… Read More
Standards Over Obedience
2023-06-30 10:22
Reading Time: min Generally speaking, there two big ways to get your team to do what needs to be done. Obedience: You can require obedience, with a very detailed list of what needs to b… Read More
A Solid Business Is Built On Trust
2023-06-29 10:16
Reading Time: 2 min The title of this post may seem a bit obvious, and I think it is, but taken from a wider view it can get a little interesting. In Patrick Lencioni’s book &ldquo&hell…Read More
2023-06-28 10:30
Reading Time: min While AI is already writing a ton of the content that you come across on the internet, that won’t ever be the case on here. That’s not because AI isn’t… Read More
It’s About Time To Remove The Gates
2023-06-26 10:16
Reading Time: 2 min “Gated content” on websites has historically been a great way to build an email list. I’m sure you’ve done it — there’s a great PDF t… Read More
Headphones For Every Device
2023-06-24 11:29
Reading Time: 2 min While Apple (and to a lesser degree, Google) have made huge strides over the last few years in helping you move your headphones from one device to another throughout the… Read More
Dumb Rules Come From Lazy Leadership
2023-06-23 10:33
Reading Time: min We’ve all worked at organizations where they had some rules that were clearly overkill, or even didn’t make sense at all. Most of these rules can be traced ba… Read More
We All Have The Same Tools
2023-06-22 10:33
Reading Time: min For hundreds of years, your ability to create was dictated by the tools that you had access to. If you couldn’t afford the right tool, some types of creation were j… Read More
2023-06-21 10:29
Reading Time: min Advertising tycoon David Ogilvy had many tremendous ideas when it came to advertising, but one of his big ones was to stick with what works. In his mind, companies switch… Read More
If It Costs Less, We Care Less
2023-06-19 10:41
Reading Time: min This is one of those pieces of human nature that I don’t really like, but I need to accept that it’s true. If you pay less for something, you value it less, e… Read More
Visit Your Notes More Often, Not Less
2023-06-16 10:35
Reading Time: min There are a lot of tools out there to help automate your note-taking. For example, a recent episode of Tech Talk Y’all shared the Omnivore app, which can automatica… Read More
A Little Readwise Every Day
2023-06-15 10:37
Reading Time: 2 min Readwise has a lot of great tools to help manage the content you’re reading. I’ve mentioned their RSS reader before, and they do a nice job of pulling over h… Read More

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